Special Fall Pricing: Regularly $1,500 is now 50% off—$750.
This popular masterclass series will be offered again in Winter/Spring 2025. Enrollment will open in December 2024.
Join us for this captivating and practical workshop series that unveils the secrets to crafting powerful brand narratives. In five modules, instructor Jonathan Gabay will teach you how to create stories that resonate with your target audience, making them feel heard, understood, valued, and eager to invest in your brand.
Storytelling has become indispensable across diverse sectors, including business-to-business, government, internal communications, public relations, nonprofit fundraising, and political campaigns. Drawing inspiration from compelling case studies, you’ll learn how to bridge the gap between brands and consumers, connect narratives with people, and even incorporate AI into your storytelling strategies. This invaluable workshop covers the essential tips you need for storytelling in social media, advertising, websites, content, video, presentations, and internal communications.
Enroll in this highly enjoyable course to create:
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.
Special Pricing: Regularly $1,500 is now 50% off—$750.
Description:
In our first module, you’ll learn how an expertly delivered business or marketing story engraves a lasting impression of professionalism and excellence. From delving into the neuroscience behind storytelling to adapting narratives for the professional arena, this initial module equips you to create the next captivating chapter in your story.
Key Takeaways:
Special Pricing: Regularly $1,500 is now 50% off—$750.
Description:
In Module Two, we delve into the intricate differences between messaging, story, and narrative. You’ll gain access to practical formulas that ensure your story remains aligned with your brand’s identity. We’ll demystify the contrast between a hero and a guide. Addressing ‘pain points’, we’ll shed light on the vital role of a ‘villain’ in every story. We’ll introduce you to the critical steps for crafting a convincing call to action.
Key Takeaways:
Special Pricing: Regularly $1,6=500 is now 50% off—$750.
Description:
In Module 3, we take significant strides toward creating a powerful call to action. This includes harnessing the power of AI to bolster your storytelling, enabling you to transform even complex or seemingly mundane subjects into riveting and highly relevant narratives. You’ll also delve into the concept of the ‘Three Sides to Every Story,’ comprehending how addressing each facet contributes to building trust and value within your narrative.
Key Takeaways:
Special Pricing: Regularly $1,500 is now 50% off—$750.
Description:
Module 4 presents you with essential formulae that breathe life into your narratives. This module covers a range of topics, including storytelling tips, transforming mundane PowerPoint slides into captivating stories, implementing storytelling in web design, marketing strategies, and the art of crafting influential case studies.
Key Takeaways:
Special Pricing: Regularly $1,500 is now 50% off—$750.
Description:
In the final module, applying the knowledge and insights you’ve gained throughout the workshop, you’ll take center stage as you present your own business storytelling example. Best of all, you’ll receive valuable feedback and insights from fellow workshop participants.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The power of storytelling is indispensable across diverse sectors, including business-to-business, consumer marketing, government, internal communications, public relations, charities, and even political campaigning. Attending this class will help your organization develop powerful stories that take your brand message to a higher level of excellence.
The Presentations:
Download Material:
Who is the course for?
This masterclass is tailored for digital marketing professionals, including social media experts, communication specialists, creative agency professionals, PR experts, C-level presenters, campaign communications professionals, HR communications professionals, and copywriters. It is ideal for beginners seeking a strong foundation and seasoned professionals looking to leverage AI technologies to enhance their skills.
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The presentation covered very up to date information on a quickly evolving field and the presenter was obviously very knowledgeable about the subject.
Up-to-date information, great presentation, real-world examples. Don’t miss this class!
Very thorough and timely topic, lots of material to digest and learn from.
This popular masterclass series will be offered again in Winter/Spring 2025. Enrollment will open in December 2024.