We all understand just how fast the marketing landscape is changing. Not only in terms of the advance of AI, but also with the rise of first-party data, the omnichannel experience, and the explosion in short-form social content.

All these developments have an impact on copywriting, with demand for increased personalization, effective story-telling and high-impact messaging across email, ads, social posts, video scripts and the web.

In this three-part copywriting Masterclass, you’ll be introduced to the essential principles of copywriting for digital and advertising channels. You’ll also explore the role that good copy plays in influencing behaviors and driving purchases, while learning about real-world case studies that demonstrate the impact of copywriting on marketing and business success.

You’ll come away with a greater feeling of confidence and a desire to experiment. Whether you’re using AI to help with the process or creating the content from scratch, you’ll also have useful tips and techniques you can apply in your day-to-day work.

The course covers the role that tone of voice plays in cultivating a unique brand identity and how writers can adapt content and messaging to specific audiences. You will have the opportunity to take part in discussion with other participants, while trying your hand at practical exercises and receiving constructive commentary and critique. With a limit of just 15 participants for the course, you can share your own ideas in the interactive session online and get live feedback from your instructor Phil Woodford.

In Part 1, you’ll focus on the briefing process, which is so important for strategic alignment and effective collaboration with colleagues across the business. You’ll then look at fundamental rules for writing. Before the end of Session 1, you’ll be assigned a small exercise to complete before Session 2—creating headlines for digital advertising. There’s an opportunity to consider the close relationship between words and imagery.

After a review of the headline-writing exercise and tips for best practice, Part 2 is centered around audience and tone of voice, exploring website copy for both B2C and B2B environments. What are the steps towards establishing a clear and consistent brand voice that lie behind a cohesive content strategy?

The Masterclass concludes in Part 3, with advice on writing longer-form web copy, email, social content and video scripting.

Gain confidence in your practical writing skills.
See how copy aligns with wider marketing strategy.
Learn techniques to make your copy more impactful and effective.
Focus on your readers and tailor copy to their needs.
Discover the best ways to approach copy and content online.
Explore the challenges of short attention spans, good usability, and SEO on the web.
Pick up techniques that can help you create more effective email—and gain inspiration for A/B split testing.
Discuss best-practice approaches to social posts, ads, and video scripts.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

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Fall 2026
Live Online
Mod 1: Oct 06
Mod 2: Oct 20
Mod 3: Oct 27

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Fall-2 2026
Live Online
Mod 1: Dec 01
Mod 2: Dec 08
Mod 3: Dec 15

Copywriting Masterclass, Module 1: Essential rules for writing and techniques for engaging the reader.

Description:

Good copy is built around an effective briefing process, along with clear rules and principles. In this session, you’ll learn how to approach the writing task and gain tips on best practices.

After drawing up a checklist to guide you in your marketing copy and exploring some of the psychological techniques used in the process of persuasion, you’ll be challenged with a short practical exercise before the next session; you’ll have to write some digital advertising headlines. How can we make them stand out in a world where people’s attention spans are diminished, and everyone is confronted by an increasing volume of messages?

Key Takeaways:

An understanding of the copywriter’s various roles as interpreter, salesperson, and psychologist.
Key inputs a writer needs to create better outputs—the role of the marketing communications brief and the part it plays in achieving buy-in from other stakeholders within the organization.
Short case studies of where copy has been credited with making a difference to marketing outcomes.
Best practice principles for writing in plain English, structuring copy effectively, focusing on your audience, and conveying a clear central message.
The principles of persuasion that help convince readers to act.
Briefing of an exercise to complete before Module 2—with a focus on headline writing for digital advertising and its relationship to imagery. A comparison between human and AI-generated concepts.

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Fall 2026
Live Online
Mod 1: Oct 06
Mod 2: Oct 20
Mod 3: Oct 27

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Fall-2 2026
Live Online
Mod 1: Dec 01
Mod 2: Dec 08
Mod 3: Dec 15

Copywriting Masterclass, Module 2: Audience and tone of voice.

Description:

Copy is usually stronger when it is written for a specific audience—making use of segmented data and effective targeting. After reviewing and discussing the short-form copywriting exercise briefed at the end of Module 1, we’ll move on to look at the use of personas in marketing communication and the way in which writers adapt their copy to different readers, reflecting their aspirations and motivations.

