Learn how to craft compelling brand stories that connect, convert, and differentiate across content channels.
Special Fall Pricing: Regularly $1,400 is now 50% off—$700. Enroll here.
Note: The December course has been moved to January/February 2026, as listed below.
Introduction:
In today’s crowded marketplace, facts alone no longer persuade. Whether you’re launching a campaign, crafting social media content, or building a sales pitch deck, it’s your story that captures people’s attention—and motivates them to take action.
This live, hands-on, four-module workshop is designed for marketing professionals, creative leaders, and communication teams who want to master storytelling as a strategic tool. Learn to build brand trust, engage audiences emotionally, and craft messaging that resonates across various content types and channels.
You’ll learn how to:
- Pitch sales propositions with storytelling techniques that differentiate and persuade.
- Build emotional resonance into your product and brand messaging.
- Apply storytelling across digital, social, video, web, and email formats.
- Use narrative to improve leadership messaging and internal team alignment.
- Integrate AI-powered tools while keeping your story authentic and brand-aligned.
This course is fast-paced, fun, and full of immediately applicable strategies and templates.
By the End of This Course, You’ll Create:
- Leadership stories that are infused with empathy, clarity, and credibility.
- Brand narratives that connect emotionally and drive action.
- Stories that fuel trust, social sharing, and long-term engagement.
- Case studies that show transformation—not just testimonials.
- Marketing collateral with a consistent and powerful voice.
- Web and UX content that supports seamless storytelling.
- Sales presentations that lead with a narrative instead of just features.
- Campaign-ready content using AI tools without compromising your brand tone.
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
- Full workshop video recording
- PowerPoint slides
- Additional handouts
All materials are emailed to registered attendees within 24 hours after the live session ends.
Module 1: Shifting from Selling to Telling.
Discover why stories outperform traditional marketing messages—and learn how to utilize them effectively. From understanding the neuroscience behind a story to its practical business impact, you’ll gain insights into how to connect, persuade, and stand out.
Key Takeaways:
- Understand how storytelling impacts memory, emotion, and decision-making.
- Shift from product-focused messaging to value-driven storytelling.
- Discover your brand’s narrative arc and emotional triggers.
- Learn how storytelling builds trust in competitive, high-stakes markets.
Module 2: The Hero, the Guide, and the Message.
Learn how to structure your narrative around what your audience truly cares about. You’ll explore what makes a story compelling—across sectors, channels, and campaign goals.
Key Takeaways:
- Use frameworks like StoryBrand, RISEN, and the PERFECTION Model.
- Identify your audience’s challenge (“villain”) and position your brand as the guide.
- Differentiate between message, narrative, and story—and know when to use each.
- Align story tone with brand identity while prompting meaningful action.
Module 3: Storytelling for Content Channels (Including AI).
This module shows you how to adapt and scale stories across different content channels while maintaining authenticity and strategic alignment.
You’ll also learn how to collaborate with AI without compromising creativity.
Key Takeaways:
- Repurpose stories for web, email, social, video, sales, and internal communication.
- Turn technical features and data into stories people remember.
- Use AI writing tools to streamline your story creation process—ethically and effectively.
- Add emotional depth and simplicity to complex brand messages.
Module 4: Bringing Your Story to Life.
Now it’s time to apply what you’ve learned. This final module brings everything together with practical storytelling applications tailored to your marketing challenges, providing you with the tools and confidence to implement your story strategy immediately.
Key Takeaways:
- Build stories for your digital content, campaigns, pitch decks, and team presentations.
- Use storytelling to create ads, PowerPoint slides, case studies, and more.
- Test your narrative with different audiences and formats.
- Leave with templates and tools for future storytelling success.
How to Convince Your Boss Why You Should Take this Class:
Stand out in a saturated market.
Learn how to craft a compelling story that drives sales for your product, service, or campaign.
Boost team alignment and message clarity.
Utilize storytelling to enhance internal communication, leadership messaging, and campaign coherence.
Scale content strategy across channels.
Get templates and frameworks your team can use across web, email, social, and more.
Gain confidence in presentations and sales.
Whether pitching to customers or internal stakeholders, learn how to lead with a story.
Learn to work with AI tools.
Stay current with evolving marketing tech and build scalable story strategies using AI—without sacrificing voice or quality.
The Presentations:
- The workshops are hands-on and practical.
- The workshops are live, allowing you to ask questions.
- Can’t attend a live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
- Step-by-step instructions in numbered lists so you can do this yourself.
- Everything is clear, with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
Download Material:
Workshop Recording—Watch back anytime with full access to slides and tools.
PDF of the presentation—Refer to your notes whenever needed.
Who is the course for?
This masterclass is tailored for digital marketing professionals, including social media experts, communication specialists, creative agency professionals, PR experts, C-level presenters, campaign communications professionals, HR communications professionals, and copywriters. It is ideal for beginners seeking a strong foundation and seasoned professionals looking to leverage AI technologies to enhance their skills.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The presentation covered very up to date information on a quickly evolving field and the presenter was obviously very knowledgeable about the subject.
Up-to-date information, great presentation, real-world examples. Don’t miss this class!
Very thorough and timely topic, lots of material to digest and learn from.
Workshop dates and times:
Winter 2026
Module 1: Shifting from Selling to Telling.
January 23, 2026, from 10:00 a.m. to 12:00 p.m. PST.
Module 2: The Hero, the Guide, and the Message.
February 6, 2026, from 10:00 a.m. to 12:00 p.m. PST.
Module 3: Storytelling for Content Channels (Including AI).
February 13, 2026, from 10:00 a.m. to 12:00 p.m. PST.
Module 4: Bringing Your Story to Life.
February 20, 2026, from 10:00 a.m. to 12:00 p.m. PST.
