Next Live Workshop Date: Tuesday, September 20, 2022
DMAnc.org Live Online Certification Workshop

(9:00 am – 11:00 am PDT)
2022-9-20 9:00:00 2022-9-20 11:00:00 America/Los_Angeles Email Marketing Workshop 1: Improving your campaign results with better copy, design, and strategy DMAnc.org Live Online Certification Webinar Online Laurie Beasley [email protected]

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.)

Email marketing is the foundation of any good multi-channel marketing strategy.

But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.

We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.

What you’ll learn:

  • The importance of email within the multichannel strategy.
  • Understanding the objective hierarchy to guide your strategy & setting SMART objectives:
    • How company objectives filter down to give you laser focus on which email strategies will get you the best results and which elements to optimize.
  • Optimizing your email design and structure: Key design considerations to ensure your emails maximize your audience engagement:
    • Creating open worthy subject lines.
    • The anatomy of an email – key sections every email has and need to be optimized, regardless of design.
    • Optimizing for mobile and responsive design to enhance engagement across multiple devices.
    • Optimizing the email for preview pane and blocked images to ensure your message always gets across and is actionable.
    • Design techniques to draw the eye to your Call-to-Action (CTA).
    • Optimizing your CTA color, placement and wording to maximize clicks.
    • Advanced email design: Interactive email to bring your message to life and help subscribers engage there and then.
      • Video in email – key do’s and don’ts.
      • GIF’s – the right and wrong way to use them.
      • What are AMP and Creative HTML and how can you use them to better deliver your content to subscribers and generate engagement?
    • Techniques to create copy that converts and connects with your subscribers.
  • How to determine the right day of the week/time of day to send your emails and how often to communicate with them.
  • Creating a thorough pre-send testing (QA) process to minimize mistakes:
    • Key areas of your campaign to test pre-send.
    • Tools to help you speed up the process.
    • What to do if a mistake does happen on a live send.
  • Know your metrics – analyzing your results for trends, issues and potential future opportunities.
  • Testing as a strategic issue; 5 steps to create tests that actually get results you can use (across channels!).

Materials Provided:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.

The Presentation:

  • The workshop is hands-on and practical.
  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Instructor: Kate Barrett

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2022-9-20 9:00:00 2022-9-20 11:00:00 America/Los_Angeles Email Marketing Workshop 1: Improving your campaign results with better copy, design, and strategy DMAnc.org Live Online Certification Webinar Online Laurie Beasley [email protected]

Testimonials

Very pleased with today’s workshop! Received a lot of useful information and resources that will help me in my job. Can’t wait for the next one!

Randy CasquejoMarine Marketing - CRM Coordinator, Yamaha Motor USA - M.E.S.

Great course for taking email strategy and tactics to the next level.

Rouba NajjarSenior Product Manager, GenScript, Inc.

Kate did a great job going through each topic in great detail, and I left the presentation with some clear action items on how to improve my email results.

Michael MarzeottiMarketing Automation Specialist, Advisor Investments

A great presentation that covered all the important details about the whole process of email marketing while giving great examples.

Amanda HiggsVisual Designer, Intuit

Fantastic presentation and loads of practical tips! I was engaged the whole time.

Darlene HarlockDirector of Demand Generation, Kaseya

Kate and Laurie did a great job of communicating the importance of email marketing and breaking down the different components of how to make your company’s successful.

Taylor DavisContent Marketing Manager, Commonwealth Senior Living

This course was a fantastic refresher on things we should all be already implementing in our Email Marketing, but also offered new strategies that could be started right away.

Amanda PruynMarketing, Progressive Medical

Kate Barrett was such an excellent engaging presenter. Having a pleasant person to listen to makes a two hour slideshow that much more enjoyable. Helpful email marketing content, especially in terms of overall business goals and focusing on consumer’s interest. Definitely recommend!

Meagan RobbMarketing Coordinator, McBride Homes

This is not my field of work in my company, I am helping with marketing and designing flyers so this is pretty new for me. This class was easy to understand and follow with a lot of useful information. I am looking forward to the additional 2 classes in this series.

Jodi ShafferIndustrial Purchasing Manager, R/W Connection

Great presentation, packed with helpful information that can be implemented for quick results! Will definitely recommend it to anyone looking to improve their email marketing with just a short few hours to spare.

Selineh PitrossAdvertising and Promotions Specialist, Premier America Credit Union

This was a very informative seminar. I learned a lot of DOs and DONTs for email campaigns. I liked that she shared small tips that I wouldn’t normally think of. This seminar alone will definitely help me enhance my future email campaigns. I would recommend 100%.

Melissa EdgarMarketing Manager, Total Scope

All the information you need in a fundamentals class, presented in a lively and engaging way!

Kara VanValinSenior Copywriter, Annexus

I really enjoyed this course as I learned some things that I feel can really help my company emails improve.

Tessa AmsdenSocial Media Marketing Coordinator, Nevco

The presenter demonstrated real life examples of how well thought out strategies lead to better marketing results.

Lisa MaciasMarketing, Blank Rome LLP

We are relatively new to email marketing, and this workshop offered incredibly useful tips from writing to design to testing. Great job!

Cathy PendletonManager of Content Development, Ergon, Inc.

Class was excellent in covering all topics related to Email best practices and fundamentals for delivering the best content

Rosanna HaleManager of Content Development, Ergon, Inc.

I would’ve loved to have this workshop when I first started in email marketing. It’s well packed with information and Kate just easily and clearly takes you through it. Also those with experience would benefit from it without a doubt. It gives you a fresh look at your email marketing strategy and reminds you of what works best and what is best to skip to acquire and retain your subscriber base.

Marwah AfifiPaula’s Choice Europe, B.V.

Very informative even for someone who has been doing email for a very long time. It puts known concepts into a different perspective that will help you find a new way to reach your goals.

Gloria BinerDigital Marketing Manager at Bounty Hunter Rare Wine & Spirits

This course provides a toolkit for investigating your email marketing processes for strengths and gaps. I can’t wait to use some of these tips and tricks to improve our strategy.

Becky WeatherfordMarketing leader & Creative Strategist, CBT Company
Summary
Event
Email Marketing Workshop 1: Improving your campaign results with better copy, design, and strategy
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
September 20, 2022
Ending on
September 20, 2022
Description
Email marketing is the foundation of any good multi-channel marketing strategy. But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.
Offer Price
USD 300
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