There will also be an opportunity to examine tone of voice in shaping the perception of the brand and to observe some of the devices writers use to establish a rapport with an audience. Your instructor will encourage you to explore website content during the session, drawing conclusions about the strategies of the writer and their understanding of the reader.

Key Takeaways:

A review of ideas for advertising headlines – briefed at the end of Module 1.
Techniques for short-form copywriting in advertising and social media, including ways of approaching headlines designed to interrupt and engage.
The relationship between words and images and how both can play a part in creating effective communication.
An awareness of different models of tone of voice – brand-focused, audience-focused, and situational.
The use writers can make of demographic and psychographic profiles in a marketing communications brief.
Comparisons between different writing styles and tone of voice in both B2C and B2B environments – with comparisons of live web copy from leading US brands.
Appreciation of the use of personas by copywriters and the role they can play in targeting copy effectively.

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Fall 2026
Live Online
Mod 1: Oct 06
Mod 2: Oct 20
Mod 3: Oct 27

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Fall-2 2026
Live Online
Mod 1: Dec 01
Mod 2: Dec 08
Mod 3: Dec 15

Copywriting Masterclass, Module 3: Writing for different digital media and channels.

Description:

In this final session, you’ll have the chance to explore some of the rules that surround today’s digital writing—whether it’s the pressure to impress search engines, the science of usability and user experience, or the need to engage people instantly in a world of diminishing attention. You’ll also look at some of the techniques that create more successful emails and different approaches to video content, including strategies for short-form videos on social platforms.

You’ll be shown the way in which story-telling principles can be applied by copywriters, particularly in longer pieces of online content such as articles, blogs, case studies, and thought leadership.

Key Takeaways:

Rules for writing online—taking into account the input of usability experts on scanning, chunking and page layout.
The best approaches for delivering impactful headings and subheads on web pages.
The relationship between copywriting and Search Engine Optimization (SEO) and general principles to follow. Reflections on changes in the age of AI.
How to use keywords in copy while retaining naturalism and aiming for ‘elegant variation’ in your writing style.
Story-telling principles, including the application of the Freytag pyramid to the world of business writing.
Structuring and sustaining longer pieces of copy and strategies for creating powerful ‘kicker’ and intro paragraphs.
Tips for effective scripting and the role of the writer in shaping the narrative and effectiveness of online video.
Principles for more compelling emails—including subject line tactics to enhance open rates and options for A/B split testing.

How to Convince Your Boss Why You Should Take this Class:

Greater confidence: You’ll come out of the course with a more detailed understanding of the copywriter’s role and craft skills, allowing you to work more efficiently and effectively to meet the marketing objectives of your business.

Greater competence: You’ll learn rules for copywriting best practices and be more aware of some of the potential pitfalls to avoid, leading to fewer errors.

Greater understanding: You’ll explore the way copy works across different media and platforms, helping you to craft words that are more appropriate and engaging for your integrated marketing communications strategy. You’ll create more effective social posts, emails, web pages, and video scripts.

Greater cut-through: You’ll experiment with headline-writing techniques and examine the close interrelationship between words and images, leading to more impact with ads and social posts.

Greater adventurousness: You’ll be happier to experiment and try new approaches to copy, which may open up opportunities for more effective and impactful communication.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Included are lots of illustrations and examples.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.

Who is the course for?

Marketing professionals at a range of levels and those working in communications, design and related fields.

The Presenter:

Phil Woodford

Phil Woodford headshot

Phil started his career organizing and marketing international conferences for an engineering institute in London, England, before pursuing a career as a copywriter. He became an agency creative director and subsequently embarked on a freelance career, in which he works as a writer, trainer, consultant and lecturer. His current clients are based in the UK, France, Italy and the USA.

Honors degree in Sociology from the London School of Economics.
Master’s degree with distinction in Occupational & Business Psychology from Kingston University, London.
Course Director for the UK Chartered Institute of Marketing (CIM) since 2006.
Member of the Judging Panel for CIM’s Global Marketing Excellence Awards 2023.
Professeur Référent at OMNES Education – France’s largest private university network.
Former visiting lecturer at University of the Arts London; University of Westminster; Birkbeck College, University of London; and St Mary’s University, London–teaching in a diverse range of areas including advertising, media trends, business writing and presentation skills.
Mentor to freelance and in-house copywriters.
Co-host of a weekly news review show on Colourful Radio, broadcast from the Africa Centre in London.
Trustee of Off The Record, a London-based charity which provides counselling services for young people aged 11 to 24.

