Everything You Need to Lead in the Age of AI-powered Advertising.
Special Fall Pricing: Regularly $1,200 is now 50% off—$600. Enroll Here.
Overview
Google remains the world’s leading traffic source, with over 105 billion monthly visits. To stand out, marketers must master Google Ads’ latest tools and techniques to precisely reach their target audiences and convert them efficiently.
This comprehensive, hands-on masterclass empowers you to run smarter, more effective ad campaigns by leveraging advanced bidding strategies, AI-powered automation, and the latest ad formats, including RSA (Responsive Search Ads), AI Max, and pMax (Performance Max).
Whether you’re managing campaigns directly or leading a team, this course equips you to confidently navigate constant platform updates, drive measurable results, and make data-backed decisions that grow your business.
Key takeaways
- Master RSA, AI Max, and pMax campaign strategies to maximize reach and conversions.
- Learn to use AI for rapid keyword research, ad creation, and campaign optimization.
- Optimize bidding and budgeting to outperform higher-bid competitors with less spend.
- Implement advanced techniques like dynamic insertion, split testing, and audience targeting for better engagement.
- Build high-performing ads tailored to user behavior, context, and location.
- Confidently manage multi-channel ad strategies across Google Search, YouTube, Display Network, and beyond.
- Gain insider insights from real-world case studies and Google internal documentation.
Can’t attend live? No problem!
You’ll receive:
- Full video recordings of all sessions.
- Downloadable PowerPoint slides.
- Additional handouts, checklists, and step-by-step guides.
- All materials are delivered within 24 hours after each session.
Module 1: Google Ads and Keywords.
Lay the foundation for success by mastering account structure, keyword research, and campaign setup. Learn to leverage AI tools to quickly define your audience, discover top-performing keywords, and write ad copy that resonates.
Key Takeaways:
- How Google’s business model and policies shape your ad strategies.
- Using AI to research, categorize, and prioritize keywords by competition, seasonality, and intent.
- Understanding Google’s bid process and insights from recent antitrust litigation.
- Structuring your Google Ads account for maximum flexibility and control.
- Balancing SEO, organic search, and paid advertising in your marketing mix.
- Writing ads using AI tools to save time and improve relevance.
- Reading and interpreting Google’s data reports and trend recommendations.
- Bonus: Receive Andreas Ramos’ book, Prompt Crafting for Digital Marketing.
Module 2: Creating and Managing RSA, AI Max, and pMax Ads, Plus New AI Tricks
Dive into advanced ad formats and creative strategies that boost engagement and conversions.
Key Takeaways:
- The differences between RSA and pMax ads and when to use each.
- Mastering match modes and negative keywords to fine-tune your targeting.
- Dynamic insertion techniques for personalized messaging (e.g., countdown timers, location-based offers).
- Using AI to automate RSA ad creation for scalable, customized campaigns.
- Developing and adding high-impact assets like callouts, images, and forms.
- Strategies for using display ads to expand reach on YouTube, partner sites, and the Display Network.
- A/B split testing to identify top-performing ads without extra software quickly.
- Setting up and optimizing pMax campaigns, including targeting URLs, themes, and conversion improvements.
- Understanding and avoiding common pitfalls with pMax.
- We also look at the new AI Max for RSA ads: what AI Max does, how to use it, and how to check the results.
Module 3: Bids and Budgets.
Unlock the secrets behind Google’s bidding algorithm to stretch your budget further and outperform higher-paying competitors.
Key Takeaways:
- How Google’s auction and Quality Score system determines your ad rank and costs.
- Tactics to improve Quality Score and lower cost-per-click while increasing visibility.
- Smart bidding strategies aligned to your KPIs and conversion goals.
- Using portfolio bidding and smart budgeting for efficient resource allocation.
- Setting up and managing conversion events to optimize ROI.
- Leveraging Google’s Master Client Center (MCC) and Ads Editor for multi-account management.
- Avoiding ad fraud and maximizing transparency.
- Managing global campaigns across time zones, languages, and regions.
- Using UTM tags with GA4 to track performance precisely.
- Bonus resources: KPI eBook, bid management checklists, keyword spreadsheets, and more.
How to Convince Your Boss Why You Should Take this Class:
- Gain insider knowledge on Google Ads’ evolving tools and algorithms to keep your organization competitive.
- Learn practical, hands-on strategies that drive immediate improvements in campaign ROI.
- Reduce costs by improving Quality Scores and bidding smarter instead of spending more.
- Automate and scale ad creation using AI, freeing up valuable time and resources.
- Deliver executive-level reports that showcase real impact and support future budget increases.
- Strengthen your ability to guide and train internal teams or agencies effectively.
- Become the go-to expert in your organization for advanced Google Ads and AI marketing.
The Presentations:
- The workshops are hands-on and practical.
- In addition, the workshops are live so you can ask your questions.
- Can’t attend the live workshops? No problem! All workshops are recorded. If you have questions, you’re welcome to email the instructor.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
- Spreadsheet to collect and manage thousands of keywords.
- Spreadsheet tool to convert your keywords to lower case.
- Free software to make permutations of your keywords.
- Spreadsheet tool to translate your keywords into 66 languages.
- The KPI eBook by Andreas Ramos explains KPIs, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (the breakeven point), and more.
Who is the course for?
- Marketing managers and directors who oversee digital ad strategy and ROI.
- Search engine marketers and campaign managers looking to stay ahead with AI and advanced ad formats.
- Creative directors, agency account directors, and media planners who present results to clients and executives.
- E-commerce and demand generation leaders who rely on paid ads for scalable growth.
- B2B and B2C marketers, government, and nonprofit teams who need actionable, measurable advertising strategies.
- Anyone moving from traditional keyword-based campaigns to AI-optimized advertising.
The Presenter:
Andreas Ramos
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
- Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
- Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
- Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
- Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
- Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
- In Palo Alto since 1992.
- Master’s degree from Universität Heidelberg, Germany.
- Website is https://andreas.com (online since 1994).
- Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.
“DMANC’s course on Google Ads is phenomenal. The host (Andreas Ramos) gives students such a vast wealth of information and knowledge on Google Ads, that it’s surely guaranteed to help them improve their own campaigns.”
I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.
Great resource for beginners or experienced marketers wanting to broaden their skill set.
A knowledge packed two hours instructed by an expert – well worth my time to attend! The content and handouts will become a valuable resource as we navigate and build out our digital strategy for the rest of 2022 and 2023.
This is an in-depth rundown of everything one would need to get started on the Google Ads space. With three separate sessions of increasing complexity, these seminars prove to contain great value for those new to Google Ads as well as experienced veterans alike.
The workshop was informative, concise, and engaging. I am glad I was able to take note of these key-takeaways and truly learn something today!
This course is great – it’s extremely helpful with step by step processes!
The workshop provided valuable information, especially for the novice. The presenter was approachable and encouraged we ask questions.
Loved the in-depth approach to the background of Google Ads and the optimization tips.
