Special Fall Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.
This -four-module Email Marketing Masterclass series covers the four essential areas of email marketing management: copy and design, deliverability, data and personalization, and optimizing content and offers through the customer journey. All of the workshops in this series provide strategies, examples, and checklists you can implement immediately in your company, no matter what email-sending platform (ESP) you are using. The series is led best-selling author and email expert Kate Barrett.
You can take these courses à la carte, individually, or as a four-part Email Marketing Masterclass series bundle for a significant discount.
The four-module bundle discount is normally 35% off. But for fall of 2024, all of our courses are 50% off. That means that if you register for all four modules, you’ll save an astonishing 67.5% off of what each of these popular modules would cost separately.
Special Pricing, Module 1 Only: Regularly $500 is now 50% off—$250. Enroll here.
Special Series Pricing: All four Email Marketing Masterclass workshop modules $1,300 are now 50% off—$650. Enroll here.
Email marketing is the foundation of any good multi-channel marketing strategy.
But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to maximize your current email marketing strategy. In a world of crowded email inboxes and mobile viewers, you’ll have the tools you need to acquire and retain customers more effectively than ever before.
We’ll talk about best practices for both B2B and B2C businesses for email copy, design, and implementation. We’ll cover designing emails for engagement (and different devices) and writing winning subject lines and email copy. You’ll learn when and how often to send emails, gain a useful new understanding of your campaign metrics, and successfully conduct testing that gets results.
Key Takeaways:
Special Pricing, Module 2 Only: regularly $500 now 50% off—$250. Enroll here.
Special Series Pricing: All four Email Marketing Masterclass workshop modules $1,300 are now 50% off—$650. Enroll here.
Planning, creating an email, and pressing the send button is just the start of the journey to the subscriber. What happens next, and how you can help give your emails the best chance of reaching your prospect’s inbox, require consideration across multiple areas of your implementation and strategy.
If you’re seeing diminishing results at a specific email provider or overall or simply want to know how to maintain high delivery, this class is for you.
In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices, spam content, and how engagement impacts your top-line results. We’ll also dive into specific strategies to monitor your campaigns on an ongoing basis and fix problems as they arise, including optimizing your email blasts for Hotmail and Gmail specifically.
This module is weighted towards B2C deliverability challenges. However, many of the elements are very similar in B2B, and the knowledge gained can be used across both markets.
Key Takeaways:
Special Pricing, Module 3 Only: Regularly $500 is now 50% off—$250. Enroll here.
Special Series Pricing: All four Email Marketing Masterclass workshop modules $1,300 are now 50% off—$650. Enroll here.
A good email marketing strategy is made up of many different types of email for both B2B and B2C businesses—the more targeted and personalized those campaigns are, the better the results you’ll see.
But, in order to achieve this, you have to understand—and fall in love with—your data, the foundation of all high-performing email strategies.
Once you understand what data you have available in your business and what you’d love to have in the future (as well as how to get it!), you can start to understand all the opportunities it opens up. You can schedule emails at times that are relevant to your subscribers (based on their behavior, for example). You can personalize your content to suggest products, content or services that are right for that individual subscriber, at the right time.
In this class, we’ll explore all the different types of data you already have available to you. We’ll help you see what’s missing and show you how you can add it in the future. We’ll also look at:
Regardless of which email platform (ESP) or vendor you currently use (or may decide to move to), this class offers system-agnostic training. The concepts you learn will help guide your strategy and help you to make platform decisions that will better personalize and automate your campaigns.
Key Takeaways:
Special Pricing, Module 4 Only: Regularly $500, now 50% off—$250. Enroll here.
Special Series Pricing: All four Email Marketing Masterclass workshop modules $1,300 are now 50% off—$650. Enroll here.
The nirvana of any good email marketing strategy is to be able to send the right message to the right person at the right time.
By identifying who your customers and prospects are, and by establishing data points that identify where they are with you on their individual journey, you can create a series of automated campaigns to send to your audience and deliver exactly that.
But if you don’t know where to start when it comes to adding to your automated campaign strategy, and if you don’t understand what your customers need as they progress on their journey with you, this workshop will answer those questions. And what you learn will inspire you to maximize your campaign potential.
