Date: LIVE, Friday, January 14, 2022
DMAnc.org Live Online Certification Workshop

(12:00 pm – 2:00 pm PDT)
2022-1-14 12:00:00 2022-1-14 14:00:00 America/Los_Angeles SEO Fundamentals DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Winter Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.)

(Additional Special Series Pricing: All three SEO workshops + Mobile-first SEO Optimization for $1,000 $550. Enroll here.)

How to Use SEO for Digital Marketing

The Goal of this Course

These workshops consist of a 3-part series on how to use Search Engine Optimization (SEO) to get your web pages to the top of search engines, which will eventually get you more website visits, leads and sales.  You can take the workshops individually or we highly recommend taking the whole series to learn all aspects of the search algorithms.

The course covers the major parts of SEO: keyword research, on-page SEO, technical SEO, and off-page SEO. You’ll see dozens of tactics to apply, including examples of code for you to copy, paste, and use. You can also apply many ideas in SEO to your digital ads, social media, video, and content marketing.

New Tactics for Winter 2022

This DMAnc.org SEO course series has been completely updated for Winter 2022. You’ll see how to test keywords, meta-tags, pages, and more so you know that you have the best results. We’ve added many new tactics and methods for 2022 SEO and beyond. You’ll also see a unique section on how to understand the data for statistical confidence (using grade-school arithmetic). No other course or book offers this.

Your Instructor

This three-part workshop series on SEO led by Andreas Ramos. He is the author of 18+ books on SEO and digital marketing, including a book on SEO that was published in three languages by McGraw-Hill. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Part 1 – Fundamentals: SEO Keyword Research & Testing to Drive the Right Visitors to Your Website

Individual live online workshops $250 each, Now $200 each. Enroll here for SEO Fundamentals LIVE, Friday, January 14, 2022 (12:00 pm to 2:00 pm PDT).

Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,000 $550. Enroll here.

The first session starts with Keyword Research, the basic first step of SEO. You’ll see how to use eight advanced tools to find the keywords that your audience uses to search for your company, products, and services. You’ll also see how to find the keywords that bring traffic to your competitors. You use these keywords and keyword phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more.

Like keyword research, you’ll also see how to find the questions that your audience uses about your company, products, and services. You can use these questions to write pages, ads, social posts, content marketing, and make videos.

The secret to keyword research is testing. Which keyword works best? You test the words to collect data. There is an easy way to quickly test thousands of keywords to find the ones that work for you. You’ll also see how to convert all keywords to lower case in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keywords into other languages.

Key Takeaways:

  • Keyword Research: We look at free tools to find thousands of keywords, including your competitors’ keywords.
  • Types of keywords include primary and secondary keywords.
  • Find keywords in two places in Google Ads, two places in Google Analytics 3.0, in Google Search Console, and in Microsoft keyword tool.
  • Nine ways to find the questions that your audience uses when they search.
  • After you create a list of thousands of keywords, you test to find the best ones. A table of categories helps you to sort the keywords. Additional slides show you how to quickly create permutations of your top keywords to get yet more keywords and how to translate your keywords into other languages.
  • Finally, we look at how Google reviews and selects websites. What are their selection criteria? What do Google’s 8,000 Quality Reviewers look for? This gives you ideas for improving your pages and avoiding red flags.
  • Sections include checklists for your work.

The Presentations

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Included are lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
  • The presentations feature two fictional companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
  • List of selected items for additional reading.

Download Material

  • Recorded video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Spreadsheet for managing meta-tags.
  • Spreadsheet for managing keywords.
  • List of additional reading.
  • Google’s internal training manual for their page quality review team.

Who is the course for?

  • Organizations, including B2C and B2B companies, government, and non-profits
  • Organizations that want to improve their SEO presence in search engines.
  • You will be able to understand how to use SEO so you can manage projects, staffers, agencies, or contractors.
  • Agencies to improve their SEO services.
  • Anyone who wants to work in SEO.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2022-1-14 12:00:00 2022-1-14 14:00:00 America/Los_Angeles SEO Fundamentals DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

Beth HopkinsMarketing Director, Capehart Scatchard

This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.

