Learn how to use Advantage+, AI-driven targeting, optimization, and high-performing creative to improve Meta advertising results in 2026.
Special Winter Pricing: Regularly $1000 is now 50% off—$500. Enroll Here.
Description:
Meta advertising has entered a new era of AI-driven automation. Advantage+ campaigns, AI-powered audiences, and automated optimization can dramatically improve performance—but only when marketers know how to guide technology with the right strategy and creative.
In this hands-on workshop, you’ll learn how to combine Meta’s latest AI capabilities with proven marketing principles to build more effective campaigns, improve targeting, increase engagement, and maximize advertising ROI.
Through two practical modules covering media strategy and creative execution, you’ll gain a framework for using Meta’s automation tools without losing the human insight that drives results.
You’ll Learn How To:
- Use Advantage+ campaigns strategically to improve campaign performance.
- Build and optimize AI-powered audiences.
- Select the right campaign objectives for your business goals.
- Measure and interpret Meta performance metrics.
- Create ad creative that captures attention and drives action.
- Develop hooks, captions, and formats optimized for today’s Meta platforms.
- Identify and address creative fatigue before performance declines.
- Build a repeatable framework for testing and scaling successful campaigns.
Why Attend?
- Improve Meta advertising performance without increasing budget.
- Make better decisions using Meta’s AI-powered tools.
- Reduce wasted ad spend through smarter optimization.
- Develop creative strategies that improve engagement and conversion rates.
- Gain practical frameworks you can apply immediately to current campaigns.
- Stay current with the latest Meta advertising best practices for 2026.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.
Module 1: Meta Strategy — Working with the AI Algorithm, Not Against It
Advantage+ can do a lot of heavy lifting now. But handing everything over to automation without understanding what it’s doing — or where it needs your input — is how budgets get wasted.
This module is about knowing exactly where the AI ends and your strategy begins. You’ll learn how to use Meta’s AI tools properly — Advantage+ campaigns, AI-built audiences, automated placements — while keeping enough human input in the loop that your media buying stays sharp, not generic. We’ll cover the measurement tools that actually matter, how to read and act on them quickly, and the objective and optimization settings that decide whether your budget works for you or against you.
Key Takeaways:
- Advantage+ campaigns and AI features — what to automate, what to keep control of, and why.
- Keeping the human element in AI-driven media buying, so campaigns don’t flatten into generic performance ads.
- Using Meta’s on-platform measurement tools to understand what’s working — not just what’s spending.
- Building and refining audiences with Meta’s AI tools, and when to override them.
- Reporting and optimization habits that catch problems early, rather than after the budget’s gone.
- Speed up your buying process without losing the strategic thinking that makes campaigns work.
- Best practice for objectives and optimization controls — matched to what you’re actually trying to achieve.
Module 2: Creative Strategy — Making Content People Actually Stop For
The best media strategy in the world won’t save a creative that doesn’t connect. On Meta, the scroll is instant and unforgiving — your creative has about a second to earn the next one.
This module is about building creative that holds attention and adds real value, not just creative that ticks a format box. We’ll get into hook-writing that actually works, how and when to rotate creative so fatigue doesn’t kill your results, and how to use every format Meta gives you — Reels, Stories, carousels, static — with intent rather than habit. We’ll also cover captions properly: not just what to say, but how to write them with platform SEO in mind, so your content gets found as well as watched.
Key Takeaways:
- Creative rotation strategy — how often, why, and how to spot fatigue before performance tells you.
- Writing hooks that earn the first three seconds (and the scroll-stop after that).
- Building creative that adds value first, sells second.
- Using Meta’s different ad formats with purpose — not just because they exist.
- Caption strategy: structure, tone, and clarity that match how people actually read on-platform.
- Caption SEO — writing for Meta’s search and discovery features, not just for the scroll.
How to Convince Your Boss Why You Should Attend This Course:
This course will help you deliver stronger results and make smarter marketing decisions. Here’s how it benefits your organization:
- Scale campaigns with confidence using proven advanced frameworks.
- Improve ROAS by implementing precision bidding, targeting, and creative optimization.
- Reduce ad spend waste by spotting fatigue and inefficiencies early.
- Adopt Meta’s newest AI and automation tools before competitors do.
- Gain deeper insight into campaign performance through advanced attribution models.
- Learn how to build high-converting creatives that perform across formats.
- Take control of reporting and tracking—even across multiple platforms.
- Apply lessons immediately using tools, templates, and best-practice checklists.
The Presentations:
- The workshops are hands-on and practical.
- The workshops are live so that you can ask your questions.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Included are lots of illustrations and examples.
Download Material:
- Recorded video of the presentation with slides and audio.
- PDF of the complete presentation.
Who Should Attend:
This workshop is ideal for:
- Marketing managers.
- Digital marketers.
- Social media managers.
- Paid media specialists.
- Agency account managers.
- Brand marketers.
- Demand generation professionals.
- Business owners responsible for Meta advertising.
Prerequisite: Participants should have a basic understanding of Meta Ads Manager and campaign setup.
The Presenter
Kineta Kelsall
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
This presentation was very relatable and actionable, and the presenter addressing attendees’ input and questions made it interactive. It’s a great master class.
Workshop dates and times:
Fall 2026
Module 1: Meta Strategy — Working with the AI Algorithm, Not Against It.
Thursday, October 1, 2026, from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Creative Strategy — Making Content People Actually Stop For.
Thursday, October 8, 2026, from 9:00 a.m. to 11:00 a.m. PDT.
