Fall Discount: 20% Off
Free Lifetime Workshop Updates
Individual workshops $250 each, Now $200 each
Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This three-part Google Ads series is led by Andreas Ramos, author of fourteen books on SEO, Social Media, and Content Marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Ads from one of the leading experts in Silicon Valley.
You can take these courses as part of the series or à la carte.
The courses include workbooks, live demonstrations, and examples. You get downloads, spreadsheets, ebooks, plus lots of opportunity for your questions.
Part 1: SEO Fundamentals
Individual workshops $250 each, Now $200 each. Enroll here for SEO Fundamentals Live or Pre-Recorded only.
Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This course is part one of the three-part SEO series with Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing. You can take this course as part of the series or à la carte.
What You’ll Learn
The first session covers keywords. You’ll learn how to find thousands of keywords (including your competitors’ keywords!) and how to use those keywords to write your meta-tags. You’ll see how to test meta-tags to find the best one.
You can easily find and test 10,000 keywords to get the best ones. You’ll see how to find keywords in other languages.
This is for beginners who want to learn the basics of SEO. If you have some experience in SEO, you’ll learn better ways to do things.
The course includes a workbook, live demonstration, and examples. You’ll get bonus downloads, spreadsheets, and ebooks, plus lots of opportunity for your questions.
Key Takeaways
- Learn how to find thousands of keywords (and how to measure them for results)
- Learn how to find your competitors’ keywords
- How to test keywords
- How to translate keywords
Bonus Material
- You can listen to the complete presentation with audio as often as you like
- Eight-page SEO eBook with step-by-step SEO instructions for your website
- Spreadsheet for managing your meta-tags
Three-Part Course on SEO
This is the introduction course of the three-part course for SEO. You can continue with SEO Intermediate (SEO for social media, XML sitemaps, XML image sitemaps, image meta-information, and so on) and SEO Advanced (the methods and tools that agencies use to handle 200,000 keywords in multiple languages).
Who is the course for
- Anyone who wants their website to show up in search engines
- Anyone who wants to work in SEO
- You will be able to understand SEO so you can manage SEO agencies or contractors
- Agencies can improve their SEO services
Instructor: Andreas Ramos
Part 2: SEO Intermediate
Individual workshops $250 each, Now $200 each. Enroll here for SEO Intermediate only.
Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This course is part two of the three-part SEO series with Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing. You can take this course as part of the series or à la carte.
The course includes a workbook, live demonstration, and examples. You’ll get bonus downloads, spreadsheets, and ebooks, plus lots of opportunity for your questions.
What You’ll Learn
In the second session, we cover meta-tags. How to find ALL of your competitors’ meta-tags. How to find your missing or duplicate meta-tags. How to edit your meta-tags. You’ll learn how to use a spreadsheet to write meta-tags to fit Google’s limits. You’ll also see a quick way to test meta-tags so you’ll have the best ones. In the live demonstration, you’ll learn how to use free tools to find your meta-tags.
We’ll also look at how to decide which pages to SEO (you don’t need to SEO every page). We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and mobile) and whether they affect your work.
- How to make your site #1 for your name, company name, and product name
- How to use metrics to write the best meta-tags and page titles
- How Google indexes and reviews websites
- The steps to manage your SEO project, SEM agencies, and SEM contractors
- The future of SEO
- SEO for small/local business. Use this for your small business or friends’ and family’s small business
- How to do a simple copy/paste to translate your top keywords into Spanish, French, and 42 more languages
Key Takeaways
- How to find, write, and test meta-tags
- How to give meta-tags to your IT or webmaster
- Learn a powerful SEO tool (it’s free to use)
Bonus Material
- You can listen to the complete presentation with audio as often as you like
- Eight-page SEO eBook with step-by-step SEO instructions for your website
- Spreadsheet for managing your meta-tags
- Spreadsheet tool to translate your keywords into 44 languages
Three-Part Course on SEO
This is the second course of the three-part course for SEO. You can continue with SEO Advanced, which covers methods and tools that agencies use to handle 200,000 keywords in multiple languages.
Who is the course for
- Anyone who wants to work in SEO
- Senior staff, managers, and directors who are responsible for SEO
- You will be able to understand SEO so you can manage SEO agencies or contractors
- Agencies can improve their SEO services
Instructor: Andreas Ramos
Part 3: SEO Advanced
Individual workshops $250 each, Now $200 each. Enroll here for SEO Advanced only.
Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Part three of the three-part SEO series with Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing. You can take this course as part of the series or à la carte.
The course includes a workbook, live demonstration, and examples. You get downloads, spreadsheets, ebooks, plus lots of opportunity for your questions.
What You’ll Learn
This is the final session, so we’ll look at many advanced SEO tactics. We’ll look at Google’s overall strategy for indexing and ranking. We’ll then look at how Google uses AI to index and rank pages, along with a sample website that ranks #1.
We then dive into many technical issues, such as broken links; bounce rates (how to identify, how to fix); page speed (with quick fixes); how to make XML sitemaps and XML image sitemaps in only a few minutes; how to edit EXIF meta-data; how to find your site’s indexability; how to use 301s to fix 404s (and what that means in plain English!); how to set up an SEO help desk at your company; and how to do international SEO with HRefLang tags.
You’ll see all of this in plain language. You’ll get Powerpoint slides with step-by-step, numbered instructions so you can do this yourself.
Key Takeaways
- You’ll understand how Google works and how it indexes and ranks pages, which will help you to get your pages to the top of Google
- This session covers many technical issues in SEO. Everything will be demonstrated in clear English with lots of examples so you can fix these things.
- How Google ranks websites
- How to use Screaming Frog
- XML Sitemaps
- Image XML Sitemaps
- How to edit EXIF data
- Canonical tags
- HRefLang tags for multi-lingual websites
- SEO for social media sites (Facebook, Twitter, LinkedIn, etc.)
- SEO for content marketing
- The best books on SEO
Bonus Material
- You can listen to the complete presentation with audio as often as you like
- Eight-page SEO eBook with step-by-step SEO instructions for your website
- Spreadsheet for managing your meta-tags
- Spreadsheet tool to translate your keywords into 44 languages
Three-Part Course on SEO
- This is the final course of the three-part course on SEO.
Who is the course for?
- Anyone who wants to work in SEO
- Senior staff, managers, and directors who are responsible for SEO
- You will be able to understand SEO so you can manage SEO agencies or contractors
- Agencies can improve their SEO services
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
