Special Winter Pricing: Regularly $900 is now 50% off—$450. Enroll here.
You could call 2024 the year that YouTube took over: growing 79% year-over-year, surpassing Instagram and Facebook in popularity, and becoming the second-most-visited website in the world. Most importantly for marketers, YouTube has become the world’s favorite search engine. It’s where consumers and business users go first for entertainment, education, product reviews, how-tos, and engaging content.
The power of that platform makes it essential for businesses of all sizes. That’s why 61% of B2C marketers and 48% of B2B marketers make YouTube an integral part of their marketing strategy. To achieve success on the platform, to build an audience, and to achieve your desired KPIs, you need to understand YouTube’s audience, its content types, and the algorithm that gets you in front of viewers.
Whether you’re just getting started on YouTube, looking for ways to revitalize a low-performing channel, or seeking to create a powerful strategy on the platform, this 2-module masterclass is the perfect place to start. This course is led by Adam Finer, a marketing data specialist and video creator whose YouTube channel on Business Intelligence (BI) has more than 100k subscribers. You’ll learn how to formulate a successful strategy for your YouTube content. And that, in turn, will help you to build your brand’s audience and influence.
This course will cover:
(Can’t attend the live workshop? No problem. These workshops will be recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
In this first module, you’ll learn how to maximize the marketing potential of video content on the YouTube platform. You’ll learn:
With YouTube being the 2nd biggest search engine in the world receiving 3 billion more monthly visits than Facebook, it is essential for businesses of all sizes to have a presence on the platform.
However, without a good understanding of YouTube’s audience, its content types, and its algorithm, it can be hard to build influence and correctly position your brand.
This class will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.
Key Takeaways:
In this class you’ll learn:
In this second workshop, you will learn loads of practical tips and tricks on how to produce high-quality video content for your YouTube channel that will keep viewers engaged and increase your brand awareness and influence.
You’ll also be guided on the equipment and software you’ll need, from basic to advanced, to produce the best quality video possible.
With over 50 million channels on YouTube, it is becoming increasingly important to produce video content that cuts through the noise.
Fortunately, there are tried and tested ways of optimizing your content to help make it stand out from the crowd, feed the YouTube algorithm, and boost its SEO.
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
YouTube is the second largest search engine after Google. Starting a YouTube channel for your business isn’t just a good idea. It may be one of the most important short-term, and long-term decisions you’ll make in terms of your larger marketing efforts. This is true for a huge variety of different reasons. From creating brand awareness to creating an online educational hub for your customers, there are a lot of different ways you can leverage your YouTube channel to grow your business and generate new leads. Many companies don’t get their YouTube or any video efforts off the ground due to a lack of staff training and resources. This course gets your employees trained and ready to launch a YouTube channel with step-by-step processes for each phase of a project. It’s time to get your team going!
The Presentations:
Download Material:
Who is the course for?
Marketing managers, social media managers, digital marketing managers, e-commerce managers, influencers, trainers, and agency account managers. This class is for anyone who has decided to start a YouTube channel to market their business/brand but is daunted by the idea of producing video content and would like to be guided by someone who has successfully built their own channel to the top 2% of all YouTube channels. Whether you already have experience creating video content or not, this class will make sure you’re producing content that is optimized for the YouTube audience and algorithm.
The Presenter:
Adam Finer is a Business Intelligence professional, brand owner and YouTuber. His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on BI projects for some of the world’s biggest brands.
He has also built a rapidly growing YouTube channel (LearnBI.online) teaching BI concepts and techniques that currently boasts 30K subscribers.
Adam was very clear with how he presented the information and I absolutely loved how he had real examples of how he’s utilized these strategies on his own page – it shows all these tips and tricks work!
This is a thorough and detailed workshop around breaking into YouTube with best practices across search, audience and more. Highly recommended whether you’re just starting out or need a serious revamp of your low-success channel.
The insight I gained during this workshop is INVALUABLE. I can’t wait to start incorporating what I’ve learned into our digital / video strategies moving forward.
A great way for anyone looking to start their YouTube brand to get their feet wet.
Adam’s class was exceptionally well thought out, informative, and approachable to anyone of any experience level. It surpassed all of my expectations.
I really liked this webinar, it was easy to follow, understand, and you could tell Adam really prepared for it.
This educational session offers great information for those considering starting a YouTube channel and some basic reminders for those who already have established a channel. This is great information for any size company or organization.
Well thought out, wide range of topics covered and done so in an authoritative way.
Module 1: Covers content strategy for building influence and brand positioning.
Tuesday, Dec 10, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Module 2: Provides a practical guide to producing videos and optimizing content; and how to grow your channel and influence.
Tuesday, Dec 17, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Special Series Pricing: both YouTube Marketing workshops for $600 $390. Enroll here.
In this class, you’ll learn how to maximize the marketing potential of video content on the YouTube platform.
With YouTube being the 2nd biggest search engine in the world receiving 3 billion more monthly visits than Facebook, it is essential for businesses of all sizes to have a presence on the platform.
However, without a good understanding of YouTube’s audience, its content types and algorithm, it can be hard to build influence and correctly position your brand.
This class will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.
In this class you’ll learn:
This class is for anyone who is considering starting a YouTube channel to market their business/brand. Or anyone who already has a channel but hasn’t seen the growth or success they hoped for. Whatever stage of the YouTube journey you are on, this class will provide the insight and strategies you need to succeed.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
In addition to the PPT presentation, you will also receive a video upload checklist and access to a plug-and-play YouTube dashboard template for Data Studio that you can use to easily monitor performance.
Adam Finer is a Business Intelligence professional, brand owner and YouTuber. His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on BI projects for some of the world’s biggest brands.
He has also built a rapidly-growing YouTube channel (LearnBI.online) teaching BI concepts and techniques that currently boasts 30K subscribers.
Instructor: Adam Finer
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.
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