Marketer’s Action Plan for Digital Asset Management: Gaining Control of Your Digital Footprint

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

Digital footprint or digital nightmare? Marketing professionals are increasingly confronted with the need to access, utilize and manage their company’s digital assets—then horrified to find that the resources needed are not only locked away but within a digital footprint whose boundaries are near invisible. Abrupt staff changes and lack of transition plans are leaving marketers without the keys to launch initiatives, exploit precious content and manage digital campaigns.

So what can you do to prevent a coworker from leaving with all the logins, or with knowledge and organization of content, assets, lists, and permissions—leaving you with no idea of where things are? Find out: Get the tools you need to protect yourself and your company by attending this brand-new course from Susan Finch. Highly regarded as a trainer and branding strategist, Susan will show you how to take control, create best practice documentation and generate successful succession plans for you and your company’s information.

If you have worries about any of the following, this brand-new workshop is for you

Points that will be covered, as well as skills taught:

• Discovering how your company is listed in online directories.
• Securing your own lists of saved passwords on behalf of your company, and your own personal logins.
• Setting up a logical plan to decide who has access to these logins, what the backup plan is, and how to remove people that are no longer with the firm.
• Creating policies with HR and leadership as to access rules, restrictions, expectations, and boundaries.
• Finding all of the long-lost applications, websites, and accounts that should be updated or retired.
• What happens when you have resources that are only for current vendors, clients, team members and you need to quickly change them?
• Deciding what to discard with thoughtfulness, caution, and long-term logic.
• Remaining the hero, even if you leave the company and need to pass the torch.
• In the event of an emergency, such as we’ve gone through in recent months, who would be the point person, the chain of responding to investors, employees, media, vendors, customers to have a consistent message so they do not lose confidence.

Regular maintenance:

1. Periodically, or at least annually reviewing your browsers to ensure you are not saving passwords there, same with the rest of the company who must login.
2. Updating universal passwords when key team members change and doing it quickly before they have a chance to make changes.
3. Some answers you’ll need to have in your documentation:
   • Who updates the CMS plug-ins every month?
   • Who has access to the server root?
   • When does the security certificate expire, and who knows?
   • When does the domain name expire, and who knows? How many domains do we own and who actually knows?
   • Where is the email hosted and who controls adding new accounts?
   • Who is reviewing website security and backup needs on a regular basis and making sure the latest software is being used for protection?
4. Process documentation including:
   • Who does and doesn’t have “admin access” to various tech tools, and what permissions they have.
   • Where are brand guidelines, logos, illustrations stored, and who has access to them?
   • Where are all of the image, music and stock asset licenses stored?
5. Review the emergency communication plan annually, at the least, to ensure all procedures are current.
6. Review of shared cloud storage depositories to ensure old employees no longer have access, as well as vendors from the past and former strategic partners and clients.

Key Takeaways:

• After this course, you will be able to determine the reach of your company’s digital footprint.
• You will also know how to secure your own devices, your own logins to prevent hacking and frustration with so many logins and generating so many wild passwords that are compliant and not repetitive.
• How to plan for a disaster and create a basic chain of communication.
• How to search for all the forgotten places you created logins years ago and jobs ago: You’d be surprised what you still have access to.

Who the course is for:

This course is ideal for marketing management for smaller companies under 50 people, or with several divisions under one umbrella in larger companies. The information will also be valuable for team members who must regularly login to many sites and tools as part of their work for the company, and anyone who has been creating a digital footprint for years – time to reel it in. Sign up and bring your questions and concerns.

Instructor: Susan Finch

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.