Thursday, June 9, 2022
DMAnc Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)
Summer Discount: 33% Off Free Lifetime Workshop Updates
Regularly $300, Now $200
This workshop takes an updated view of ABM during the COVID-19 age and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic go-to-market and pipeline building program during COVID-19 with a positive ROI.
We’ll have frank discussions on what an ABM program can and can’t do. We’ll insert realism into the equation without a shiny tech stack or other objects running up the bill. This session is packed with tips to set-up and accomplish the desired ABM goals while staying on a tight budget.
Key topics covered in the workshop will be:
Key elements of account-based marketing
Recent ABM developments making a buzz during the age of COVID-19
Levels of ABM maturity (so attendees can see where they rank)
ABM goal setting
Revenue-based funnel modeling for target accounts
Target account selection strategies
Prospect data strategies
Ideal Customer Profile (ICP) tactical checklist
Intent data cost/benefit to consider
Go-to-market and pipeline building methods (campaign examples)
Key Account building tactics to consider
Lead generation approaches during COVID-19 times
What works/what doesn’t
Tips to improve your ABM funnel numbers
Budget ramifications and tradeoffs
Lead/sales funnel conversion rates, what you can expect
ABM process and automation tools
What to automate and what not to (you’ll be surprised)
When to automate
Vendor neutral landscape options
Cost and ROI considerations
Common mistakes to avoid
ABM framework and planning—checklist to use in creating a sound plan
This workshop is created for professionals at all levels in these roles:
Sales pipeline planners
Sales and/or marketing operations
Sales and marketing management
Demand generation and campaign planners
Market strategy planners
Account/Lead development managers
Business development managers
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Tom was terrific, left the workshop with the tools and resources to advance my ABM program!
Michelle JohnsonDigital Marketing Manager, Sphere
Loved the practical application information vs most webinars that give you topline methodologies and you’re still left scrambling on what to do next.
Kristen TaggertVP, Channel Marketing, BrunnerWorks
I thought the workshop was thought through and executed well. They made sure they were covering all the information you need to know, not skipping over topics or leaving them out altogether.
Emily CondreyMarketing Communications Professional, Reynolds and Reynolds
There is a dearth of information out there on how to effectively implement ABM when you’re a smaller company. This course shares what really matters, so you aren’t blinded by the shiny objects.
Tim LeakeSVP / Chief Marketing & Innovation Officer at RPA Advertising
The workshop goes straight to the point really focusing on the pain points we live on a daily basis and on how to overcome those.
Ticiana NevesMarketing Manager, Xerox
For the price, this was a high value workshop — it gave more than just a sales pitch for the presenter and his company, and provided me with an actionable plan that I could use today with my organization! Would definitely recommend at this price point!
Catie ClemensMarketing Programs Manager, VUV Analytics, Inc.
This was extremely informative. I’m constantly being asked about metrics needed to set expectations for our ABM program, so I can’t wait to implement the KPIs and the sales funnel bench marking recommendations.
Ashley Moore DeitschVP of Marketing, MedEvolve
This was a helpful workshop for small to mid-sized companies to clear away the noise about technology needed to support ABM and focus on the process.
Cindy MielkeVice President, Marketing and Sales Operations--GiftCertificates.com
This is a great workshop for both sales and marketing roles. It was very helpful to keep organized.
Madison AdlerMarketing Coordinator, Sequence, Inc.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
Alicia GaravagliaHead of Marketing
The Direct Marketing Association know how to curate content and classes that provide real world examples you can bring back to the office and get started on new projects right after the class!
Cidney ScalpelliDigital Marketing Specialist, Magid Glove and Safety
It was a very detailed, thought out presentation.
Marjorie Lassen-HochSenior, Director Marketing, Comcast Business
Engaging and lot’s of useful content. Thanks to the DMAnc team!
Hannah BonneauMarketing Analyst, March Networks
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg00Andrewhttps://dmanc.org/wp-content/uploads/2018/01/logo-1.jpgAndrew2021-06-09 10:07:442022-08-29 17:40:23Account Based Marketing (ABM) for Small and Mid-Size Firms during COVID-19 & Best Practices for 2022