Understanding and Using the Reporting Tool, You’ll Wish You Had All Along.
Special Winter Pricing: Regularly $900 is now 50% off—$450. Enroll here .
Looker Studio, Google’s free-to-use Business Intelligence tool, helps you manage and visualize marketing data, create interactive reports, and gain valuable insights to continually refine and improve your ad campaigns. And you can do it even when your data is scattered across multiple platforms, including Google Ads, Facebook, and Google Analytics and CRM tools. In this 2-module masterclass, you’ll learn everything you need to know to fully leverage this powerful tool for your marketing strategies.
You’ll learn how to integrate data from multiple platforms, build insightful dashboards, and make informed decisions. You’ll be able to visualize performance by various metrics, including campaigns, conversions, spending, platform and many more criteria. You’ll know how to create reports to help you explain your results and champion your strategies to other stakeholders. You’ll also learn how to set up data pipelines and warehouses that combine your marketing analytics to streamline your marketing analytics efforts.
Instructor Adam Finer, a BI professional with over 25 years of experience in data analytics and training, will do a live deep dive into the Looker Studio and its powerful functions. You’ll come away with the skills to begin using that knowledge immediately in your work.
Module 1: Looker Studio Deep Dive to Data Visualization and Reporting.
In this first module, you’ll get a comprehensive live demonstration of Looker Studio. You’ll learn how to access and transform raw data into actionable insights through clear and impactful data visualizations, and to create custom dashboards for viewing your marketing performance and trends.
In this module, you’ll learn:.
- Fundamental data concepts, to improve your grasp of analytics as a whole.
- How to connect to all your data sources (online and on-premises).
- How to set up the data queries behind data visualizations.
- How to manipulate and enhance your data using Looker Studio’s powerful calculation engine.
- How to build automated, interactive dashboards and reports that communicate your data effectively.
Module 2: Building Data Pipelines and Advanced Reporting.
With marketing data scattered across platforms like Google Ads, Facebook, Google Analytics, and CRM tools, it’s crucial to centralize that information for more streamlined analysis. In the second module, you’ll learn the practical skills to integrate marketing data from various platforms into a cloud data warehouse. You’ll also learn how to create dashboards that fully represent your marketing performance.
In this class, you’ll be guided through the process of building data pipelines, using data hubs, and connecting all your marketing sources to Looker Studio for effective data management.
In this module, you’ll learn:
- How to use data hubs to set up data pipelines that automatically pull data from multiple marketing platforms into a cloud data warehouse.
- Techniques for modeling your data using basic SQL commands.
- The step-by-step process of integrating Looker Studio with your cloud data warehouse.
- How to design advanced dashboards that visualize your aggregated data and provide deeper marketing insights.
- Data visualization best practices and techniques to optimize the impact of your reporting..
By the end of this workshop series, you will be equipped with the tools and knowledge necessary to use Looker Studio effectively and streamline your marketing data process for improved decision-making and business outcomes.
How to Convince Your Boss Why You Should Take this Workshop:
Probably one of the most unique and helpful features of Looker Studio comes from its ability to draw from over 20 different Google-provided data sources plus hundreds of third-party ones, which you can consolidate in your reports. Meaning you can pull and pool data from different platforms. A few examples include Google Analytics, Google Ads, YouTube, Google Search Console, and more. This feature makes Looker Studio a one-stop shop for your reporting needs and ensures your reports look incredibly professional. Don’t miss the chance to help your employees “WOW” your company’s decision-makers with more visually attractive and useful reports, plus demonstrate the value of digital marketing.
The Presentations:
- The workshop is hands-on and practical.
- In addition, the workshop is live so you can ask your questions.
- Can’t attend the live workshop? No problem! This workshop will be recorded, and you’ll receive the recording within 24 hours of the class date.
- If you have questions, you’re welcome to email the instructor.
- Video of the presentation with slides and audio.
- PDF of the PowerPoint slides.
- You can listen to the complete presentation with audio as often as you like.
Download Material:
Additional materials:
In addition to the class slides, you will also get access to:
- The demo dataset used during the class for you to practice what you have learned. – SampleSuperstore_data2023
- A free ebook, 7 Top Tips for Better Dashboard Design, to help you better communicate your data. – 7 Top Tips Dashboard Design.pdf
Who is the course for?
This class is for anyone, especially marketing management (marketing managers, digital marketing managers, data analysts, e-commerce managers), who has ever wanted to go beyond Excel and find a simpler and more intuitive way of managing, analyzing, and presenting data.
If your job involves working with data from multiple sources (especially in the Google ecosystem) and you’d like to be able to bring them all together in one place, Google Looker (Data Studio) is the perfect tool for you.
You don’t need to have any experience working with data analysis tools, even Excel, to gain huge value from this class. You will learn everything you need to be up and running in next to no time.
The Presenter:
Adam Finer
Founder
LearnBI
Adam Finer is a Business Intelligence professional with over 25 years experience of working with data and teaching beginners how to analyze and present their data using various tools.
Starting off in Market Research, he has now been working in BI for over 10 years.
His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on projects for some of the world’s biggest brands.
He is also an accomplished teacher having built in-house training programs around data analysis tools for companies of all sizes.
He now runs a BI Consultancy while also building a sizable YouTube following and educational website, LearnBI.online.
Workshop dates and times:
WINTER
Module 1: Looker Studio Deep Dive to Data Visualization and Reporting.
Tuesday, December 3, 2024
9:00AM – 11:00AM PST
Module 2: Building Data Pipelines and Advanced Reporting.
Tuesday, December 10, 2024
9:00AM – 11:00AM PST