In this workshop, we’ll talk about the five stages of the customer journey and how they should influence your email marketing communications. We’ll also look at how you can use your data to identify customers and prospects at each of these stages, how to work out what content to send and when for maximum impact, and how to consider the human side of your messages.
During the class we’ll also show you how to map your customers’ emotional journey and use that knowledge to create more impactful, engaging emails that get results; for both B2B and B2C businesses.
Regardless of which email platform (ESP) or vendor you currently use (or may decide to move), this class offers system-agnostic learning of concepts you should consider within your strategy and platform considerations to better personalize and automate your campaigns.
This course is a practical session giving you the techniques and ideas to build out your own customer journeys, identify exactly what your audience needs, and determine when and through which marketing channel this is best delivered. You’ll also get lots of examples of different types of campaigns throughout to inspire your content and creative strategy.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
According to eConsultancy*, 87% of surveyed senior executives agreed that the events of 2020 and 2021 have rewired customers to be digital-first. But customers don’t just expect rich digital experiences. To make a lasting impression, businesses need to provide personalized content that creates a unified journey across channels. Email marketing is at the forefront of delivering on customer’s expectations of personalized communications that deliver on their expectations, with the right content and offers at the right time. This email masterclass series prepares marketers to think through how to turn your email marketing program into a customer-centric, high-performing multi-touch digital experience.
*Digital Trends 2022 Experience Index Adobe and eConsultancy
The Presentations:
Download Material:
Who is the course for?
Anyone who manages the email marketing and marketing automation strategy for their company, including:
The Presenter:
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 16 years’ experience, Kate’s expertise and passion has helped a large range of companies (including Ann Summers, Ordinance Survey, Nissan, Marks & Spencer, Argos and Ted Baker among many others) develop comprehensive strategies, implement, manage and optimize campaigns, as well as solve complex email marketing issues.
Kate is also an instructor for CIM.co.uk and DMAnc.org, keynote/speaker at events, and author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ (e-focusmarketing.com/book/)
Website: e-focusmarketing.com.
LinkedIn: linkedin.com/in/katebarrettonline.
Publications:
This course was very helpful with understanding the customer journey from start to finish. I learned how we should always be updating our content and adapt throughout.
Very informative class, got into the strategy behind getting your emails through!
Very pleased with today’s workshop! Received a lot of useful information and resources that will help me in my job. Can’t wait for the next one!
Great course for taking email strategy and tactics to the next level.
Fantastic presentation and loads of practical tips! I was engaged the whole time.
A great presentation that covered all the important details about the whole process of email marketing while giving great examples.
Kate did a great job going through each topic in great detail, and I left the presentation with some clear action items on how to improve my email results.
Great presentation, packed with helpful information that can be implemented for quick results! Will definitely recommend it to anyone looking to improve their email marketing with just a short few hours to spare.
Module 1: Improving Email Marketing Results with Better Copy, Design, and Strategy.
Wednesday, Sep 11, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Improving Email Deliverability to get Your Emails in the Inbox.
Wednesday, Sep 18, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 3: Improving Email Engagement with Personalization and Automation.
Wednesday, Sep 25, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 4: Emailing Along the 5 Stages of the Customer Journey—Improving Email Results with the Right Content at Each Stage to Drive Engagement.
Wednesday, Oct 2, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
This is part 1 of a 4-part Email Marketing Masterclass series covering the four essential areas of email marketing management: copy and design, deliverability, data and personalization, and optimizing content and offers through the customer journey. All of the workshops in this series provide strategies, examples, and checklists you can implement immediately in your company, no matter what email-sending platform (ESP) you are using. The series is led by Kate Barrett, the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
You can take these courses à la carte, individually, or as a 4-part Email Marketing Masterclass series bundle for a significant discount.
(Can’t attend a live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit recordings.)
Email marketing is the foundation of any good multi-channel marketing strategy.
But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to maximize your current email marketing strategy. In a world of crowded email inboxes and mobile viewers, you’ll have the tools you need to acquire and retain customers more effectively than ever before.
