DMAnc.org Online Certification Workshops
Fall Discount: 25% Off
Free Updates for 1 Year
Special Pricing: regularly $300 now 25% off—$225. Enroll here (Pre-recorded).
Why Take this Course?
In this class, you’ll learn everything you need to get started using Looker Studio (formerly Google Data Studio) to help turn your data into interactive reports.
One of the biggest challenges, in today’s data-driven world, is trying to make sense of it all to gain valuable insights and measure marketing KPIs to make smarter decisions.
Are you looking for a way to effectively measure the impact your various marketing efforts are having on your web traffic? Or, perhaps, to gauge how your paid search spend is affecting your bottom line? With all this valuable data contained in different reports and tools, it can sometimes be hard to see your marketing KPIs in one place.
Looker Studio, Google’s free-to-use Business Intelligence tool, enables you to bring all your data together into one place (marketing, social, paid search, sales, etc.). Then analyze and visualize it in automated, interactive dashboards. Allowing you to get a clear picture of all your marketing activities.
This masterclass will introduce you to key concepts that will help you harness the power of your data sources, wherever they may be. And, by the end, you will have the confidence to build the dashboards you need to start turning data into dollars.
The instructor will do a live demonstration of the tool and build sample reports live in the class so you will have a solid foundation on how to approach this on your own in the future.
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
Pre-recorded.
Key Takeaways:
During the workshop, you will learn how to:
- Prepare and connect to different data sources (both online and on-premises).
- Build data queries and manipulate their results.
- Create interactive data visualizations that professionally present your data.
- Create new custom fields using formulas to dig deeper into your data.
- Build automated, interactive dashboards and reports that communicate your data effectively.
How to Convince Your Boss Why You Should Take this Workshop:
Probably one of the most unique and helpful features of Looker Studio comes from its ability to draw from over 20 different Google-provided data sources plus hundreds of third-party ones, which you can consolidate in your reports. Meaning you can pull and pool data from different platforms. A few examples include Google Analytics, Google Ads, YouTube, Google Search Console, and more. This feature makes Looker Studio a one-stop shop for your reporting needs and ensures your reports look incredibly professional. Don’t miss the chance to help your employees “WOW” your company’s decision-makers with more visually attractive and useful reports, plus demonstrate the value of digital marketing.
The Presentations:
- The workshop is hands-on and practical.
- In addition, the workshop is live so you can ask your questions.
- Can’t attend the live workshop? No problem! This workshop will be recorded, and you’ll receive the recording within 24 hours of the class date.
- If you have questions, you’re welcome to email the instructor.
- Video of the presentation with slides and audio.
- PDF of the PowerPoint slides.
- You can listen to the complete presentation with audio as often as you like.
Download Material:
Additional materials:
In addition to the class slides, you will also get access to:
- The demo dataset used during the class for you to practice what you have learned. – SampleSuperstore_data2023
- A free ebook, 7 Top Tips for Better Dashboard Design, to help you better communicate your data. – 7 Top Tips Dashboard Design.pdf
Who is the course for?
This class is for anyone, especially marketing management (marketing managers, digital marketing managers, data analysts, e-commerce managers), who has ever wanted to go beyond Excel and find a simpler and more intuitive way of managing, analyzing, and presenting data.
If your job involves working with data from multiple sources (especially in the Google ecosystem) and you’d like to be able to bring them all together in one place, Google Looker (Data Studio) is the perfect tool for you.
You don’t need to have any experience working with data analysis tools, even Excel, to gain huge value from this class. You will learn everything you need to be up and running in next to no time.
The Presenter:
Adam Finer
Founder
LearnBI
Adam Finer is a Business Intelligence professional with over 25 years experience of working with data and teaching beginners how to analyze and present their data using various tools.
Starting off in Market Research, he has now been working in BI for over 10 years.
His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on projects for some of the world’s biggest brands.
He is also an accomplished teacher having built in-house training programs around data analysis tools for companies of all sizes.
He now runs a BI Consultancy while also building a sizable YouTube following and educational website, LearnBI.online.
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