DMAnc.org Online Certification Workshops
Fall Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 3 Only (Pre-recorded Online): regularly $300 now $225. Enroll here.
Special Series Pricing: All three Google Analytics 3.0 modules $900 now 45% off—$495. Enroll here.
Why Take this Course?
Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results. This workshop is module 3 in a three-module workshop series that shows you how to install and use Google Analytics 3.0.
In the third Google Analytics 3.0 workshop, we cover the last two major reports: Behavior and Conversions:
- The Behavior report shows you what your visitors are doing on your website. What are the entrance pages to your site? What pages do they look at? What pages do they ignore? This is all practical information to make changes to your website. You quickly see if the change was good or bad so you can make further changes. You’ll see how to select the pages to improve. By improving the bounce rate for a page, you’ll have more visitors, leads, and sales. In addition, the better the bounce rate, the higher the page will show up in Google.
- The Conversion report also gives you practical information. If a page in your conversion path is leaking too many users, you can fix that page to get the users to go to the next step in the conversion path. This increases conversions without additional marketing. You’ll also see how to set up conversion tracking and visualize the data with a conversion funnel. This is very useful with clients and decision-makers.
- Additional items about Google Analytics 3.0: Heat maps, access permissions, multiple websites in one analytics account, Google Data Studio, analytics on your mobile, and insights.
- Finally, one we’ll give you a list of the six best reports in Google Analytics 3.0.
(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Workshop date and time:
Pre-recorded Online.
Key Takeaways:
- Use heat maps to see where your visitors click on your pages.
- You can pull all of the data into one analytics report if you have several websites.
- You can flow your data into Google Data Studio to create better presentations.
- The Google Analytics app lets you use Google Universal Analytics on your iPhone or Android phone.
- How to use the Insights panel for additional business information.
- The Behavior report shows you how visitors flow through your website.
- Landing pages, the different definitions, and what it means for Google Analytics.
- Deep dive into the Bounce Rate report. See the bounce rate for a page and how to fix it. First, you can see from where the visitors came and the keywords they used, which may help you to make changes to the page, so it offers what they expected to see. Going further, you can see the page’s bounce rate over time. You can use this to make a change to the page and then see if the change improved (or hurt) the bounce rate. By testing changes, you can improve the page’s bounce rate.
- We also give you guidelines about bounce rates: good, okay, and poor.
- The Behavior report also shows two reports for the loading speed of a page. This helps you decide where to start.
- You can also see the search terms people use in your site’s search box. This helps you to improve the navigation or give you ideas for additional products.
- We look at the Conversions Report. You use the Conversions Report to track goals. You can see if a page in your conversion path is leaking too many users. By fixing that page you get the users to go to the next step in the conversion path, so you can increase conversions without additional marketing.
- You’ll see how to configure goals. Just about anything can be tracked at websites.
- Conversion can include engagement, such as the number of downloads in the last 30 days, how often a video was watched, how many used the mortgage calculator, how many reached five pages in your website, or how many spent (for example) five minutes on the site in the last 30 days.
- Conversion can include lead generation (lead gen), such as how often an information request form was submitted, the email link was clicked, or how many people subscribed to the newsletter.
- Conversion can include sales. You can track the number of purchases per quarter, the amount of revenue on average per week for the last six months, and so on.
- We will also see how to visualize the data with a conversion funnel. This clearly shows the steps that visitors take in the conversion path and where they drop out of the path. By fixing these pages, you increase your conversions without additional marketing.
- We close with a list of the six best reports in Google Analytics 3.0.
- In addition, there is a list of resources from Google, including Google’s internal information library, links, and other eBooks.
How to Convince Your Boss Why You Should Take this Class:
With objective data, you can manage staff, agencies, or contractors. Your teams can create and manage digital marketing that reaches your business goals.
Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.
The Presentations:
- The Google Analytics 3.0 workshops are hands-on and practical.
- You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 3.0.
- The workshops are live online, so you can ask your questions.
- Can’t attend live online workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
- Screenshots with step-by-step instructions in numbered lists with links.
- You can copy the examples, edit them, and use them in your work.
- Each section has handy checklists that you can use for your work.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
- The KPI eBook by Andreas Ramos explains KPIs, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (the breakeven point), and more.
Who is the course for?
By understanding Google Analytics 3.0, you can do the work yourself or manage your team, agency, or consultants. For example, marketing managers, digital marketing managers, marketing analysts, social media managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits can use Google Analytics to understand their digital marketing data.
The Presenter:
Andreas Ramos
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
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