How to Succeed on the World’s Favorite Search Engine: YouTube
Special Fall Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
You could call 2024 the year that YouTube took over: growing 79% year-over-year, surpassing Instagram and Facebook in popularity, and becoming the second-most-visited website in the world. Most importantly for marketers, YouTube has become the world’s favorite search engine. It’s where consumers and business users go first for entertainment, education, product reviews, how-tos, and engaging content.
The power of that platform makes it essential for businesses of all sizes. That’s why 61% of B2C marketers and 48% of B2B marketers make YouTube an integral part of their marketing strategy. To achieve success on the platform, to build an audience, and to achieve your desired KPIs, you need to understand YouTube’s audience, its content types, and the algorithm that gets you in front of viewers.
Whether you’re just getting started on YouTube, looking for ways to revitalize a low-performing channel, or seeking to create a powerful strategy on the platform, this 2-module masterclass is the perfect place to start. This course is led by Adam Finer, a marketing data specialist and video creator whose YouTube channel on Business Intelligence (BI) has more than 100k subscribers. You’ll learn how to formulate a successful strategy for your YouTube content. And that, in turn, will help you to build your brand’s audience and influence.
This course will cover:
- The mindset, focus, and steps you need to launch or revamp your channel for the best chance of success.
- Different YouTube content types, their pros and cons, and how to choose the right mix for your goals and target audience.
- Strategies and techniques for building your audience on and off YouTube.
- Video production tips and tricks that help you maximize audience retention and engagement.
- The video upload process, from export settings to thumbnails to keyword tags, and more.
- How to improve video SEO and SERP ranking.
(Can’t attend the live workshop? No problem. These workshops will be recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Module 1: YouTube Content Strategy for Building Influence and Brand Positioning
In this first module, you’ll learn how to maximize the marketing potential of video content on the YouTube platform. You’ll learn:
- The stats: understanding the value of video, mobile traffic, ad revenues, and video’s impact on SERPs.
- What makes video engaging, and how it helps your customers to connect with your brand.
- How to develop a content strategy that adds value for your audience.
- How to conduct competitor research and content analysis to make sure your videos provide the most value and answer all the questions the YouTube audience is asking.
- How to use YouTube Analytics data your content generates to continually fine-tune your content as you go.
- SEO techniques you can use to feed the YouTube algorithm and rank your videos higher in search results.
- Strategies and techniques for building your audience on and off YouTube.
With YouTube being the 2nd biggest search engine in the world receiving 3 billion more monthly visits than Facebook, it is essential for businesses of all sizes to have a presence on the platform.
However, without a good understanding of YouTube’s audience, its content types, and its algorithm, it can be hard to build influence and correctly position your brand.
This class will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.
Key Takeaways:
In this class you’ll learn:
- The correct mindset and focus necessary for starting your channel with the best chance of success.
- The different content types at your disposal, and their pros and cons.
- How to conduct competitor research and content analysis to make sure your videos provide the most value and answer all the questions the YouTube audience is asking.
- How to use YouTube Analytics data your content generates to continually fine-tune your content as you go.
- SEO techniques you can use to feed the YouTube algorithm and rank your videos higher in search results.
- Strategies and techniques for building your audience on and off YouTube.
Workshop 2: YouTube practical guide to producing videos and optimizing content; and how to grow your channel and influence
In this second workshop, you will learn loads of practical tips and tricks on how to produce high-quality video content for your YouTube channel that will keep viewers engaged and increase your brand awareness and influence.
You’ll also be guided on the equipment and software you’ll need, from basic to advanced, to produce the best quality video possible.
With over 50 million channels on YouTube, it is becoming increasingly important to produce video content that cuts through the noise.
Fortunately, there are tried and tested ways of optimizing your content to help make it stand out from the crowd, feed the YouTube algorithm, and boost its SEO.
Key Takeaways:
In this class you’ll learn:
- All about the different types of equipment you’ll need to produce the best quality videos possible.
- Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
- The video upload process, from export settings to thumbnails to keyword tags, and more.
- How to improve video SEO and SERP ranking.
How to Convince Your Boss Why You Should Take this Class:
YouTube is the second largest search engine after Google. Starting a YouTube channel for your business isn’t just a good idea. It may be one of the most important short-term, and long-term decisions you’ll make in terms of your larger marketing efforts. This is true for a huge variety of different reasons. From creating brand awareness to creating an online educational hub for your customers, there are a lot of different ways you can leverage your YouTube channel to grow your business and generate new leads. Many companies don’t get their YouTube or any video efforts off the ground due to a lack of staff training and resources. This course gets your employees trained and ready to launch a YouTube channel with step-by-step processes for each phase of a project. It’s time to get your team going!
The Presentations:
- The workshops are hands-on and practical.
- The workshops are live so that you can ask your questions.
- Can’t attend the live workshop? No problem! These DMAnc.org workshops are recorded, and you will be sent the recording within 24 hours of the live class date.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Included are lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
- List of selected items for additional reading.
Download Material:
- Recorded video of the presentation with slides and audio.
- PDF of the complete presentation.
- List of additional reading.
- Video upload checklist.
- Access to a plug-and-play YouTube dashboard template for Data Studio that you can use to easily monitor performance.
- In addition to the PDF of the PPT presentation, you will also receive a video upload checklist as well as personalized feedback on one of your videos from the class instructor.
Who is the course for?
Marketing managers, social media managers, digital marketing managers, e-commerce managers, influencers, trainers, and agency account managers. This class is for anyone who has decided to start a YouTube channel to market their business/brand but is daunted by the idea of producing video content and would like to be guided by someone who has successfully built their own channel to the top 2% of all YouTube channels. Whether you already have experience creating video content or not, this class will make sure you’re producing content that is optimized for the YouTube audience and algorithm.
The Presenter:
Adam Finer
Adam Finer is a Business Intelligence professional, brand owner and YouTuber. His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on BI projects for some of the world’s biggest brands.
He has also built a rapidly growing YouTube channel (LearnBI.online) teaching BI concepts and techniques that currently boasts 30K subscribers.
Adam was very clear with how he presented the information and I absolutely loved how he had real examples of how he’s utilized these strategies on his own page – it shows all these tips and tricks work!
This is a thorough and detailed workshop around breaking into YouTube with best practices across search, audience and more. Highly recommended whether you’re just starting out or need a serious revamp of your low-success channel.
The insight I gained during this workshop is INVALUABLE. I can’t wait to start incorporating what I’ve learned into our digital / video strategies moving forward.
A great way for anyone looking to start their YouTube brand to get their feet wet.
Adam’s class was exceptionally well thought out, informative, and approachable to anyone of any experience level. It surpassed all of my expectations.
I really liked this webinar, it was easy to follow, understand, and you could tell Adam really prepared for it.
This educational session offers great information for those considering starting a YouTube channel and some basic reminders for those who already have established a channel. This is great information for any size company or organization.
Well thought out, wide range of topics covered and done so in an authoritative way.
Workshop dates and times:
Fall 2026
Module 1: YouTube Content Strategy for Building Influence and Brand Positioning.
Tuesday, November 17th, 2026. 09:00 – 11:00 AM Pacific.
Module 2: YouTube Practical Guide to Producing Videos, Optimizing Content, and Growing Your Channel and Influence.
Wednesday, December 2nd, 2026. 09:00 – 11:00 AM Pacific.
