Date: Wednesday, October 20, 2021 Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2021-10-20 10:00:00 2021-10-20 12:00:00 America/Los_Angeles SEO Fundamentals Live Online Certification Webinar Online Laurie Beasley

Summer Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.)

(Additional Special Series Pricing: All three SEO workshops + Mobile-first SEO Optimization for $1,000 $525. Enroll here.)

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This workshop on SEO is by Andreas Ramos, author of 18 books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

This workshop is part one of a 3-part SEO series in three different areas of SEO offered by the You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the SEO Fundamentals, Intermediate and Advanced workshops. Learn more here.

We also offer a Mobile-first SEO Optimization workshop to help you prepare for the upcoming Google core update coming in mid-June 2021, and you can get this additional very important workshop at a special discount when you enroll in the SEO 3-part series. Learn more here.

What You’ll Learn in this Workshop:

You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The workshop is presented as a hands-on workshop with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work). You will learn how to improve your organization’s ranking in search engines. Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentations again to make sure you get all of the details.

  • The workshop opens with a quick overview of the role of SEO in your overall digital marketing strategy, including content marketing, SEM (Google Ads), social media, video, and analytics.
  • You’ll see how to find thousands of keywords (including your competitors’ keywords) and keyword phrases.
  • You’ll see how to use those keywords to write your meta-tags. You can use keyword phrases as headings for articles, web pages, social media postings, and videos.
  • You’ll see how to test meta-tags to find the best one.
    The workshop closes with local SEO for companies that have locations in several cities.

Key Takeaways:

  • Why SEO? What is SEO, and why should a company use SEO?
  • Keyword Research: We cover ten free tools to find keywords, including your competitors’ keywords. Use keywords to drive customer traffic to your sales funnel and pages.
  • Keyword Phrases Research. How to use six free tools to find the phrases that your customers use when they search. Use these phrases to bring them to the relevant phases of your conversion funnel or your webpage.
  • You’ll see an easy way to test thousands of keywords to find the ones that work for you.
  • The role of keywords for meta-tags: What are they, how to see them, what they do, how they work.
  • How to translate keywords into 16 languages.
  • How to make permutations of keywords.
  • SEO for companies with offices in multiple locations.

The Presentation:

  • The workshop is hands-on and practical.
  • The workshop is live so that you can ask your questions.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
  • The presentations feature two fictional companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
  • List of selected items for additional reading.

Materials Provided:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Spreadsheet for managing meta-tags.
  • Spreadsheet for managing content.
  • List of the top SEO newsletters so you can keep up.

The Course Is for:

  • Marketing managers, webmasters, eCommerce managers, social media managers, or anyone responsible for increasing organic traffic to your website.
  • Agencies who want to improve their SEO services.

Instructor: Andreas Ramos

Three-Part Course on SEO:

This course Fundamental sets the foundation for keyword research in SEO. In the Intermediate course you’ll see the relationship between keywords, meta-tags, and Google’s search results. By making changes to keywords and meta-tags, you can improve your ranking in Google search results.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2021-10-20 10:00:00 2021-10-20 12:00:00 America/Los_Angeles SEO Fundamentals Live Online Certification Webinar Online Laurie Beasley


The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

Beth HopkinsMarketing Director, Capehart Scatchard

This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.

Jennifer VandeWaterDigital Marketing Execution Manager, Chevron North America

Presentation was clear, it would be valuable for those who have no basics of SEO.

Melissa KrotE-Commerce Marketing Manager, Chevron North America

The SEO Fundamentals is a great place to start for anyone new to SEO or looking to refresh their knowledge and skills.

Valda HilleryGlobal Written & Digital Brand Manager, Cook Medical

I highly recommend this course for learning the ins and outs of SEO.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.

Sky CaprioloStrategic Marketing Manager, Motivation Excellence

I appreciate all of the tools shown and shared so that I can improve the SEO my company’s site – it’s all very actionable.

Krystal DredgeMarketing Director, AVL Technologies

The SEO workshop I attended was extremely well put together and educational. It’s really nice to have access to a recording of it to refer back to later.

Melissa ShortMarketing Specialist at Top Notch Distributors/Boyle & Chase

This is a great course to begin your career in SEO marketing. The instructor has real world experience and gives his viewers real life examples on how SEO affects a company’s awareness.

Bharat JoshiMarketing Executive, RL Media

The class was extremely informative. The demonstrator was resourceful and made sure everyone understood the topic before moving on and answered questions clearly.

Sarah MacchiaMarketing Strategist at Toews Asset Management

This workshop prepares you effectively for the fundamentals of SEO. The examples and tools for keyword research and implementation are wonderful and I feel that I will be able to implement them for my clients.

Kayla LutzDigital Marketing Specialist at Offenberger & White, Inc.

SEO workshop was great – Andreas kept us engaged and spoke in terms which were easy to understand.

L. A. BrownMarketing Manager, River Rock Casino

This workshop provided a great starting point to SEO efforts.

Kate IveyDigital Marketing Specialist, CLK Multifamily Management

I thought I knew all the basics of SEO. I was wrong and this workshop not only increased my knowledge, but gave me ideas of how to use learnings from SEO analytics in other digital efforts.

Joanne KaufmannMarketing Strategist at Highmark Health

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Very detailed with great, easy-to-use information!

Bridget AndersMarketing Communication Strategist at Fusion Risk Management

Andreas and Laurie did an excellent job walking through the process of SEO Keyword Analysis from the basics to using free tools to analyze and organize keyword data.

Christopher HannOwner, LiquidCanvas Studios, LLC

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

“It was very comprehensive, and with the presenter’s experience and consistently updating the presentation, I didn’t have any questions!”

Vickee SpicerDirector of Marketing, Saint Francis Ministries

Great resource for getting directly to the point on SEO and the best practices in searching and seeing the data to use to help your business.

Kristina RisvoldCreative Director, The Azek Company

I appreciate the availability and openness of presenter Andreas Ramos. His experience working with many organizations to improve website functionality make this workshop very practical.

Scott BrownVP Sales & Marketing, Performance Controls, Inc.

Very helpful and informative Webinar! I was worried two hours would be long, but the time flew bye and I kinda wished we had more time! – SueB

Sue BrooksGraphic and Marketing Content, Jerry’s Artarama

Information was clear, suggested tools and strategies were very helpful. Can’t wait to learn more in the next session.

Katie GuyMarketing Event/Campaign Specialist, Genoa Healthcare
SEO Basics Workshop
Online, 15227 Perry Ln,Morgan Hill,California-95037
Starting on
October 20, 2021
Ending on
October 20, 2021
What You’ll Learn The first session opens with a review of the basics of SEO. What is SEO? Why use SEO? How does it work? This is explained with visual examples. We then go on to keywords. You’ll learn how to find thousands of keywords (including your competitors’ keywords!) and how to use those keywords to write your meta-tags. You’ll see how to test meta-tags to find the best one. You can easily find and test 10,000 keywords to get the best ones. You’ll see how to easily find keywords in other languages. The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.
Offer Price
USD 250