Date: Wednesday, March 10, 2021
DMAnc Live Online Certification Workshop
(10:00 am – 12:00 pm PST)
DMAnc Live Online Certification Workshop
(10:00 am – 12:00 pm PST)
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Email marketing requires immense effort to make it work effectively these days. Small (or large) creative and strategic missteps can cost you dearly in your response rate. You need to have all of your bases covered in terms of creative, list and engagement strategies.
This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll cover offer strategies, writing winning subject lines, which day of the week to send and frequency, and how to design emails for mobile using responsive design. The class lays out a complete strategy on how to build your engagement score by implementing onboarding and engagement playbooks. We’ll also discuss strategies to improve your deliverability and how to avoid spam filters.
What you’ll learn:
- Optimizing for mobile and responsive design
- Optimizing the email for pre-view pane and blocked images
- Writing better email copy
- Creating the best subject lines
- Determining the right day of the week/time of day for sending
- Creating the best offers
- Strategies for maintaining your lists
- Building your onboarding playbook
- Building your engagement playbook
- Avoiding spam filters
- Live Q&A
Who this course is for:
Anyone responsible for email marketing who feels they are not getting the response rate they need and want to make sure they’re covering all of the bases. This includes:
VP/Dir/Mgr of Marketing
VP/Dir/Mgr of Demand Generation
VP/Dir/Mgr of Online Marketing
VP/Dir/Mgr of Field Marketing/Sales Support
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Instructor: Laurie Beasley
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
I think we will really be able to use many of the tips in the Improving Email Marketing Response Rates course to make quick and easy improvements in our email performance.
Today’s workshop provided great information and was a nice reminder that evolving technology is constantly impacting email marketing best practices.
I highly recommend this workshop for the digital marketer who is busy and needs concise, relevant information to improve their marketing game.
This course was very helpful if you’ve got the basics of email marketing down and are looking to take things to the next level. I walked away with a to do list around creative, copy and the technical aspects of email marketing that I’m excited to put into place.
I enjoyed the workshop. It made me really thing about how effective our emails are and what we can do to improve them for better response rates. Excited to apply what I learned on our next email campaign.
The course in email marketing response rates was very beneficial. The instructor was knowledgeable and provided good insights.
We are a small business and email marketing is a critical part of our CX and growth strategies. This was a great WebEx providing best practices and a common sense approach to reach your target audience. I can’t wait to see our CTO and CTR rates soar!
DMAnc’s workshops are jam-packed with ideas, strategies, and templates. They allow me to stay up-to-date with current trends and best practices including relevant use cases that illustrate what to do and what not to do. I always leave a workshop with a list of ideas I’m excited to try. I would definitely recommend DMAnc’s online workshops to my friends and colleagues in marketing.
| Today’s webinar lesson was as succinct as your email campaigns should be. Sweet and to the point. Thank you, good job. |
Timely, informative webinar.
Fabulous variation of email marketing content that can be adaptable for any scale of business or marketer.
Great actionable content!
Excellent depth and breadth. A fine introduction to the topic for a newbie like me.
This was very insightful. Loved the tips and tricks with regards to best practices.
This was a huge help in all areas.
It was nice to see examples in context.
The Email Marketing Webinar was relevant, and I will use what I learned immediately.
Loved the examples. This helps with applying what was discussed today with what I’ll be working on.
Very good visual examples.
Fast-paced presentation delivered a wealth of relevant useful information.
Show off to your boss that you know more about emails than them. Toss around current stats and trends and sound like an expert.
