DMAnc.org Online Certification Workshops
Spring Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing: regularly $600 now 25% off—$450. Enroll here (Pre-recorded).
Why Take this Course?
The new AI tools in ChatGPT, Microsoft Office, Google, and others are the most significant changes in digital marketing since the introduction of the web in 1993. AI tools can save time, help generate ideas, and improve productivity. This workshop is for digital marketers who are looking to learn new tools and skills to improve their efficiency and productivity.
The goal of this two-session workshop is to help digital marketers learn how to use ChatGPT and other AI tools to improve their efficiency and productivity in their digital marketing.
Use AI tools to quickly generate high-quality text and images that you can use for marketing content, such as articles, blogs, web pages, product descriptions, digital ads, social media posts, and videos. Attendees will also see how to use AI to come up with unique creative ideas or brainstorming.
You’ll see live hands-on examples, step by step, of how to use AI to create text and images. You’ll get the recorded video which you can review so you can apply this to your work. All slides include the prompts and results, which you can copy, edit, and use for your work.
Andreas Ramos is among the first instructors in the world to teach university-level courses in the use of AI tools for digital marketing, and the author of more than twenty-two books on digital marketing.
(Can’t attend a live class? No problem. This masterclass series is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop dates and times:
Module 1: AI Tools for Writing Blog Articles, Web Content, Emails, and Product Descriptions.
Pre-recorded online. Next live masterclass coming in July 2023!
Module 2: AI Tools for Social Media, Digital Ads, and Images.
Pre-recorded online. Next live masterclass coming in July 2023!
Module 1: AI Tools for Writing Blog Articles, Web Content, Emails, and Product Descriptions.
Special Pricing: regularly $600 now 25% off—$450. Enroll here (Pre-recorded).
Description:
The first session covers the AI tools and how to use them for creating or editing text to save time and enhance creative flow. The focus is on the use of AI for digital marketing for writing blog articles, web content, emails, product descriptions, ebook outlines, press releases, and competitor reviews. We’ll include a comparison and how to use tools such as ChatGPT, ChatGPT Pro, Microsoft Chat and Google Bard, Anthropic Claude, and other tools, and an overview of the upcoming AI tools in Microsoft Copilot.
Key Takeaways:
- The focus is hands-on, applicable tools and processes.
- Every slide includes the prompt and its result. You can copy the prompts, edit them, and use them for your work.
- Introduction to the basics of ChatGPT and other AI tools for digital marketing.
- Comparison of the current state of ChatGPT, ChatGPT Pro, Microsoft Chat and Google Bard, Anthropic Claude, and other tools.
- Overview of the upcoming AI tools in Microsoft Copilot.
- Live demonstration of many items in this presentation: How to create articles, book outlines, customer review summaries, business plans, competitor analysis, write job ads, emails, press releases, grant proposals, and more.
- How to use these tools to write (or improve your writing) for articles, blog posts, PowerPoint slides, and outlines for articles and books.
- Use these tools to edit or improve website content, product descriptions, product summaries, and more.
- How to use AI tools to write grant proposals.
- How to use AI to translate to 50 languages.
- Create certification exams for your products or services.
- How to use AI to prepare for conferences.
- Additional uses include how to quickly produce time-consuming reference letters and employee quarterly reviews.
Module 2: AI Tools for Social Media, Digital Ads, and Images.
Special Pricing: regularly $600 now 25% off—$450. Enroll here (Pre-recorded).
Description:
The second session continues with ways to use AI for social media, digital ads, and images to save time, increase your content library and enable faster testing. Plus, how to use AI in unique ways for creative brainstorming and organizing customer reviews, and sentiment. Plus, how to improve your LinkedIn page for your company and yourself.
Key Takeaways:
- Using AI tools’ ability to come up with unique creative ideas, and suggestions for brainstorming.
- Using AI tools to create hundreds of social media posts in seconds. A custom spreadsheet (included) shows how to make sure the posts are within character limits. Date and time are added to the posts so it can be uploaded into a social media management tool.
- Use AI to analyze thousands of customer reviews or social media comments, with summaries of customers’ problems, suggested solutions, representative quotes that can be used for marketing blurbs and social media posts, and sorted by sentiment (positive, neutral, negative).
