Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll Here (Live Online).
Special Spring Pricing: Regularly $500 is now 50% off—$250. Enroll Here (Live Online).
Changes happen every year in the universe of social media marketing. But with rapidly changing algorithms, shifting consumer trends, and the tsunami of AI, this year feels like an especially large period of upheaval. For marketers who need to navigate their brands through these uncertain waters while continuing to deliver on KPIs, your smartest strategy is to arm yourself with up-to-date knowledge and insights that can help you plan and manage with confidence.
This cutting-edge, one-module course on social trends and innovation, led by Kineta Kelsall, a social media strategist for leading global brands, is the ultimate guide you need to master social media success in 2024 and beyond.
In an efficient two hours packed with information you can put to immediate use, we will delve into the fundamentals everyone is discussing, including social search, e-commerce integration with social media platforms, and the evolving role of creators and influencers in full-funnel activation across Instagram, TikTok and LinkedIn, among other key topics.
By the end of this course, your toolbox will be packed with new platform updates and innovative strategies to enhance your brand’s social presence.
We will discuss:
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
How to Convince Your Boss Why You Should Take this Workshop:
Consumers have fully embraced social media shopping. Social media shopping is up almost 40% year over year and almost half of Gen Zers and Millennials report buying a product directly on social in the past three months*. This course will help you set up a strategy for social commerce.
Brands taking big creative swings are seeing the payoff. This course will help you keep up with the trends and capitalize on them.
Consumers primarily do research via social media and video, not search engines. The brand research and product discovery process is now closely linked to influencer reviews, brand videos, and which product is the most searchable and easiest to buy. This course will help you implement strategies for integrating influencers into your brand.
*Hubspot Social Trends Report 2024
The Presentations:
Download Material:
Who is the course for?
Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.
The Presenter:
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
The information provided was top-notch. In an ever-changing world of technology, the information provided was definitely cutting-edge
Social Media Trends for 2025, A One-Module Workshop
Wednesday, January 15, 2025.
9:00 a.m. to 11:00 a.m. PST.
Social Media Trends for 2025, A One-Module Workshop
Thursday, April 10, 2025.
9:00 a.m. to 11:00 a.m. PDT.