Jennifer VandeWaterDigital Marketing Execution Manager, Chevron North America

Presentation was clear, it would be valuable for those who have no basics of SEO.

Melissa KrotE-Commerce Marketing Manager, Chevron North America

The SEO Fundamentals is a great place to start for anyone new to SEO or looking to refresh their knowledge and skills.

Valda HilleryGlobal Written & Digital Brand Manager, Cook Medical

I highly recommend this course for learning the ins and outs of SEO.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.

Sky CaprioloStrategic Marketing Manager, Motivation Excellence

I appreciate all of the tools shown and shared so that I can improve the SEO my company’s site – it’s all very actionable.

Krystal DredgeMarketing Director, AVL Technologies

The SEO workshop I attended was extremely well put together and educational. It’s really nice to have access to a recording of it to refer back to later.

Melissa ShortMarketing Specialist at Top Notch Distributors/Boyle & Chase

This is a great course to begin your career in SEO marketing. The instructor has real world experience and gives his viewers real life examples on how SEO affects a company’s awareness.

Bharat JoshiMarketing Executive, RL Media

The class was extremely informative. The demonstrator was resourceful and made sure everyone understood the topic before moving on and answered questions clearly.

Sarah MacchiaMarketing Strategist at Toews Asset Management

This workshop prepares you effectively for the fundamentals of SEO. The examples and tools for keyword research and implementation are wonderful and I feel that I will be able to implement them for my clients.

Kayla LutzDigital Marketing Specialist at Offenberger & White, Inc.

SEO workshop was great – Andreas kept us engaged and spoke in terms which were easy to understand.

L. A. BrownMarketing Manager, River Rock Casino

This workshop provided a great starting point to SEO efforts.

Kate IveyDigital Marketing Specialist, CLK Multifamily Management

I thought I knew all the basics of SEO. I was wrong and this workshop not only increased my knowledge, but gave me ideas of how to use learnings from SEO analytics in other digital efforts.

Joanne KaufmannMarketing Strategist at Highmark Health

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Very detailed with great, easy-to-use information!

Bridget AndersMarketing Communication Strategist at Fusion Risk Management

Andreas and Laurie did an excellent job walking through the process of SEO Keyword Analysis from the basics to using free tools to analyze and organize keyword data.

Christopher HannOwner, LiquidCanvas Studios, LLC

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

“It was very comprehensive, and with the presenter’s experience and consistently updating the presentation, I didn’t have any questions!”

Vickee SpicerDirector of Marketing, Saint Francis Ministries

Great resource for getting directly to the point on SEO and the best practices in searching and seeing the data to use to help your business.

Kristina RisvoldCreative Director, The Azek Company

I appreciate the availability and openness of presenter Andreas Ramos. His experience working with many organizations to improve website functionality make this workshop very practical.

Scott BrownVP Sales & Marketing, Performance Controls, Inc.

Very helpful and informative Webinar! I was worried two hours would be long, but the time flew bye and I kinda wished we had more time! – SueB

Sue BrooksGraphic and Marketing Content, Jerry’s Artarama

Information was clear, suggested tools and strategies were very helpful. Can’t wait to learn more in the next session.

Katie GuyMarketing Event/Campaign Specialist, Genoa Healthcare
Summary
Event
SEO Basics Workshop
Location
Online, 15227 Perry Ln,Morgan Hill,California-95037
Starting on
January 14, 2022
Ending on
January 14, 2022
Description
What You’ll Learn The first session opens with a review of the basics of SEO. What is SEO? Why use SEO? How does it work? This is explained with visual examples. We then go on to keywords. You’ll learn how to find thousands of keywords (including your competitors’ keywords!) and how to use those keywords to write your meta-tags. You’ll see how to test meta-tags to find the best one. You can easily find and test 10,000 keywords to get the best ones. You’ll see how to easily find keywords in other languages. The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.
Offer Price
USD 250
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