Direct Marketing Association of Northern California Announces a New Advanced Podcasting Workshop to be Offered Live Online February 11, 2020

Date: January 15, 2020


The Direct Marketing Association of Northern California will be offering a new live online workshop titled “How to Produce a Podcast: Advanced Strategies for Creating Intros, Choosing Music, Advanced Editing and Promotion of a Podcast”.  The workshop will be held Feb 11, 2020 10AM-12PM Pacific and will be available as a recorded class for those who cannot attend the live online workshop.  For more information and to register, go to here.

This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.

We will talk about crafting your intro/outro and commercial, and give you guidelines to help you select your music. You will also get suggestions to creating your podcast audio template in either Camtasia or Adobe Audition, and tips for recording your intro/outro and commercial in MP3 format as separate files you can use.

As a bonus, at the end of this workshop, you’ll be able to download checklists covered.

This workshop is part 2 in a two-workshop series.  You can take just this workshop or register for both the first Fundamentals workshop and this second Advanced workshop for a bundle price. For more information and to register, go to here.

Points that will be covered, as well as skills taught:

  • Crafting your intro/outro and commercial.
  • Guidelines to help you select your music.
  • Suggestions to creating your podcast audio template in either Camtasia or Adobe Audition.
  • Tips for recording your intro/outro and commercial for you in MP3 format as separate files you can use.
  • Already have a podcast? Why isn’t it “working?”
  • 5 reasons a podcast fails and how to avoid it – it’s simpler than you think.
  • The checklist of what you should be doing to promote your podcast, including an email template to use for thanking your guests.

Let’s review what you may be missing:

  • Are you in all the venues? Let’s go through the list and how to submit your podcast to them all – at least the biggies.
  • Are you recapping your recent episodes quarterly on your site and on social?
  • Are you making use of the RSS feed and transcripts?
  • Are you wasting time editing or not editing enough?
  • Who can pitch in when you get pulled away for other priority tasks – have a backup team.
  • 5 Ideas to Get Your Entire Team on Board to follow, rate, review, share your episodes.
  • 9 Ideas you may or may not be doing to promote your podcast – most are free, just take a bit of time.

Key takeaways:

  • After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
  • You’ll be able to create a logical template in Adobe Audition or Camtasia.
  • You will also know how to choose the right music for your podcast and whether you must include a video version.
  • You will have a guide to creating your intro and outro copy that will be evergreen.
  • We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
  • We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.

Who the course is for:

  • Marketing teams. This is also for their team members who have been “informed” they’ll handle the new podcast and don’t have a clue to do this or are completely stuck with an impending deadline by your “host.”
  • The “new person” or “intern” who has been handed the podcast to keep it going without any background or details.

About The Direct Marketing Association of Northern California

The DMA of Northern California was formed to educate, inform and provide networking opportunities for direct and online marketing professionals in the San Francisco Bay Area.

The organization has evolved to offering best-in-class live online education to marketing professionals worldwide through our certification program. Topics include search engine optimization (SEO), Google analytics, Google advertising, email marketing, marketing automation, podcasting, account based marketing, demand generation, and more.

Learn about our Sponsors here.




How to Advertise on Podcasts and Streaming Music to Reach an Untapped Audience

As streaming music and podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to the ability of these new media to reach new customers and generate leads.  In fact, according to recent studies, 41% of listeners actually trust ads more if they hear them on a podcast, and 81% say they’ve taken action after hearing a podcast ad. In this 30-minute recorded webinar, learn how to shift your marketing strategy toward this growing medium, best practices for advertising on streaming, and how you can take advantage of it.

In this session, you will learn:

  • Why you should include streaming music and podcast advertising in your marketing budget and how to take advantage of them.
  • Best practices on ad strategy, placement, and measurement.
  • Case study on how one company shifted its budget from Facebook to streaming audio and saw a 30% increase in Gross Revenue.
  • How digital audio differs from traditional radio in terms of targeting, personalization, and effectiveness.


Ian Murphy
Gary Brazzell

Online Workshops