DMAnc.org Online Certification Workshops
Spring Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 4 Only: regularly $300 now 25% off—$225. Enroll here (pre-recorded).
Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here (pre-recorded).
Why Take this Course?
This is Module 4 of a four-workshop series that shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales. The four-part series covers:
- Keyword research: How to find the best keywords and spoken queries.
- On-page SEO: How to get better site indexing and improve what your visitors see on the page.
- Technical SEO: How to find and fix technical issues that affect your site ranking.
- Off-page SEO: Additional steps to improve your page’s ranking in Google.
- Page Optimization for Speed: Google gives preference to pages that open quickly.
In this workshop, you will learn how to update your website for Google’s focus on the speed of webpages. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so you will not experience a radical drop in traffic. You’ll also see how to measure your website to see how it meets Google’s standards. The workshop has examples, links, and code for you to copy, edit, and paste.
Update: Google announced the speed of webpages also applies to desktop search. How quickly a web page opens for desktop or mobile visitors is part of the Google ranking algorithm. If everything is equal for two pages, the faster page will rank higher. This workshop covers many best practices that you can apply to your websites.
We cover the parts of speed optimization:
- Why optimize for speed?
- How to measure your page’s speed.
- How to reduce the kilobyte size of text and images
Why Optimize for the Speed of Pages?
Whenever Google rolls out a core update such as mobile-first indexing, hundreds of thousands of websites suddenly take a nosedive in ranking and traffic—and they scramble to triage the problem. You can prevent this from happening to your website by learning about Google’s update and improving your website’s page speed right away.
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Each module is two hours and the 4-module series is a total of eight hours. Take the courses either live or recorded.
Module 4, workshop date and time:
Pre-recorded. Next live series coming in Fall 2023!
Key Takeaways:
In this class you’ll learn:
- Should your website be designed for desktop or mobile? How to see and share the trend at your site.
- Most of your visitors have a slower connection than they expect. Shared WIFI connections and VPNs impact the page speed. You can throttle your browser to experience how your pages open for your visitors.
- Google’s new CWV speed metrics: FCP, LCP, CLS, FID: what these mean and how to see the scores.
- Examples of good and bad web design: placement of buttons, tracking tags, content, and more.
- How to use your Google Analytics to see page speed and decide which pages to optimize first.
- How to reduce the amount of text on your site.
- How to reduce the kilobyte weight of images on your site. The impact of image formats. Which images to compress. Comparison of results when compressing images. New image formats. Size of webP, GIFs, SVG, carousels, and video. How to use different sizes of the same image.
- How to use segmentation in Google Analytics to see your traffic and page speed.
- Dozens of practical tips and ideas to improve the speed of your pages.
How to Convince Your Boss Why You Should Take this Class:
You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.
Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:
- Manage SEO: You’ll understand how to set up and run your SEO projects. If you manage staff, interns, agencies, or contractors, you’ll be able to tell them what to do and get results that matter.
- Use the Before/After Reports: This SEO course includes reports for you to fill out before and after the SEO work. This lets you measure your results.
- Cost-effective: This course will help you to carry out SEO faster and at a lower cost.
The Presentations:
- The workshops are hands-on and practical.
- The workshops are live so that you can ask your questions.
- Can’t attend the live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to send an email to the instructor.
Download Material:
- Recorded video of PowerPoint presentations with audio.
- Complete PDF of the PowerPoint presentation.
- Step-by-step instructions in numbered lists with the links and checklists.
- Supplementary materials, including spreadsheets for managing keywords, sorting keywords, and translating keywords, and eBooks.
- Google’s internal training manual for their page quality review team.
- LPO ebook by Andreas Ramos.
Who is the course for?
Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.
The Presenter:
Andreas Ramos
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas is the author of 22 books on SEO, SEM, social media, and content marketing, including #TwitterBook, How to Write a Book!, The Big Book of Content Marketing, Search Engine Marketing (McGraw-Hill), and technical editor of Search Engine Marketing, Inc. by Mike Moran (IBM Press). He is an adjunct professor in digital marketing at INSEEC, a leading French university, and CSTU in Silicon Valley. He also led the digital marketing agency at Acxiom and was the Manager of Global SEO at Cisco. His clients include Stanford and Harvard. He graduated from Universität Heidelberg, the top German university. He and his wife live in Palo Alto. Visit him at andreas.com.
Publications
- Google Analytics 4.0: Install, Configure, Use GA4 (July 2021). Google Analytics has been updated from Google Analytics 3.0 (GA3) to Google Analytics 4.0 (GA4). It’s not an upgrade or update. Google Analytics 4.0 is substantially different in how it works and how you use it. Available on Amazon.
- Ad Fraud (September 2020). How to change the settings in Google Ads so you don’t lose money. Available at Amazon.
