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Gain New AI Skills for Your Marketing Career

Certified AI Digital Marketer.

The Direct Marketing Association of Northern California announces a new Certified AI Digital Marketer (CAIDM) Program. Now is the time to master marketing AI skills to improve your job satisfaction or get a better job by taking advantage of the many AI for digital marketing courses available through the Direct Marketing Association of Northern California. Then, become a Certified AI Digital Marketer (CAIDM) to set your skills apart in the marketplace.

The demand for AI skills permeates every aspect of marketing, from content creation, SEO, Google Ads, and social media to analytics. Increasingly, new job descriptions require applicants to work with AI.

According to Hubspot*, 90% of marketers say AI and automation help them spend less time on manual tasks, more time on the parts of their job they enjoy most (80%), and more time on the creative aspects of their role (79%). Gaining AI skills and an AI certification with just a few courses can reduce job stress and improve your job prospects.

How to become a Certified AI Digital Marketer (CAIDM):

The Certified AI Digital Marketer program is structured very simply. All you need to do is take any 8 AI course modules from the AI courses available within 2 years, and you will be granted the certification. We keep track of the course modules you’re taking, and we’ll grant you the Certified AI Digital Marketer certificate and digital badge when you’ve completed them.

You decide which courses you want to take. You can take them live online or order prerecorded classes, or take a hybrid of both. Customize a certificate that works for you. We keep track of the courses you take, and we will grant you the certificate when we see that you have completed 8 course modules. Another huge bonus is that you can also apply to any of the AI social media classes to become a Certified Digital Marketer (CDM) and get a dual certificate.

If you’ve already taken some of the classes listed on our AI course list before we announced this certification program, the good news is that those classes will qualify for this certification.

What You Will Receive:

When you’ve completed your certificate, you’ll receive a digital badge you can use on LinkedIn, your resume, or anywhere you’d like to show it off. Plus, a digital and frame-able printed certificate to post on LinkedIn and hang on your office wall.

Certified Digital Marketer badge Certified Digital Marketer certificate for wall mount

Obtaining an AI marketing certification can significantly enhance the effectiveness of campaigns and improve ROI by equipping professionals like yourself with advanced skills and knowledge of the latest industry trends and tools. Certified AI marketers are better prepared to analyze data, understand consumer behavior, and implement strategic plans that resonate with target audiences. This expertise leads to more efficient resource allocation, optimized marketing strategies, and, ultimately, higher returns on investment. Learn more about becoming a Certifed AI Digital Marketer here or Contact Us if you have more detailed questions.

* Hubspot 2023 AI Trends for Marketers report

Module 1: AI Tools for Writing Blog Articles, Web Content, Emails, and Product Descriptions.

Special Pricing: regularly ~~$600~~ now 25% off—$450. Enroll here (Pre-recorded).

Description:

The first session covers the AI tools and how to use them for creating or editing text to save time and enhance creative flow. The focus is on the use of AI for digital marketing for writing blog articles, web content, emails, product descriptions, ebook outlines, press releases, and competitor reviews. We’ll include a comparison and how to use tools such as ChatGPT, ChatGPT Pro, Microsoft Chat and Google Bard, Anthropic Claude, and other tools, and an overview of the upcoming AI tools in Microsoft Copilot.

Module 2: AI Tools for Social Media, Digital Ads, and Images.

Special Pricing: regularly ~~$600~~ now 25% off—$450. Enroll here (Pre-recorded).

Description:

The second session continues with ways to use AI for social media, digital ads, and images to save time, increase your content library and enable faster testing. Plus, how to use AI in unique ways for creative brainstorming and organizing customer reviews, and sentiment. Plus, how to improve your LinkedIn page for your company and yourself.

Andreas Ramos

Andreas Ramos has been using AI tools for his work as CMO of a startup. He is also among the first professors in the world to teach university courses in the use of AI tools for digital marketing.

Andreas also manages a Twitter List of 30+ key people in AI for marketing, including OpenAI, Microsoft, Google, Nvidia, Meta, and professors in marketing at Wharton, NYU, Stanford, and other universities.

He has 25+ years of professional experience in digital marketing for startups, companies, and global enterprises. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the director of the digital agency at Acxiom. He is the author of 22+ books on SEO and digital marketing, including one of the first books on how to build HTML websites. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on from one of the leading experts in digital marketing in Silicon Valley.

Publications

Mastering LinkedIn for Professional Lead Generation (2019). Over 15,000 people have read the LinkedIn book. It shows B2B bizdev how to use LinkedIn Sales Navigator to find leads and build connections. Sales Navigator is a powerful tool with advanced filters that let you search millions of members to find the right ones for your business. You then use Sales Nav to learn about your leads, watch their activity, contact them, and develop business connections with them. Available at Amazon.

