Take Your Campaigns to the Next Level with Winning Strategies & the Latest Techniques
The Direct Marketing Association of Northern California announces two new courses: Facebook & Instagram (Meta) Advertising Fundamentals and Advanced Facebook & Instagram (Meta) Advertising Masterclass.
The Facebook and Instagram (Meta) Fundamentals course is the best and most useful introduction offered anywhere if you’re new to advertising on Facebook and Instagram. If you’ve experimented with Meta advertising in the past but felt you never got past the basics, this one-module course will instantly ramp up your confidence and skill level.
Facebook and Instagram (Meta) Fundamentals replaces hours of muddling through on your own with clear, step-by-step guidance. Social media ad strategist and Meta Certified Trainer Kineta Kelsall will take you from the beginning—navigating the Ads Manager interface—through setting up ad campaigns, budgeting, scheduling, targeting audiences, understanding ad formats, and launching your campaign. A recorded class is available if you can’t attend the live presentation, but we encourage you to attend live if you can so you can ask questions.
As with all DMAnc courses, upon completion, you’ll get links to both the recorded video and the slide deck, so you can re-watch and review them anytime.
Once you’ve had some experience advertising on Facebook and Instagram, you’re ready to take advantage of the advanced tools available on the Meta platform to elevate your campaigns far beyond what you’re doing now. In the two-module Advanced Facebook & Instagram (Meta) Advertising Masterclass, you’ll learn to create campaigns more precisely targeting audiences and measuring results, more sophisticated creative strategy and optimization, and better insights to inform your decision-making. When you’re finished, you’ll understand the tools and techniques you need to refine your campaigns, scale campaigns effectively, and continually amplify your results. In Module 1, you’ll get an update on changes to the platform and advanced strategies for planning and setting up campaigns. In Module 2, we’ll take a deep, detailed, and exciting dive into creative strategy, measurement, and optimizations that can take your campaigns to another level of success.
This course is led by an experienced practitioner who not only advises and manages campaigns for a diverse range of clients but also excels in training professionals like you. You’ll gain access to a robust set of tools and best practices derived from extensive testing, Meta’s recommendations, and insights from top industry thought leaders. The content is packed with valuable information to keep you ahead of the curve and is continuously updated to reflect the latest platform changes. This training will equip you with the most current strategies and techniques to drive campaign success.
Register now for Facebook & Instagram (Meta) Advertising Fundamentals and Advanced Facebook & Instagram (Meta) Advertising Masterclass or Contact us for more information.
