Date:  Wednesday, July 20, 2022
DMAnc.org Live Online Certification Workshop

(9:00 am – 11:00 am PDT)
2022-7-20 9:00:00 2022-7-20 11:00:00 America/Los_Angeles SEO for Digital Marketing, Part 2 DMAnc.org Live Online Certification Webinar Online Laurie Beasley [email protected]

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

(Special Series Pricing: All three SEO workshops for 35% off $900 $585. Enroll here.)

(Additional Special Series Pricing: All three SEO workshops + Mobile-first SEO Optimization for $1,200 $675. Enroll here.)

Use SEO for Digital Marketing

Why Take this Course

Your website must show up in Google. This three-workshop series shows you what to do to get your pages higher on Google to get more visitors, leads, and sales. We show you how to use testing to find the best keywords, titles, and images for your pages.

We cover the four major areas of SEO:

  • Keyword research: How to find the best keywords and spoken queries.
  • On-page SEO: How to improve what your visitors see on the page.
  • Technical SEO: How to fix many small technical issues.
  • Off-page SEO: Additional steps to improve your page’s ranking in Google.

The workshops include lots of examples, tips, notes, and insights so you’ll understand what these mean. You’ll see dozens of tactics to apply, including code for you to copy, edit, paste, and use. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing.

The SEO course is presented in three workshops.

New Tactics for 2022

The DMAnc.org SEO course has been completely updated for 2022. You’ll see methods on how to test keywords, meta-tags, pages, and more to get data so you can find the best results. We’ve added many new SEO tactics, tools, and methods. You’ll also see a unique section on how to understand the data for statistical confidence (using basic arithmetic). No other course or book offers this.

Part 2: Optimizing On-Page and Technical SEO

The next step is on-page SEO. This is what people see when they look at your web page. There are many things to improve on the page, so your pages are indexed better, such as site architecture, page design, site search, and video. This also improves the page for your visitors.

We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category and improve your ranking in Google search results. You will see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images.

We start this workshop with on-page SEO. This is what people see when they look at your web page. There are many things to improve on the page, so your pages are indexed better, such as site architecture, page design, site search, and video. This also improves the page for your visitors.

We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category and improve your ranking in Google search results. You will see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images.

Key Takeaways

  • On-page SEO covers the architecture of the website.
  • How to optimize your pages.
  • SEO for the text on your page, including headings, body text, and links.
  • How to write meta-tags, along with a spreadsheet to manage meta-tags.
  • Tools to see the meta-tags on your site (and your competitors’ sites).
  • How to do SEO for images, including ALT tags and the hidden meta-data.
  • Technical issues include canonical tags and HRefLang tags, 404-error pages, 301-Redirects, how to find and fix broken internal links, and XML sitemaps for pages and images.
  • Lots of examples of code for you to copy, edit, paste, and use.
  • Checklists for technical SEO.

The Presentations

  • The live presentations lets you ask your questions.
  • Take the recorded presentations if the course doesn’t fit in your calendar.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Included are lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material

  • Recorded video of the presentation with slides and audio.
  • The PowerPoint slides as PDF.
  • Checklists for the sections in the course.
  • Spreadsheet for managing meta-tags.
  • Spreadsheet for managing keywords.
  • List of additional reading and eBooks.
  • Google’s internal training manual for their page quality review team.

Who is the course for?

  • Organizations, including B2C and B2B companies, government, and non-profits.
  • Organizations that want to improve their SEO presence in search engines.
  • You will be able to understand how to use SEO so you can manage projects, staffers, agencies, or contractors.
  • Agencies to improve their SEO services.
  • Anyone who wants to work in SEO.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Your Instructor

  • The SEO course is led by Andreas Ramos. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has worked in SEO since the mid-90s. He is the author of 18+ books on SEO and digital marketing, including a book on SEO that was published in three languages by McGraw-Hill. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2022-7-20 9:00:00 2022-7-20 11:00:00 America/Los_Angeles SEO for Digital Marketing, Part 2 DMAnc.org Live Online Certification Webinar Online Laurie Beasley [email protected]

Testimonials

I took so many notes despite knowing I’d get the presentation slides at the end! That’s a great sign of relevant and pertinent info.

Celinda OliveWeb Content Specialist, Esultants Web Services

Great content if you’re looking to up your SEO game!

Brad SurrattSr. Marketing & Events Manager, 3 | Share

Very knowledgeable instructor and would take other courses offered by DMA NC.

Richard YagerDirector of Marketing

I really liked learning more about how Google and YouTube currently rank sites and videos. It will help me as I’m reviewing recommendations from our SEO team.

Joanne KaufmannMarketing Strategist at Highmark Health

Andreas Ramos provides clear instruction on how to effectively use SEO to pop your web site to the top of the page.

Mandi ToutschClient Services Representative, US Census

Presentation was very useful and helpful. It goes through a variety of SEO topics and in great detail.

Jessica KlimczykSenior, Schneider Downs & Co., Inc.

This deeper dive into SEO is informative and filled with good tips to use. This one is a little more focused on the HTML end of things, but as a marketing manager I still came away with great insight into improving our SEO in the B2B world.

Sky CaprioloStrategic Marketing Manager, Motivation Excellence

Whether your new to SEO or an SEO expert these course are a great resource for improving your SEO skills.

Maria VengoecheaSEO Strategist, CarahSoft

As a Digital Strategist for CPG Brands, I really like the approach of this workshop.

Francois HuynhDigital Marketing Strategist

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

It was wonderful to be able to listen to the mind of Andreas Ramos and gain some of his insight into the world of Google.

Susan BrooksGraphic and Marketing Content at Jerry’s Artarama

Great detailed information, well versed presenter, and up-to-date knowledge for SEO. Time and money well spent.

Katie GuyMarketing Event/Campaign Specialist at Ultimus Fund Solutions

Very informative!

Ray AdkinsSenior Vice President Business Development at Weaver Manufacturing Company
Summary
Event
Search Engine Optimization (SEO) Intermediate
Location
Online, 15227 Perry Ln,Morgan Hill,California-95037
Starting on
July 20, 2022
Ending on
July 20, 2022
Description
What You’ll Learn in this Workshop The relation between keywords, meta-tags, and search results. How changes to keywords and meta-tags can improve your ranking in search results Using an example of a fictional mid-size company, you’ll see how to add keywords to your page. How to edit the meta-tags, the page heading, the body text, ALT tags, and links. How to use the Excel spreadsheet to fit within Google’s limits. You’ll also see a quick way to test meta-tags so you’ll have the best ones. Which pages to SEO (you don’t need to SEO every page). How to find meta-tags in the HTML code. We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and mobile) and how they affect your work. A list of what is banned at Google. Examples of beneficial Google updates. How to get Google to add your page again if it gets banned.
Offer Price
USD 250
Share
Share
Tweet
0 Shares