Thursday, June 9, 2022
DMAnc Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)
DMAnc Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
This workshop takes an updated view of ABM during the COVID-19 age and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic go-to-market and pipeline building program during COVID-19 with a positive ROI.
We’ll have frank discussions on what an ABM program can and can’t do. We’ll insert realism into the equation without a shiny tech stack or other objects running up the bill. This session is packed with tips to set-up and accomplish the desired ABM goals while staying on a tight budget.
Key topics covered in the workshop will be:
- Key elements of account-based marketing
- Recent ABM developments making a buzz during the age of COVID-19
- Levels of ABM maturity (so attendees can see where they rank)
- ABM goal setting
- Revenue-based funnel modeling for target accounts
- Target account selection strategies
- Prospect data strategies
- Ideal Customer Profile (ICP) tactical checklist
- Data sources
- Intent data cost/benefit to consider
- Go-to-market and pipeline building methods (campaign examples)
- Key Account building tactics to consider
- Lead generation approaches during COVID-19 times
- What works/what doesn’t
- Tips to improve your ABM funnel numbers
- Budget ramifications and tradeoffs
- Lead/sales funnel conversion rates, what you can expect
- ABM process and automation tools
- What to automate and what not to (you’ll be surprised)
- When to automate
- Vendor neutral landscape options
- Cost and ROI considerations
- Common mistakes to avoid
- ABM framework and planning—checklist to use in creating a sound plan
This workshop is created for professionals at all levels in these roles:
- Sales pipeline planners
- Sales and/or marketing operations
- Sales and marketing management
- Demand generation and campaign planners
- Market strategy planners
- Account/Lead development managers
- Business development managers
- Channel managers
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Instructor: Tom Judge
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Tom’s ABM presentation was excellent, thorough and to the point. Lots of good pointers and good resources to have to review at a later date. Good job!
Tom was terrific, left the workshop with the tools and resources to advance my ABM program!
Loved the practical application information vs most webinars that give you topline methodologies and you’re still left scrambling on what to do next.
I thought the workshop was thought through and executed well. They made sure they were covering all the information you need to know, not skipping over topics or leaving them out altogether.
There is a dearth of information out there on how to effectively implement ABM when you’re a smaller company. This course shares what really matters, so you aren’t blinded by the shiny objects.
The workshop goes straight to the point really focusing on the pain points we live on a daily basis and on how to overcome those.
For the price, this was a high value workshop — it gave more than just a sales pitch for the presenter and his company, and provided me with an actionable plan that I could use today with my organization! Would definitely recommend at this price point!
This was extremely informative. I’m constantly being asked about metrics needed to set expectations for our ABM program, so I can’t wait to implement the KPIs and the sales funnel bench marking recommendations.
This was a helpful workshop for small to mid-sized companies to clear away the noise about technology needed to support ABM and focus on the process.
This is a great workshop for both sales and marketing roles. It was very helpful to keep organized.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
A workshop recording or pdf are (in my opinion) part of what really completes a workshop or any online meeting/webinar, and this workshop has both; so I am very pleased.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Provided a great start to the presentation that was though out and beneficial.
Important updates and discussion on critical B2B lead generating efforts.
Very valuable info that can apply across verticles.
Just a bunch of great insights & tips.
Incredible presentation! Engaging and insightful until the very end!
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
The Direct Marketing Association know how to curate content and classes that provide real world examples you can bring back to the office and get started on new projects right after the class!
It was a very detailed, thought out presentation.
Engaging and lot’s of useful content. Thanks to the DMAnc team!
