DMAnc Live Online Certification Workshop
(10:00 am – 12:00 pm PST)
Spring Discount: 20% Off
Free Lifetime Workshop Updates
Regularly $250, Now $200
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This workshop takes an updated view of ABM during the COVID-19 age and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic go-to-market and pipeline building program during COVID-19 with a positive ROI.
We’ll have frank discussions on what an ABM program can and can’t do. We’ll insert realism into the equation without a shiny tech stack or other objects running up the bill. This session is packed with tips to set-up and accomplish the desired ABM goals while staying on a tight budget.
Key topics covered in the workshop will be:
- Key elements of account-based marketing
- Recent ABM developments making a buzz during the age of COVID-19
- Levels of ABM maturity (so attendees can see where they rank)
- ABM goal setting
- Revenue-based funnel modeling for target accounts
- Target account selection strategies
- Prospect data strategies
- Ideal Customer Profile (ICP) tactical checklist
- Data sources
- Intent data cost/benefit to consider
- Go-to-market and pipeline building methods (campaign examples)
- Key Account building tactics to consider
- Lead generation approaches during COVID-19 times
- What works/what doesn’t
- Tips to improve your ABM funnel numbers
- Budget ramifications and tradeoffs
- Lead/sales funnel conversion rates, what you can expect
- ABM process and automation tools
- What to automate and what not to (you’ll be surprised)
- When to automate
- Vendor neutral landscape options
- Cost and ROI considerations
- Common mistakes to avoid
- ABM framework and planning—checklist to use in creating a sound plan
This workshop is created for professionals at all levels in these roles:
- Sales pipeline planners
- Sales and/or marketing operations
- Sales and marketing management
- Demand generation and campaign planners
- Market strategy planners
- Account/Lead development managers
- Business development managers
- Channel managers
Instructor: Tom Judge
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