We’ll talk about best practices for both B2B and B2C businesses for email copy, design, and implementation. We’ll cover designing emails for engagement (and different devices) and writing winning subject lines and email copy. You’ll learn when and how often to sendemails, , gain a useful new understanding of your campaign metrics, and successfully conduct testing that gets results.
Key Takeaways:
How to Convince My Boss Why I Should Take This Course:
According to eConsultancy*, 87% of surveyed senior executives agreed that the events of 2020 and 2021 have rewired customers to be digital-first. But customers don’t just expect rich digital experiences. To make a lasting impression, businesses need to provide personalized content that creates a unified journey across channels. Email marketing is at the forefront of delivering on customer’s expectations of personalized communications that deliver on their expectations, with the right content and offers at the right time. This email series prepares marketers to think through how to turn your email marketing program into a customer-centric, high-performing multi-touch digital experience.
*Digital Trends 2022 Experience Index Adobe and eConsultancy
The Presentation:
Download Material:
Who is this Course For?
Anyone who manages the email marketing and marketing automation strategy for their company, including Email Marketing Managers, Demand Generation Managers, eCommerce Managers, Digital Marketing Managers, and Agency Account Managers who manage the email marketing strategy for their clients.
The Presenter:
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 16 years’ experience, Kate’s expertise and passion has helped a large range of companies (including Ann Summers, Ordinance Survey, Nissan, Marks & Spencer, Argos and Ted Baker among many others) develop comprehensive strategies, implement, manage and optimize campaigns, as well as solve complex email marketing issues.
Kate is also an instructor for CIM.co.uk and DMAnc.org, keynote/speaker at events, and author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ (e-focusmarketing.com/book/)
Website: e-focusmarketing.com.
LinkedIn: linkedin.com/in/katebarrettonline.
Publications:
I have many years digital marketing experience and found the workshop useful. It was a good level in the middle of beginners and advanced.
The DMANC has expertly identified what the marketing community needs: in-depth training with the flexibility of a multi-day format. I can use the certificate of completion at the end to show my organization that I am committed to my ongoing development and improvement of our customer-facing emails.
The session was thought-provoking and provided me with testing ideas to implement immediately.
Kate was a very well-spoken host with a lot of insight and knowledge. She used real world examples of what works and doesn’t work within an email and used statistics to back up those ideas.
The first workshop was extremely informative, and I came out of the session with takeaways that I will implement into future email campaigns. I learned more about placing pre-header text and a CTA at the very beginning of the email, and I am interested to see how this performs for us.
Direct Marketing Association’s webinars are a must-attend for anyone in marketing! Kate is fantastic and keeps you engaged throughout the entire webinar. She offers greater insight and new ways of thinking about email marketing. Awesome job!
This workshop was an excellent mix of technical and practical material that was easily absorbed. Excited to start applying the learning as soon as possible.
The knowledge I gained far exceeded the cost of the workshop. I walked away with a clearer understanding of applying concepts and practices I already know in an effective way around email automation, digital personalization, and omnichannel strategy.
The workshop inspired me to improve my email practices and I can’t wait to implement the suggestions and see what improvements I get.
The workshop moved at a very comfortable pace and had a great balance of concepts and real-life examples that made it easy to grasp the new information. I came away with a list of next steps that I want to tackle as the result of this workshop.
I thought this workshop was really interesting and relative to what I was hoping to learn more about. I appreciate that it covered all aspects of data, how to gather, analyze and use it properly to make the most of it. Plus it covered how personalization is the way to go from now on. Very well done!
Although this session was more technical in nature, the presenter delivered the information so that it was easy to follow and understand.
Great content and very skilled presenters.
Module 1: Improving Email Marketing Results with Better Copy, Design, and Strategy.
Wednesday, Sep 11, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Improving Email Deliverability to get Your Emails in the Inbox.
Wednesday, Sep 18, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 3: Improving Email Engagement with Personalization and Automation.
Wednesday, Sep 25, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 4: Emailing Along the 5 Stages of the Customer Journey—Improving Email Results with the Right Content at Each Stage to Drive Engagement.
Wednesday, Oct 2, 2024
from 9:00 a.m. to 11:00 a.m. PDT.