DMAnc Live Online Certification Workshop
(10:00 am – 12:00 pm PST)
Fall Discount: 20% Off
Free Lifetime Workshop Updates
Regularly $250, Now $200
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This workshop takes an updated view of ABM during the COVID-19 age and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic go-to-market and pipeline building program during COVID-19 with a positive ROI.
We’ll have frank discussions on what an ABM program can and can’t do. We’ll insert realism into the equation without shiny tech stack or other objects running up the bill. This session is packed with tips to set-up and accomplish the desired ABM goals while staying on a tight budget.
Key topics covered in the workshop will be:
- Key elements of account-based marketing
- Recent ABM developments making a buzz during the age of COVID-19
- Levels of ABM maturity (so attendees can see where they rank)
- ABM goal setting
- Revenue-based funnel modeling for target accounts
- Target account selection strategies
- Prospect data strategies
- Ideal Customer Profile (ICP) tactical checklist
- Data sources
- Intent data cost/benefit to consider
- Go-to-market and pipeline building methods (campaign examples)
- Key Account building tactics to consider
- Lead generation approaches during COVID-19 times
- What works/what doesn’t
- Tips to improve your ABM funnel numbers
- Budget ramifications and tradeoffs
- Lead/sales funnel conversion rates, what you can expect
- ABM process and automation tools
- What to automate and what not to (you’ll be surprised)
- When to automate
- Vendor neutral landscape options
- Cost and ROI considerations
- Common mistakes to avoid
- ABM framework and planning—checklist to use in creating a sound plan
This workshop is created for professionals at all levels in these roles:
- Sales pipeline planners
- Sales and/or marketing operations
- Sales and marketing management
- Demand generation and campaign planners
- Market strategy planners
- Account/Lead development managers
- Business development managers
- Channel managers
Instructor: Tom Judge
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