Website: www.herecomesthecavalry.com

LinkedIn: https://www.linkedin.com/in/phil-woodford-9160421/

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Fall 2026
Live Online
Mod 1: Oct 06
Mod 2: Oct 20
Mod 3: Oct 27

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Fall-2 2026
Live Online
Mod 1: Dec 01
Mod 2: Dec 08
Mod 3: Dec 15

The presenter, Phil Woodford was knowledgeable and proficient in his craft of copywriting. He posed great questions for feedback and collaboration. He always had valuable insights. The insight from the group was also beneficial. Phil’s voice was also an asset to this being an online course. He was easy to listen to and had an engaging speaking voice. I learned a lot from this course. Thank you. eneuman

Emily NeumanMarketing Specialist, Honor Credit Union

Previous Next

Workshop dates and times:

Fall-1 2026

Module 1: Essential rules for writing and techniques for engaging the reader.
Tuesday, Oct 06, 2026
from 10:30 a.m. to 12:30 p.m. PDT.

Module 2: Audience and tone of voice.
Tuesday, Oct 20, 2026
from 10:30 a.m. to 12:30 p.m. PDT.

Module 3: Writing for different media and channels.
Tuesday, Oct 27, 2026
from 10:30 a.m. to 12:30 p.m. PDT.

Fall-2 2026

Module 1: Essential rules for writing and techniques for engaging the reader.
Tuesday, Dec 01, 2026
from 10:30 a.m. to 12:30 p.m. PST.

Module 2: Audience and tone of voice.
Tuesday, Dec 08, 2026
from 10:30 a.m. to 12:30 p.m. PST.

Module 3: Writing for different media and channels.
Tuesday, Dec 15, 2026
from 10:30 a.m. to 12:30 p.m. PST.

ENROLL NOW

Fall 2026
Live Online
Mod 1: Oct 06
Mod 2: Oct 20
Mod 3: Oct 27

ENROLL NOW

Fall-2 2026
Live Online
Mod 1: Dec 01
Mod 2: Dec 08
Mod 3: Dec 15

September 14, 2022/.

Content Marketing, Digital Marketing, Organic & Paid Social Media

Video Production and Storytelling for Social Media in 2026 and 2027

September 12, 2022

A Comprehensive Masterclass on How to Create Engaging and Influential Short-Form Videos with Ease.

Special Fall-1 Pricing: Regularly ~~$1,400~~ is now 50% off—$700. Enroll here.

Special Fall-2 Pricing: Regularly ~~$1,400~~ is now 50% off—$700. Enroll here.

ENROLL NOW

Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

ENROLL NOW

Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

Learn More

Learn More

Learn More

Learn More

Introduction:

Video continues to be the most engaging and influential format in digital marketing. Short-form content now shapes brand discovery, builds audience loyalty, and drives measurable results across platforms like TikTok, Instagram, YouTube, and LinkedIn.

Creating video content for social media can be enjoyable and rewarding. But if you’re a marketing manager, social media manager, graphic designer, or other marketing professional who doesn’t have dedicated video training, it can be challenging, too. Do you need a new camera? Can you use a smartphone? What are you supposed to do in pre-production? What software is best for editing? How and where do you post your finished product?

While new tools, including AI, have entered the space, the foundation of impactful video has not changed: strong ideas, thoughtful storytelling, and a clear creative vision. Technology can support the process, but creativity remains human. If you’ve got a lot of time, not much else on your plate, and are willing to wade through a ton of YouTube videos to find the ones with useful advice, you can try to figure it out on your own. But if you’d like to get to the good stuff faster and more efficiently, this is the course for you.

Award-winning film educator Sa-Ra Zwarteveen has created this four-module Masterclass specifically for marketing pros. You’ll skip the trial and error and get expert, step-by-step guidance, training, and instructions while exploring how certain AI tools may assist with time-consuming steps like auto-captions. You’ll practice, too, and get expert feedback while you plan, shoot, and edit short-form videos during this interactive course. By the time you finish, you’ll have the knowledge, skills, and confidence you need to produce professional videos for your social media and marketing content needs.