Google Analytics 4.0: Install, Configure, Use GA4 (July 2021). Google Analytics has been updated from Google Analytics 3.0 (GA3) to Google Analytics 4.0 (GA4). It’s not an upgrade or update. Google Analytics 4.0 is substantially different in how it works and how you use it. Available on Amazon.

Ad Fraud (September 2020). How to change the settings in Google Ads so you don’t lose money. Available at Amazon.

LinkedIn Profile Optimization (November 2019). Just as Google has an algorithm to rank pages and show the best ones at the top, LinkedIn also has an algorithm to rank profiles and show the best ones at the top. This eBook shows you how to improve your LinkedIn profile so you show up. If there’s SEO (search engine optimization) for Google, then there’s LPO (LinkedIn Profile optimization) for LinkedIn. Available at Amazon.

Startup. (January 2017). #1 Amazon Best Seller in two categories. How to build a Silicon Valley startup. Interviews with twenty-six founders, angels, and VCs. Available at Amazon.

Technical editor of Search Engine Marketing, Inc. by Mike Moran and Bill Hunt (IBM Press, 3^rd edition, December 2014), the authoritative book on enterprise SEO for global companies.

The ASO Book (October 2014). App Store Optimization (ASO). Available at Amazon.

#TwitterBook (September, 2014). #1 Amazon Best Seller in three categories. How to use Twitter. ISBN 978-0-9893600-4-3 USA. Available at Amazon.

How to Write a Book! (August 2014). #1 Amazon Best Seller in two categories. How to write books to improve your career. Step-by-step, hands-on process for researching, outlining, drafts, and copyediting to produce ebooks and printed books. Interviews with ten authors and two publishers. Available at Amazon.

SEO eBook (March, 2014). A 53-page ebook on the changes at Google, Baidu, Yandex, and Bing and how this affects the future of SEO. Based on interviews with senior engineers at Baidu, Yandex, and Google.

The Big Book of Content Marketing (May 2013). Strategy and tactics for content marketing with SEO, PPC, and social media. How to set goals and tracking to determine KPIs, including CPL, and CPA. The book is an Amazon Best Seller and reached the #2 position for web marketing books. Praise from Act-On Software, The Experts Bench, Stanford Graduate School of Business, YouSendIt, Citrix, and Polycom. ISBN 978-0-9893600-0-5 USA. Amazon Best Seller. Published in the US and Paris.

Search Engine Marketing. How to use analytics to manage multichannel marketing (SEO, PPC, social networks, email, radio, TV, mobile, and other channels). McGraw-Hill, 2009. At Amazon, Barnes & Noble, and other bookstores. Published in US and Taiwan by McGraw-Hill. The China edition was published by Tsinghua University Press, Beijing, 2010. The Taiwan edition was published by McGraw-Hill Taiwan, 2009. Available at Amazon.

Search Marketing Professional. Created a 3-day course with certification by the Silicon Valley American Marketing Association (SV-AMA). Course covers business strategy, demand generation, digital marketing, e-commerce, search marketing, search engine optimization, and web analytics. The courseware is used at Tsinghua University in Beijing and Rider University in New Jersey.

Insider SEO & PPC. How to use search engines to get qualified leads, prospects, and customers by building and managing SEO and PPC campaigns. Interviews with Google, Microsoft, Clicktracks Web Analytics, and others. Second edition. Jain Publishing, 2006.

Insider’s Guide to SEO. Book on SEO. This was the first edition. After a year, we updated it as a second edition (see the book above). Jain Publishing, 2004.

Hands-On Web Design. This came out in early 1996. By 1998, there were hundreds of books on HTML but this was one of the first books about HTML web development. Jain Publishing. 1996.

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The Direct Marketing Association of Northern California Announces a New Certified AI Digital Marketer (CAIDM) Program

Gain New AI Skills for Your Marketing Career

Online Workshops

Leveraging ChatGPT and AI for Digital Marketing Success, a 2-module Masterclass

Why Take this Course?

Module 1: AI Tools for Writing Blog Articles, Web Content, Emails, and Product Descriptions.

Module 2: AI Tools for Social Media, Digital Ads, and Images.

Andreas Ramos

Publications

Posts

Gain New AI Skills for Your Marketing Career

Online Workshops

Why Take this Course?

Module 1: AI Tools for Writing Blog Articles, Web Content, Emails, and Product Descriptions.

Module 2: AI Tools for Social Media, Digital Ads, and Images.

Andreas Ramos

Publications

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