Date:  Friday, October 29, 2021
DMAnc.org Live Online Certification Workshop

(9:00 am – 11:00 am PDT)
2021-10-29 9:00:00 2021-10-29 11:00:00 America/Los_Angeles SEO Intermediate DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Fall Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.)

(Additional Special Series Pricing: All three SEO workshops + Mobile-first SEO Optimization for $1,000 $525. Enroll here.)

How to Use SEO for Digital Marketing

The Goal of this Course

These workshops consist of a 3-part series on how to use Search Engine Optimization (SEO) to get your web pages to the top of search engines, which will eventually get you more website visits, leads and sales.  You can take the workshops individually or we highly recommend taking the whole series to learn all aspects of the search algorithms.

The course covers the major parts of SEO: keyword research, on-page SEO, technical SEO, and off-page SEO. You’ll see dozens of tactics to apply, including examples of code for you to copy, paste, and use. You can also apply many ideas in SEO to your digital ads, social media, video, and content marketing.

New Tactics for Fall 2021

This DMAnc.org SEO course series has been completely updated for Fall 2021. You’ll see how to test keywords, meta-tags, pages, and more so you know that you have the best results. We’ve added many new tactics and methods for 2021 SEO and beyond. You’ll also see a unique section on how to understand the data for statistical confidence (using grade-school arithmetic). No other course or book offers this.

Your Instructor

This three-part workshop series on SEO led by Andreas Ramos. He is the author of 18+ books on SEO and digital marketing, including a book on SEO that was published in three languages by McGraw-Hill. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Part 2- Intermediate: Optimizing On-Page and Technical SEO to Get Your Site Ranked #1

Individual live online workshops $250 each, Now $200 each. Enroll here for SEO Intermediate only (October 29, 2021).

Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,000 $525. Enroll here.

In the Fundamentals course, we learned how find keywords. In part two, we apply them.

We start this workshop with on-page SEO. This is what people see when they look at your web page. There are many things to improve on the page, so your pages are indexed better, such as site architecture, page design, site search, and video. This also improves the page for your visitors.

We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category and improve your ranking in Google search results. You will see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images.

Key Takeaways:

  • On-page SEO covers the architecture of the website.
  • How to make visual sitemaps so you get an overview of your website.
  • How to make heat maps to see what people click on your pages.
  • How to optimize your pages.
  • How to use internal site search.
  • SEO for the text on your page, including headings, body text, and links.
  • Checklist for on-page SEO.
  • How to write meta-tags, along with a spreadsheet to manage meta-tags.
  • Tools to see the meta-tags on your site (and your competitors’ sites).
  • Checklist for writing meta-tags.
  • How to use Schema and Featured to get your page to be featured in Google. OpenGraph tags are used by social media such as Facebook and Twitter.
  • How to do SEO for images, including ALT tags, and how to edit the hidden meta-data in images.
  • More technical issues including canonical tags and HRefLang tags, 404-error pages, 301-Redirects, and how to find and fix broken internal links. These include examples of code for you to copy, paste, and use.
  • Make XML sitemaps for pages, images, and video.
  • How mobile-first indexing matters for mobile users and how to see your site’s speed.
  • Checklist for technical SEO.
  • Example of using technical SEO to get a page to the top of Google.

The Presentations

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Included are lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
  • The presentations feature two fictional companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
  • List of selected items for additional reading.

Download Material

  • Recorded video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Spreadsheet for managing meta-tags.
  • Spreadsheet for managing keywords.
  • List of additional reading.
  • Google’s internal training manual for their page quality review team.

Who is the course for?

  • Organizations, including B2C and B2B companies, government, and non-profits
  • Organizations that want to improve their SEO presence in search engines.
  • You will be able to understand how to use SEO so you can manage projects, staffers, agencies, or contractors.
  • Agencies to improve their SEO services.
  • Anyone who wants to work in SEO.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2021-10-29 9:00:00 2021-10-29 11:00:00 America/Los_Angeles SEO Intermediate DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

Great content if you’re looking to up your SEO game!

Brad SurrattSr. Marketing & Events Manager, 3 | Share

Very knowledgeable instructor and would take other courses offered by DMA NC.

Richard YagerDirector of Marketing

I really liked learning more about how Google and YouTube currently rank sites and videos. It will help me as I’m reviewing recommendations from our SEO team.

Joanne KaufmannMarketing Strategist at Highmark Health

Andreas Ramos provides clear instruction on how to effectively use SEO to pop your web site to the top of the page.

Mandi ToutschClient Services Representative, US Census

Presentation was very useful and helpful. It goes through a variety of SEO topics and in great detail.

Jessica KlimczykSenior, Schneider Downs & Co., Inc.

This deeper dive into SEO is informative and filled with good tips to use. This one is a little more focused on the HTML end of things, but as a marketing manager I still came away with great insight into improving our SEO in the B2B world.

Sky CaprioloStrategic Marketing Manager, Motivation Excellence

Whether your new to SEO or an SEO expert these course are a great resource for improving your SEO skills.

Maria VengoecheaSEO Strategist, CarahSoft

As a Digital Strategist for CPG Brands, I really like the approach of this workshop.

Francois HuynhDigital Marketing Strategist

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

It was wonderful to be able to listen to the mind of Andreas Ramos and gain some of his insight into the world of Google.

Susan BrooksGraphic and Marketing Content at Jerry’s Artarama

Great detailed information, well versed presenter, and up-to-date knowledge for SEO. Time and money well spent.

Katie GuyMarketing Event/Campaign Specialist at Ultimus Fund Solutions

Very informative!

Ray AdkinsSenior Vice President Business Development at Weaver Manufacturing Company
Summary
Event
Search Engine Optimization (SEO) Intermediate
Location
Online, 15227 Perry Ln,Morgan Hill,California-95037
Starting on
October 29, 2021
Ending on
October 29, 2021
Description
What You’ll Learn in this Workshop The relation between keywords, meta-tags, and search results. How changes to keywords and meta-tags can improve your ranking in search results Using an example of a fictional mid-size company, you’ll see how to add keywords to your page. How to edit the meta-tags, the page heading, the body text, ALT tags, and links. How to use the Excel spreadsheet to fit within Google’s limits. You’ll also see a quick way to test meta-tags so you’ll have the best ones. Which pages to SEO (you don’t need to SEO every page). How to find meta-tags in the HTML code. We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and mobile) and how they affect your work. A list of what is banned at Google. Examples of beneficial Google updates. How to get Google to add your page again if it gets banned.
Offer Price
USD 250
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