Module 1 of this course will cover the role and importance of video in social media and marketing, video content strategies, visual storytelling, and how to plan a video.

Module 2 will focus on technical aspects of video production, whether on your smartphone, tablet, or DSLR/Mirrorless camera.

Module 3 will help you gain editing skills in Adobe Premiere Pro for your laptop and CapCut for your smartphone or tablet.

Module 4 will cover the last stage of the video process: distribution and sharing your video with the audience you want to reach.

Key Takeaways

Gain hands-on experience in planning, shooting, and editing short-form marketing videos for social media.
Introduction to video content strategies and platforms.
Understand pre-production: storyboarding, creating shot lists, and writing scripts.
Practical experience in using camera angles, shot types, and camera movements to convey a brand story.
Understand technical camera aspects such as shutter speed, aperture, ISO, and white balance.
Basic editing techniques and principles, including adding graphics, captions, sound editing, and color correction, using Adobe Premiere Pro and CapCut.
Exporting video to different specs for different social media platforms.
Exposure to AI tools that support efficiency (captions, resizing, transcription).
Confidence to produce high-quality social video from idea to publication.

Video Editing Software We’ll Be Using in This Masterclass:

We strongly recommend that you download the following software before the start of the workshops, as this is what the demos will be focused on:

Adobe Premiere Pro for your laptop; this is a professional-grade editing software. There is a 7-day free trial available at: https://www.adobe.com/products/premiere/free-trial-download.html
CapCut for your smartphone/tablet is a free editing app.
Use your iPhone’s Camera app or your Android smartphone’s built-in camera app for filming—no additional camera app is required. Before the masterclass, confirm that your phone can record in 1080p or higher, has sufficient storage space, and is fully charged. CapCut, available for iPhone, iPad, and Android devices, will be used to edit, enhance, caption, and export your footage for social media.

Flexibility to Fit Your Schedule:

Can’t make it to the live sessions? No problem. You’ll receive the masterclass recordings, workbooks, and supplementary materials after each session so you can catch up, revisit the material, or reinforce what you learned.

ENROLL NOW

Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

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Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

Module 1: Storytelling and Pre-production.

Description:

The first step in making a short-form video for social media and marketing is to understand how social platforms prioritize video and how audiences consume content on different platforms. This will then help you with the next stage in the video-making process: pre-production. Translating your idea and written copy to video requires an understanding of video terminology, language, and grammar: what can a close-up convey? And how can you make your audience relate to the message in your video? In this module, you will learn about the different aspects of visual storytelling and put this knowledge into practice by starting pre-production for a marketing video.

Key Takeaways:

Learn about different video content strategies and short-form video trends across social media platforms.
Learn about the importance of video in marketing through compelling figures and statistics.
Learn how to identify and repurpose content to target audiences.
Understanding video language and how to use this to tell a story visually.
Learn about shot sizes, camera angles, camera movements, and composition.
Practice writing a short script for social media and marketing that feels authentic.
Experience in writing shot lists and storyboards, with examples of how AI can provide assistance.

ENROLL NOW

Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

ENROLL NOW

Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

Module 2: Shooting on Your Smartphone or DSLR/Mirrorless Camera.

Description:

Once the plan for your short video is finalized, you can start on the production stage of your video-making process. This is when you would shoot all the footage that you need to tell your story coherently. In this module, you will learn how you can elevate your video and make your footage look polished and intentional, no matter your equipment, by understanding and practicing technical aspects of your camera, as well as understanding how to set your lighting and record sound professionally. During this module and before the next module, you will shoot your own footage that you planned in the previous module.

Key Takeaways:

Practical experience in shooting different shot types and camera angles.
Understand technical fundamentals such as shutter speed, aperture, ISO, white balance, and manual focus.
Gain hands-on experience filming with an iPhone’s Camera app or an Android smartphone’s built-in camera app. Learn how to select the appropriate resolution and frame rate, control focus and exposure, choose between vertical and horizontal formats, stabilize footage, and compose effective shots. You’ll also learn how to apply these production principles when filming with a DSLR or mirrorless camera.
Understand the importance of lighting and sound in video.
Practical experience in shooting interviews.
Learn about the importance of A-roll and B-roll footage.