- AI can create unique photos, images, and videos for your product shots, websites, and more.
- For SEO, writing meta-tags (TITLE and DESCRIPTION), how to edit those, how to check the character limits, and how to test them.
- For digital ads for Google RSA: quickly create fifteen headlines and four description lines, how to check these to fit Google Ad’s character count restrictions, and how to find data to see which lines are the best ones. The best ads can be copied for use in your ads in Facebook, Instagram, LinkedIn, Tiktok, and other ad platforms.
- How to use ChatGPT to improve your LinkedIn pages for your company and yourself.
- How to integrate ChatGPT and other AI tools into digital marketing strategies.
How to Convince Your Boss Why You Should Take this Class:
The new AI tools in ChatGPT, Microsoft Office, and Google are the most significant changes in digital marketing since the introduction of the web in 1993 and the iPhone in 2007. You’ll be able to do more, faster, with better quality, and lower costs. Don’t be left behind in this new world of AI-enabled digital marketing. Sign up for our course now and boost your efficiency and productivity!
The Presentations:
The workshops are hands-on. Attendees will leave the workshop with a practical understanding of how to immediately integrate ChatGPT and other AI tools into their digital marketing strategies, and how to quickly and efficiently generate high-quality marketing content. All examples include the prompts and the results which you can copy, edit, and use in your work.
Download Material:
- The Powerpoint of the presentation workbook.
- The video of the presentation.
- Ebooks, links, and recommended reading.
- Spreadsheet for Microsoft Excel and Google Sheets with worksheets for SEO meta-tags, Google Ads, social postings, and business plans. The worksheets include formulas that count the number of characters for SEO tags, digital ads, social postings, and business plans.
Who is the course for?
Marketing managers, digital marketers, social media managers, public relations managers, content managers, content authors, editors, copy editors, and writers.
The Presenter:
Andreas Ramos
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has been using AI tools for his work as CMO of a startup. He is also among the first professors in the world to teach university courses in the use of AI tools for digital marketing.
Andreas also manages a Twitter List of 30+ key people in AI for marketing, including OpenAI, Microsoft, Google, Nvidia, Meta, and professors in marketing at Wharton, NYU, Stanford, and other universities.
He has 25+ years of professional experience in digital marketing for startups, companies, and global enterprises. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the director of the digital agency at Acxiom. He is the author of 22+ books on SEO and digital marketing, including one of the first books on how to build HTML websites. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on from one of the leading experts in digital marketing in Silicon Valley.
Publications
- Mastering LinkedIn for Professional Lead Generation (2019). Over 15,000 people have read the LinkedIn book. It shows B2B bizdev how to use LinkedIn Sales Navigator to find leads and build connections. Sales Navigator is a powerful tool with advanced filters that let you search millions of members to find the right ones for your business. You then use Sales Nav to learn about your leads, watch their activity, contact them, and develop business connections with them. Available at Amazon.
- Google Analytics 4.0: Install, Configure, Use GA4 (July 2021). Google Analytics has been updated from Google Analytics 3.0 (GA3) to Google Analytics 4.0 (GA4). It’s not an upgrade or update. Google Analytics 4.0 is substantially different in how it works and how you use it. Available on Amazon.
- Ad Fraud (September 2020). How to change the settings in Google Ads so you don’t lose money. Available at Amazon.
- LinkedIn Profile Optimization (November 2019). Just as Google has an algorithm to rank pages and show the best ones at the top, LinkedIn also has an algorithm to rank profiles and show the best ones at the top. This eBook shows you how to improve your LinkedIn profile so you show up. If there’s SEO (search engine optimization) for Google, then there’s LPO (LinkedIn Profile optimization) for LinkedIn. Available at Amazon.
- Startup. (January 2017). #1 Amazon Best Seller in two categories. How to build a Silicon Valley startup. Interviews with twenty-six founders, angels, and VCs. Available at Amazon.
- Technical editor of Search Engine Marketing, Inc. by Mike Moran and Bill Hunt (IBM Press, 3rd edition, December 2014), the authoritative book on enterprise SEO for global companies.
