DMAnc.org Online Certification Workshops
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As TikTok’s seemingly infinite market reach continues to grow, so does the thirst for more and more content—so much so that social teams often struggle to keep up with demand. Although you would think a bigger budget would help, it doesn’t always guarantee results.
TikTok changed the perspective away from the highly polished and curated content towards ‘reality’. Why is it that a post will often perform better if filmed over lunch in the kitchen, rather than in a well-lit professional studio? Furthermore, if this snappy short-form media lends itself to the feel of ‘personality’, an environment easier for influencers to thrive, where is the room for a brand? In this two-part masterclass, we will take a look at the need to imitate that personal feeling while also delivering real-world value to the viewer that is worth subscribing to.
This course is brought to you by Joshua Morris, a content strategist and influencer who amassed a following of over 2 million with a great bulk of that growth happening while working on brands. He will take you through fundamental questions such as video length and how many posts per week, to bigger concepts like when should your brand be front and center and when should it lurk in the background. Sometimes there is an art to hiding advertising in believable organic content but equally, if the video is engaging, a viewer will choose to watch an obvious Ad if it feels open, sincere, and asks for very little.
If your TikTok already has 100k subscribers or if it’s still a door you’re afraid to open wide, lets inject some excitement into your social marketing strategy and prepare your business to stand strong in this new somewhat playful world.
(Can’t attend the live masterclass? No problem. These masterclasses are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
The course is a one-time two-hour workshop.
Pre-recorded.
Next Live workshop coming in Fall 2023.
Key Takeaways:
- Know your market…. Why do people press ‘follow’ and how must our content morph to satisfy that?
- We will dissect the current style and climate of the TikTok model and its key differences to other short and long form social media.
- The need to step slightly outside of a corporate box without damaging your brand reputation.
- Consider what successful brands currently do to stand out and gain followers and importantly what they don’t do! It is not an environment for ‘terms and conditions’ it’s a place for ‘sales and missions.
- Learn how to optimize organic content creation from your current team.
- When does your content need to be planned and storyboarded? Does it need hooks, narratives, and CTA’s…. or should it be fresh and in the moment?
- Creativity is often an issue. This ‘game’ (for want of a better word) requires steady commitment and attention and it can be hard to think of what an audience might be interested in. Learn ways to keep things fresh and how to use your current following to generate ideas.
- Distinguish between the different types of posts you can add to your content calendar to bring variety while continually experimenting.
- How to get more views on your posts. It’s important to understand the system: your brands page is not about many views spread across your posts but instead relies heavily on waves of virality that ebb and flow.
- Is there a science to Virality…. This is every brand’s dream right, a big viral video? Well yes of course the exposure can be worth years of marketing budgets in one post. If this is done wrong however, you can attract followers to your brand who are there to see something completely different. This can affect your account both positively and negatively.
- Editing techniques that can be applied to any editing platform.
- We will explore how the world can sometimes be eager to generate free content for you if you only grant them access. In this sense we can not only jump on the chance when it happens organically but encourage it.
- Surprise surprise…. Influencers can live up to their name. Learn how to access what scale, size and type of audiences you need by using someone already in possession of your market. Sometimes this is well worth paying vast amounts of money for—however, often it can be done simply with more effort and free product to lesser sized influencers.
- Is your content strategy predominantly for exposure or are you looking for sales from social media? Let’s look at the advantages and disadvantages of both on TikTok.
- eCommerce on the ‘TikTok shop’.
- Looking forward: how can we keep up with this shifting environment—must we change with it?
- The opportunity to ask the obvious and the advanced questions you want the answers to from a working professional constantly battling ‘the algorithm’.
How to Convince Your Boss Why You Should Take this Workshop:
- Cost effectiveness—Generating in-house organic content instead of often costly outsourcing. Identifying which content is best to be used as a ‘paid promotion’ to achieve a targeted goal.
- Creativity—We can’t just post the same things that don’t work over and over again. Learn a varied range of styles and latch on to what works, and how to try again with what doesn’t.
- Level Up Your Confidence—Given the often-playful nature of this style of content it’s very easy to doubt yourself. Even the failures are full of lessons, what are they?
- Potential for sales—We will be looking at the potential for e-commerce directly on TikTok and Instagram.
- Huge exposure—Up your chances of a truly viral branded video that can transform your business.
- The TikTok Ticking Clock—The app isn’t going anywhere, the longer you wait to build a sizeable audience the harder it will be as the market saturates and restricts organic growth.
The Presentation:
- The workshops are hands-on and practical.
- The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
- Included are lots of and examples of inventive, relevant, and successful branded content.
Download Material:
- Recorded video of the presentation with slides and audio.
- PowerPoint download of the complete presentation.
Who is the course for?
- Social media managers.
- Digital Marketing managers.
- Creative directors.
- Newcomers to TikTok.
- Anyone who struggles to create consistent ‘organic content’.
The Presenter:
Joshua Morris
Brand Social Media Strategist
REDPILL London
Joshua Morris is a brand social media strategist specializing in short form content most notably on TikTok. He came into social media first working for the promotional marketing team at ‘The Book of Mormon’ musical, however due to the devastating effects of the pandemic on London’s famous West End theatre scene he went out on his own and rapidly grew his own social media status as the world downloaded TikTok on mass. Having already worked on occasion with the social media team at Rubik’s he joined permanently to mirror his success on their branded page which within only a year had flourished to over 200 thousand subscribers, and which has since doubled. You can find him on TikTok as Joshua³ (@joshua_cubed)
As an influencer Joshua thrives by selling content and screen time to his 2 Million+ followers which puts him in close contact with new brands on a regular basis. Content strategy and production includes brands such as: ACER, Red Bull, Microids, Smyths and SpinMaster games, but having worked directly for TikTok on two separate campaigns, gives Joshua that extra insight into a famously vague company.
A first-class BA in acting from a UK drama school set the stage to teach at the renowned ‘British Film Institute’ for which he has taught several courses predominantly on social media. Points raised at his most recent lectures at the Universities of East London and Durham have materialized in a sudden boost in content production, as like many colleges, they recognize a way to connect with their target market.
Testimonials
The information was incredibly informative, engaging and actionable. I was attending this training as we embark on deeper engagement in short form video/digital and it provided so much food for thought paired with completely useful information to use if/when we start using TikTok.
Extremely informative and helpful for our small social team to learn more about TikTok marketing.
The TikTok workshop was great. Coming from a strategist who mastered Instagram, it was great to learn what works on another platform! This took a deep dive into the details of what you need to incorporate to be successful on TikTok!
There was a lot of information, and it covered valuable tips and guidance to build the right content and strategy. Very important and helpful to get a recording of the class to go back and rewatch it.