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Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

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Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

Module 3: Editing Your Video and Exporting for Social Media.

Description:

After shooting all the footage for your video, you will progress to the next stage of the video-making process: post-production. It is important to edit your footage into a coherent story and ensure the message you want to convey is clear. In this module, you will learn about professional editing workflow and fundamental editing principles by editing the video you shot in the previous module. Adding titles and graphics, editing sound, and correcting color can elevate your video and make it stand out on social media. During this module and before the next module, you will edit your footage into a short marketing piece and receive feedback on your edit during the next module.

Key Takeaways:

Understand professional editing workflow and fundamental editing theory.
Video editing for continuity.
Montage editing.
Edit sound, correct color and add transitions.
How to add titles and motion graphics.
How AI tools can support repetitive tasks in editing like auto-captioning, and audio cleanup.

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Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

ENROLL NOW

Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

Module 4: Distribution, Tips and Trends in Video Marketing.

Description:

The last stage of the video-making process is distribution: this is where you will share your video with the audience you want to reach. You will gain an understanding of the different social media platforms and what the audience’s expectations are for videos on each platform. You will also learn how to repurpose footage for landscape (horizontal) and portrait (vertical) videos to suit the social media platform. We will also look ahead to the future and discuss tips and trends in video marketing. In the last module, you will share your work and receive feedback from the course instructor.

Key Takeaways:

Understand social media platforms and audience expectations for video on each one.
Fundamental knowledge of aspect ratio, ideal video length, and video dimensions
How to repurpose footage for multiple platforms
Human-driven tips and trends in video marketing.
A look at emerging digital tools and AI, and how to approach them.
How to stay adaptable as platforms evolve without sacrificing creative integrity.

How to Convince Your Boss Why You Should Take this Class:

Competitive advantage: Video is at the epicenter of modern digital life. Having high-quality content that cuts through the noise will distinguish your brand from competitors.
Positive return on investment: According to Wyzowl’s 2026 Video Marketing Statistics, 82% of video marketers say video marketing has delivered a good return on investment. Developing in-house planning, filming, and editing skills helps your team produce video content more efficiently and evaluate performance.
Highly skilled workforce: a highly skilled workforce in video marketing means fewer outsourcing costs and better professional development for existing staff. The skills are there when you need them without extra costs.
Brand awareness: Wyzowl also reports that 93% of video marketers say video has helped increase brand awareness. Learning to create clear, well-produced videos can help your organization communicate its brand story consistently across social media platforms.
Expert-led: With an instructor from the world-leading British Film Institute, your employees will be learning from the best.

The Presentations:

This workshop series gives the participant hands-on video-making practice with feedback from the instructor at every step of the video production process.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Included are lots of illustrations and examples.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete PPT presentation.
Digital handouts on shot sizes, exposure triangle, and 3-point lighting.
Digital templates for shot lists and storyboards.
Motion graphics templates for Premiere Pro.
Color grading LUTs for Premiere Pro.

Who is the course for?

Marketing professionals at a range of levels and those working in social media, communications, design, and related fields.

The Presenter:

Sa-Ra Zwarteveen

Sa-Ra Zwarteveen teaches the Video Production for Social Media Masterclass for the Direct Marketing Association of Northern California.

Sa-Ra is an award-winning film educator and specialist in digital media, culture, and education. She works as a film educator and education programs coordinator at the British Film Institute. Sa-Ra also works as a lecturer at University College London, teaching film production to undergraduate and postgraduate students at the Institute of Education.

Her previous experience includes working at the Stedelijk Museum and EYE Filmmuseum in Amsterdam, where she programmed and delivered engagement and education events. Recent film education projects include the Chartered Institute of Marketing, London Film School, Cambridge University, Durham University, England and Wales Cricket Board, the Singaporean Government, and the Saudi Film Council.

Sa-Ra has extensive experience providing digital marketing and filmmaking courses for professionals in the UK and internationally. She is dedicated to film education and visual literacy as a discipline that can empower and drive creative experience.

Social media: www.linkedin.com/in/sarazwarteveen.

