DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Workshop 1 Only (Friday, September 23, 2022, 12:00 pm to 2:00 pm PDT): regularly $300 now 25% off—$225. Enroll here.

Special Series Pricing: All four SEO workshops $1,200 now 45% off—$660. Enroll here.

Why Take this Course?

This is module 1 of a four-module series that shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales. The four -part series covers:

  • Keyword research: How to find the best keywords and spoken queries.
  • On-page SEO: How to get better site indexing and improve what your visitors see on the page.
  • Technical SEO: How to find and fix technical issues that affect your site ranking.
  • Off-page SEO: Additional steps to improve your page’s ranking in Google.
  • Page Optimization for Speed: Google gives preference to pages that open quickly.

The first session starts with Keyword Research, which is the foundation of SEO. You’ll see how to use eight free Google tools to find the keywords that your audience uses to search for your company, products, and services both on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You can also use this to write pages, ads, social posts, content marketing, and make videos.

The secret to keyword research is testing. Which keyword works best? There is an easy way to quickly test thousands of keywords to find the ones that work for your website. You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keyword lists for free into other languages.

Finally, we look at how Google selects which pages will appear in search results. Based on Google’s internal training manuals, you’ll understand what Google wants to see on web pages.

The SEO workshops are hands-on and practical, with lots of examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including code for you to copy, paste, edit, and use, along with checklists for your work. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing. You can do the work yourself, or, by understanding it better, manage staff, agencies, or consultants.  You can take the courses à la carte individually or purchase the four-course bundle for a significant discount.

(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Each module is two hours and the 4-module series is a total of eight hours. Take the courses either live or recorded.

Module 1, workshop date and time:

Friday, September 23, 2022 (12:00 pm to 2:00 pm PDT).

Key Takeaways:

  • Keyword Research: We look at free tools to find thousands of keywords, including your competitors’ keywords. You’ll also see how to find your audience’s questions when they search.
  • You’ll see how to test keywords to find the best ones. Then, use free tools to convert your keywords to lower case (to remove duplicates), sort keywords into categories, make permutations of your top keywords to create more keywords and translate your keywords into sixty-six languages.
  • Finally, we look at how Google reviews and selects websites. What are their selection criteria? What do Google’s 8,000 Quality Reviewers look for? What do they want to see? What are their red flags? This gives you ideas for improving your pages. (We’ll give you copies of Google’s manuals.)
  • Each section includes a checklist for your work. We also give you spreadsheets for managing your keywords.

How to Convince Your Boss Why You Should Take this Workshop:

You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.

Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:

  • Manage SEO: You’ll understand how to set up and run your SEO projects. If you manage staff, interns, agencies, or contractors, you’ll be able to tell them what to do and get results that matter.
  • Use the Before/After Reports: This SEO course includes reports for you to fill out before and after the SEO work. This lets you measure your results.
  • Cost-effective: This course will help you to carry out SEO faster and at a lower cost.

The Presentations:

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions.
  • Can’t attend the live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to send an email to the instructor.

Download Material:

  • Recorded video of PowerPoint presentations with audio.
  • Complete PDF of the PowerPoint presentation.
  • Step-by-step instructions in numbered lists with the links and checklists.
  • Supplementary materials, including spreadsheets for managing keywords, sorting keywords, and translating keywords, and eBooks.
  • Google’s internal training manual for their page quality review team.
  • LPO ebook by Andreas Ramos.

Who is the course for?

Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in SEO since the mid-90s. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

2022-9-23 12:00:00 2022-9-23 14:00:00 America/Los_Angeles Use SEO for Digital Marketing--Module 1: SEO Project Setup, Keyword Research, and Google Ranking DMAnc.org Live Online Certification Webinar Online Laurie Beasley [email protected]

Testimonials

The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

Beth HopkinsMarketing Director, Capehart Scatchard

This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.

Jennifer VandeWaterDigital Marketing Execution Manager, Chevron North America

Presentation was clear, it would be valuable for those who have no basics of SEO.

Melissa KrotE-Commerce Marketing Manager, Chevron North America

The SEO Fundamentals is a great place to start for anyone new to SEO or looking to refresh their knowledge and skills.

Valda HilleryGlobal Written & Digital Brand Manager, Cook Medical

I highly recommend this course for learning the ins and outs of SEO.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.

Sky CaprioloStrategic Marketing Manager, Motivation Excellence
Summary
Event
Use SEO for Digital Marketing--Module 1, Keyword Research
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
September 23, 2022
Ending on
September 23, 2022
Description
The first session starts with Keyword Research, which is the foundation of SEO. You’ll see how to use eight free Google tools to find the keywords that your audience uses to search for your company, products, and services both on desktop, mobile, and voice search.
Offer Price
USD 225
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