Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here (prerecorded online).
This popular masterclass will be offered again live in Winter/Spring 2025. Open enrollment will begin on December 1, 2024.
As TikTok’s seemingly infinite market reach continues to grow, so does the thirst for more and more content—so much so that social teams often struggle to keep up with demand. Although you would think a bigger budget would help, it doesn’t always guarantee results.
TikTok changed the perspective away from the highly polished and curated content towards ‘reality’. Why is it that a post will often perform better if filmed over lunch in the kitchen, rather than in a well-lit professional studio? Furthermore, if this snappy short-form media lends itself to the feel of ‘personality’, an environment easier for influencers to thrive, where is the room for a brand? In this two-part masterclass, we will look at the need to imitate that personal feeling while also delivering real-world value to the viewer that is worth subscribing to.
This course is brought to you by Joshua Morris, a content strategist and influencer who amassed a following of over 2 million followers with a great bulk of that growth happening while working on brands. He will take you through fundamental questions, such as video length and how many posts per week, to bigger concepts, like when your brand should be front and center and when it should lurk in the background. Sometimes, there is an art to hiding advertising in believable organic content, but equally, if the video is engaging, a viewer will choose to watch an obvious Ad if it feels open, sincere, and asks for very little.
If your TikTok already has 100k subscribers or if it’s still a door you’re afraid to open wide, let’s inject some excitement into your social marketing strategy and prepare your business to stand strong in this somewhat playful world.
Description:
Yesterday if you weren’t the top search on Google you probably weren’t even a company – today your brand needs a blue tick and a well-presented page to earn consumers’ attention and trust. We will look at carefully sculpting the legitimacy of your profile page (the important place where viewers make that final decision whether to follow or not) and take a peek at how big brands adapt specifically for this market. In this medium we cannot simply use a photo or clips from an old advert, instead, it is essential to learn how to organically and consistently post. First, we understand what value our audience appreciates and then we can dissect the styles of content that will fill that need.
Key Takeaways
Key takeaways:
Special Pricing: Regularly $900 is now $450. Enroll here.
Description:
Here we will step slightly away from content creation leaning towards strategy. We will consider the importance of understanding our own analytics and how they can help us produce better and better content and fundamentally what is and isn’t worth repeating.
Although organic content is at the core of your short-form strategy—can TikTok offer more than just exposure? Although sales will inevitably come from a viral post of a product or service, pushing a different approach might be better suited. In this module, we will take a look into the huge potential of paid ads on TikTok and especially that of influencers and their targeted audience.
Key Takeaways
Key Takeaways:
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The Presentations:
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Who is the course for?
The Presenter:
Joshua Morris is an instructor for the TikTok masterclass for the Direct Marketing Association of Northern California. Joshua is a brand-focused social media strategist specializing in short-form content, most notably on TikTok and Instagram. His classes focus on organically generating content in-house.
The information was incredibly informative, engaging and actionable. I was attending this training as we embark on deeper engagement in short form video/digital and it provided so much food for thought paired with completely useful information to use if/when we start using TikTok.
Extremely informative and helpful for our small social team to learn more about TikTok marketing.
The TikTok workshop was great. Coming from a strategist who mastered Instagram, it was great to learn what works on another platform! This took a deep dive into the details of what you need to incorporate to be successful on TikTok!
There was a lot of information, and it covered valuable tips and guidance to build the right content and strategy. Very important and helpful to get a recording of the class to go back and rewatch it.
This popular masterclass will be offered again live in Winter/Spring 2025. Open enrollment will begin on December 1, 2024.