ENROLL NOW

Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

ENROLL NOW

Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

Sa-Ra was incredibly knowledgeable and professional in her presentation. She articulated everything in a way that was easy to follow and understand, and engaged with the class to make all participants feel welcomed.

Lindsay McFeleaDigital Marketing, COPFCU

Great workshop that can be applied to many different roles.

Jordan KnappSocial Media Manager, DiBella’s Subs

The first module of Video Production for Social Media was very informative and the 2-hour class flew by. Excellent instructor.

Robyn AdlerMarketing Manager, Chartwell, Inc.

I am excited about the Video Production for Social Media Masterclass. Sa-Ra is doing a great job with explanations and examples of the concepts that she is teaching. The Types of Videos, Filmmaking Stages, and Film Language topics are covered well and are exciting to learn about.

Robert FergusonCreative Services Producer, Patterson Pope

Sa-Ra did a fabulous job breaking down really complex subjects about filmmaking and video content strategy!

Alessandra DuqueSocial Media Manager, McKeeman Communications

This course does a great job introducing step by step of filming and social media.

Dana Van DeventerMarketing Admin Assistant, Southern Insurance Underwriter

Previous Next

Workshop dates and times:

Fall-1 2026

Module 1: Video Marketing Strategies, Introduction to Filmmaking, and Pre-production.
Wednesday, September 23, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Module 2: Shooting on your smartphone or DSLR/Mirrorless camera.
Wednesday, September 30, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Module 3: Editing your video and exporting for social media.
Wednesday, October 7, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Module 4: Distribution, tips, and trends in video marketing.
Wednesday, October 21, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Workshop dates and times:

Fall-2 2026

Module 1: Video Marketing Strategies, Introduction to Filmmaking, and Pre-production.
Wednesday, November 18, 2026, from 9:00 a.m. to 11:00 a.m. PST.

Module 2: Shooting on your smartphone or DSLR/Mirrorless camera.
Wednesday, December 2, 2026, from 9:00 a.m. to 11:00 a.m. PST.

Module 3: Editing your video and exporting for social media.
Wednesday, December 9, 2026, from 9:00 a.m. to 11:00 a.m. PST.

Module 4: Distribution, tips, and trends in video marketing.
Wednesday, December 16, 2026, from 9:00 a.m. to 11:00 a.m. PST.

ENROLL NOW

Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

ENROLL NOW

Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

September 12, 2022/.

Tag Archive for: Short-Form Video

Work smarter with AI: Save time, spark creativity, and deliver better results on social.

Course Introduction

Luan Wise

Workshop date and time:

Fall 2026 (September)

Fall 2026 (November)

Write With More Confidence and Effectiveness for All Digital and Advertising Media.

Introduction:

Copywriting Masterclass, Module 1: Essential rules for writing and techniques for engaging the reader.

Phil Woodford

Workshop dates and times:

Fall-1 2026

Fall-2 2026

A Comprehensive Masterclass on How to Create Engaging and Influential Short-Form Videos with Ease.

Module 1: Storytelling and Pre-production.

Sa-Ra Zwarteveen

Workshop dates and times:

Fall-1 2026

Workshop dates and times:

Fall-2 2026

FOLLOW US

Tag Archive for: Short-Form Video

Work smarter with AI: Save time, spark creativity, and deliver better results on social.

Course Introduction

Luan Wise

Workshop date and time:

Fall 2026 (September)

Fall 2026 (November)

Write With More Confidence and Effectiveness for All Digital and Advertising Media.

Introduction:

Copywriting Masterclass, Module 1: Essential rules for writing and techniques for engaging the reader.

Copywriting Masterclass, Module 2: Audience and tone of voice.

Copywriting Masterclass, Module 3: Writing for different digital media and channels.

Phil Woodford

Workshop dates and times:

Fall-1 2026

Fall-2 2026

A Comprehensive Masterclass on How to Create Engaging and Influential Short-Form Videos with Ease.

Module 1: Storytelling and Pre-production.

Module 2: Shooting on Your Smartphone or DSLR/Mirrorless Camera.

Module 3: Editing Your Video and Exporting for Social Media.

Module 4: Distribution, Tips and Trends in Video Marketing.

Sa-Ra Zwarteveen

Workshop dates and times:

Fall-1 2026

Workshop dates and times:

Fall-2 2026

STAY INFORMED

FOLLOW US

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