How to Convince Your Boss Why You Should Take this Class:
Account based marketing (ABM) in small and mid-sized firms can fuel corporate growth by maximizing revenues in target accounts. However, many firms are not sure how their programs stack up to the industry. That knowledge gap can hurt a company if the C-Suite does not see a good ROI or positive metrics.
Who is the course for?
This workshop is for professionals at the following levels:
Direct Marketing Partners (DMP)
DMP is a global demand generation and sales pipeline development company helping B2B firms diagnose, fix and accelerate their lead-to-sales funnels.
Tom heads up the strategy and consulting unit and has optimized the sales funnels for over 200 firms. He has taught workshops and presented at DMA conferences and other industry events addressing a variety of lead-to-sales funnel challenges. He has been recognized as an industry leader on the subject by the Sales Lead Management Association.