Master the art of B2B social media marketing with proven tactics to drive awareness, engagement, and impact.
Special Spring 2025 Pricing: Regularly $600 is now 50% off—$300. Enroll Here (Live Online).
Why Take This Course?
B2B buyers don’t make snap decisions—they move through a journey, from discovering your brand (awareness) to weighing their options (consideration) to making a purchase (conversion). If you’re not using social media to support each stage of this funnel, you could miss out on real business opportunities.
B2B marketing isn’t just about generating leads—it’s about earning trust, fostering connections, and guiding decision-makers through a complex process. While B2B social media differs from B2C, it’s not a separate playing field—it’s a space where thought leadership, engagement, and the right content can build credibility and drive real business impact. When used effectively, it becomes a powerful tool to influence, educate, and move prospects closer to conversion at every stage of the funnel. In this course, we’ll show you how to:
- Understand the role of social media in B2B marketing.
- Understand the 95:5 rule—why the majority of your audience isn’t ready to buy today and how to stay front of mind until they are.
- Understand the role of different platforms in B2B marketing.
- Explore best practices for harnessing employee advocacy and social selling.
This course will teach marketers how to turn social media into a high-performing channel that supports their business goals. You’ll learn how to tailor your approach for different platforms, create compelling content that speaks to different stages of the buyer’s journey, and use engagement tactics that drive meaningful interactions. From positioning your brand as an industry leader to integrating social into your broader sales & marketing approach, this session will give you the tools to make every post, comment, and message count.
By the end of this two-hour masterclass, you’ll have a clear roadmap for maximizing your social media presence in a way that generates leads, nurtures relationships, and creates opportunities. If you’re ready to stop guessing and start getting real results from your B2B social media efforts, this is the course for you.
Key Takeaways:
- Know how to set SMART objectives to focus your social media activity at every stage of the funnel.
- Discover how to leverage LinkedIn, Instagram, TikTok, YouTube, and more to reach decision-makers and engage audiences.
- Learn how to build brand awareness with thought leadership and employee advocacy programs.
- Leverage social proof, case studies, and interactions to build trust during the consideration stage.
- Discover how to create engaging content that nurtures prospects and keeps your brand front of mind.
- Explore best practices for driving conversions, from social selling to optimized calls to action.
- Align social media efforts with business goals and use meaningful metrics to measure success.
How to Convince Your Boss Why You Should Take this Workshop:
- Keep Up with the Changing B2B Landscape
B2B marketing is evolving, and social media is now a crucial part of how buyers research, engage, and make decisions. This masterclass will show you how to use social media effectively at every marketing funnel stage—so your business stays relevant and front-of-mind with the right audiences. - Maximize Organic Impact
Learn how to increase visibility and engagement without relying on paid ads. This class will teach you how to create content that resonates with B2B audiences, build relationships that drive long-term value, and make social media a powerful channel for demand generation. - Master the Right Platforms for B2B Success
LinkedIn may be the go-to for B2B, but other platforms—like Facebook, Instagram, and TikTok—offer considerable opportunities to engage decision-makers. This masterclass will help you understand which platforms matter most and how to use them effectively.
The Presentations:
- The workshop is live so that you can ask your questions.
- Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
- If you have questions after the class, you’re welcome to email the instructor
Download Material:
- Recorded video of the presentation with slides and audio.
- PDF of the complete presentation.
Who is the course for?
Social Media Managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.
The Presenter:
Luan Wise
Luan Wise teaches the Linked Advertising, Instagram and Online Event Marketing Masterclasses at the Direct Marketing Association of Northern California.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 25 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, not-for-profit and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.
Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).
For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
Workshop date and time:
SPRING 2025
B2B Social Media Masterclass, 1-module Course
Wednesday, May 7, 2025.
9:00 a.m. to 11:00 am. PDT.
