Special Fall Pricing: Regularly $450 is now 50% off—$225. Enroll here.
Account Based Marketing (ABM) has hit the maturity stage in SMB firms. Surveys show that 71% of SMBs have a basic version of ABM in place, and another 13% plan to act. Now, marketers at SMBs are trying to fix or improve their programs to gain the CEO and Board’s approval and to keep funding. The unfortunate reality is that many firms are not achieving their ABM sales pipeline goals and are over budget, while only a minority are achieving great ROI. Now, senior management is signaling concern and seeking better results and proof.
From our perspective, ABM can be refined to deliver positive ROI in most small/medium firms. This workshop views ABM through the eyes of small and mid-size companies, which must contribute to the sales pipeline and prove ROI on a limited budget. We’ll assess ABM processes and what SMB marketers are doing right and wrong. We’ll introduce a metrics-based approach to evaluate ABM tactics and costs in light of payback timelines, the way CEOs and investors do. We’ll also discuss where to use Generative AI, lead quality, the most common failure points, and course corrections to boost ABM performance.
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and supplementary materials within a day of completion after we’ve had time to edit the recording.)
Join us on June 27th as we focus this workshop on the core marketing elements necessary to plan and execute a new or revised ABM program in the SMB world on a budget. We will present ways to make your program a high performer.
We’ll cover the rapidly changing ABM landscape and what’s needed to optimize each stage in the funnel.
Key topics covered in the workshop:
This session is packed with tips to accomplish your ABM goals while staying on a tight budget.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
Account based marketing (ABM) in small and mid-sized firms can fuel corporate growth by maximizing revenues in target accounts. However, many firms are not sure how their programs stack up to the industry. That knowledge gap can hurt a company if the C-Suite does not see a good ROI or positive metrics.
The Presentations:
Download Material:
Who is the course for?
This workshop is for professionals at the following levels:
The Presenter:
President/CEO
Direct Marketing Partners (DMP)
DMP is a global demand generation and sales pipeline development company helping B2B firms diagnose, fix and accelerate their lead-to-sales funnels.
Tom heads up the strategy and consulting unit and has optimized the sales funnels for over 200 firms. He has taught workshops and presented at DMA conferences and other industry events addressing a variety of lead-to-sales funnel challenges. He has been recognized as an industry leader on the subject by the Sales Lead Management Association.
This course is great for both beginners and advanced ABM marketers. Tom clearly knows his stuff, is passionate about ABM, and I especially appreciated all of the insights into potential pitfalls and how you can set up your ABM program for success.
Helpful information that let us know if our ABM efforts so far were on track! Good advice for working across sales and marketing pipelines to better the business overall.
Tom was terrific, left the workshop with the tools and resources to advance my ABM program!
Loved the practical application information vs most webinars that give you topline methodologies and you’re still left scrambling on what to do next.
Tom’s ABM presentation was excellent, thorough and to the point. Lots of good pointers and good resources to have to review at a later date. Good job!
ABM for Small & Mid-Size Firms Masterclass: Steps to Achieve High-Performance ABM, 1 module course.
Thursday, Oct 17, 2024
from 9:00 a.m. to 11:00 a.m. PDT.