- LinkedIn Profile Optimization (November 2019). Just as Google has an algorithm to rank pages and show the best ones at the top, LinkedIn also has an algorithm to rank profiles and show the best ones at the top. This eBook shows you how to improve your LinkedIn profile so you show up. If there’s SEO (search engine optimization) for Google, then there’s LPO (LinkedIn Profile optimization) for LinkedIn. Available at Amazon.
- Mastering LinkedIn for Professional Lead Generation (July 2019). This book is for B2B bizdev to use LinkedIn Sales Navigator to find leads and build connections. Sales Navigator is a powerful tool with advanced filters that let you search millions of members to find the right ones for your business. You then use Sales Nav to learn about your leads, watch their activity, contact them, and develop business connections with them. Available at Amazon.
- Startup. (January 2017). #1 Amazon Best Seller in two categories. How to build a Silicon Valley startup. Interviews with twenty-six founders, angels, and VCs. Available at Amazon.
- Technical editor of Search Engine Marketing, Inc. by Mike Moran and Bill Hunt (IBM Press, 3rd edition, December 2014), the authoritative book on enterprise SEO for global companies.
- The ASO Book (October 2014). App Store Optimization (ASO). Available at Amazon.
- #TwitterBook (September, 2014). #1 Amazon Best Seller in three categories. How to use Twitter. ISBN 978-0-9893600-4-3 USA. Available at Amazon.
- How to Write a Book! (August 2014). #1 Amazon Best Seller in two categories. How to write books to improve your career. Step-by-step, hands-on process for researching, outlining, drafts, and copyediting to produce ebooks and printed books. Interviews with ten authors and two publishers. Available at Amazon.
- SEO eBook (March, 2014). A 53-page ebook on the changes at Google, Baidu, Yandex, and Bing and how this affects the future of SEO. Based on interviews with senior engineers at Baidu, Yandex, and Google.
- The Big Book of Content Marketing (May 2013). Strategy and tactics for content marketing with SEO, PPC, and social media. How to set goals and tracking to determine KPIs, including CPL, and CPA. The book is an Amazon Best Seller and reached the #2 position for web marketing books. Praise from Act-On Software, The Experts Bench, Stanford Graduate School of Business, YouSendIt, Citrix, and Polycom. ISBN 978-0-9893600-0-5 USA. Amazon Best Seller. Published in the US and Paris.
- Search Engine Marketing. How to use analytics to manage multichannel marketing (SEO, PPC, social networks, email, radio, TV, mobile, and other channels). McGraw-Hill, 2009. At Amazon, Barnes & Noble, and other bookstores. Published in US and Taiwan by McGraw-Hill. The China edition was published by Tsinghua University Press, Beijing, 2010. The Taiwan edition was published by McGraw-Hill Taiwan, 2009. Available at Amazon.
- Search Marketing Professional. Created a 3-day course with certification by the Silicon Valley American Marketing Association (SV-AMA). Course covers business strategy, demand generation, digital marketing, e-commerce, search marketing, search engine optimization, and web analytics. The courseware is used at Tsinghua University in Beijing and Rider University in New Jersey.
- Insider SEO & PPC. How to use search engines to get qualified leads, prospects, and customers by building and managing SEO and PPC campaigns. Interviews with Google, Microsoft, Clicktracks Web Analytics, and others. Second edition. Jain Publishing, 2006.
- Insider’s Guide to SEO. Book on SEO. This was the first edition. After a year, we updated it as a second edition (see the book above). Jain Publishing, 2004.
- Hands-On Web Design. This came out in early 1996. By 1998, there were hundreds of books on HTML but this was one of the first books about HTML web development. Jain Publishing. 1996.
Testimonials
I just finished the 4 course series for SEO, and what I’ve learned can be implemented right away. Also appreciate the follow up information for up to a year!
I learn something new to work on with each module! It was easy to understand and follow, even for a beginner like me.
This is a great introduction to why you should be paying attention to mobile-first SEO practices.
As someone who has been in digital marketing for over 14 years, I really enjoyed this presentation on the forthcoming updates needed for websites. It was great to see all the small tips that really make a difference when it comes to designing with mobile-first in mind. I learned a lot even though I have a lot of experience!
Andreas presented several, great SEO insights. So refreshing to learn from a source who is actually keeping up on such an everchanging topic. Great webinar, Andreas!
It’s not very common to receive actionable takeaways from some webinars as they are often just a company trying to earn your business and it becomes a “pitch” in disguise with minimal takeaways at best. This webinar was extremely educational with key insights and tangible takeaways that I can actually execute! I learned about several tools I can start using today to optimize our mobile site. Thank you Andreas for an amazing presentation! I’ll definitely be attending more DMAC workshops in the future!