- The ASO Book (October 2014). App Store Optimization (ASO). Available at Amazon.
- #TwitterBook (September, 2014). #1 Amazon Best Seller in three categories. How to use Twitter. ISBN 978-0-9893600-4-3 USA. Available at Amazon.
- How to Write a Book! (August 2014). #1 Amazon Best Seller in two categories. How to write books to improve your career. Step-by-step, hands-on process for researching, outlining, drafts, and copyediting to produce ebooks and printed books. Interviews with ten authors and two publishers. Available at Amazon.
- SEO eBook (March, 2014). A 53-page ebook on the changes at Google, Baidu, Yandex, and Bing and how this affects the future of SEO. Based on interviews with senior engineers at Baidu, Yandex, and Google.
- The Big Book of Content Marketing (May 2013). Strategy and tactics for content marketing with SEO, PPC, and social media. How to set goals and tracking to determine KPIs, including CPL, and CPA. The book is an Amazon Best Seller and reached the #2 position for web marketing books. Praise from Act-On Software, The Experts Bench, Stanford Graduate School of Business, YouSendIt, Citrix, and Polycom. ISBN 978-0-9893600-0-5 USA. Amazon Best Seller. Published in the US and Paris.
- Search Engine Marketing. How to use analytics to manage multichannel marketing (SEO, PPC, social networks, email, radio, TV, mobile, and other channels). McGraw-Hill, 2009. At Amazon, Barnes & Noble, and other bookstores. Published in US and Taiwan by McGraw-Hill. The China edition was published by Tsinghua University Press, Beijing, 2010. The Taiwan edition was published by McGraw-Hill Taiwan, 2009. Available at Amazon.
- Search Marketing Professional. Created a 3-day course with certification by the Silicon Valley American Marketing Association (SV-AMA). Course covers business strategy, demand generation, digital marketing, e-commerce, search marketing, search engine optimization, and web analytics. The courseware is used at Tsinghua University in Beijing and Rider University in New Jersey.
- Insider SEO & PPC. How to use search engines to get qualified leads, prospects, and customers by building and managing SEO and PPC campaigns. Interviews with Google, Microsoft, Clicktracks Web Analytics, and others. Second edition. Jain Publishing, 2006.
- Insider’s Guide to SEO. Book on SEO. This was the first edition. After a year, we updated it as a second edition (see the book above). Jain Publishing, 2004.
- Hands-On Web Design. This came out in early 1996. By 1998, there were hundreds of books on HTML but this was one of the first books about HTML web development. Jain Publishing. 1996.
Testimonials
This course provided me with tools and resources I didn’t know existed that can make my daily tasks sooo much easier. Highly recommend for the multitaskers and those that wear many hats at work.
The workshop is a great introduction for using AI content in digital marketing.
The AI 2 part series was super helpful in gaining a better understanding of AI tools out there now and a look into the future!
This was a great course that provided me a strong foundation to learning about the abilities of AI. Although having no prior knowledge in AI, Andreas made it easy to follow along and understand all of the material. I would definitely recommend taking this class to stay on top of the inevitable evolution of AI in society.
This course by the DMAnc was very helpful and the tips I learned will save me countless hours!
I’ve attended several workshops on AI by other pros, but none like this one. I learned uses for AI in content creation that I hadn’t considered, such as translations, grant proposals, research for conferences and networking, social media posts with emojis, creating exams, and improving LinkedIn profiles. Andreas shares a ton of resources for creating digital ads, images, and doing SEO with AI. Learn what Microsoft and Google, as well as ChatGPT have in the works to make marketing life easier and more productive.
The presentation covered very up to date information on a quickly evolving field and the presenter was obviously very knowledgeable about the subject.
This workshop, along with some others, does a good job of staying up to date with what is happening in the world of marketing. Noteworthy and experienced people from the industry are selected to conducted these workshops, so drawing on their expertise and experience is always helpful.
I wasn’t sure what to expect since this is my first course with DMA, but I am pleasantly surprised by the expertise of the instructor. I learned a LOT and this is after exploring the topic on my own for a few weeks and participating in another free webinar. This course was definitely a step above what I’ve seen on this topic so far.
