Dates:

  • Wednesday, June 8, 2022 (12:00 pm – 2:00 pm PDT)

DMAnc.org Live Online Certification Workshops

2022-6-8 12:00:00 2022-6-8 14:00:00 America/Los_Angeles Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4 DMAnc.org Live Online Certification Webinar Online Laurie Beasley [email protected]

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

(Special Series Pricing: All three Google Analytics 4.0 workshops for $900 $675. Enroll here.)

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.

Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0.

About the Instructor:

This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.

In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights. Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.

What You’ll Learn in this Workshop:

In the first fundamentals workshop, we’ll see the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). We go on to the installation of GA4. You’ll see how to use both GA3 and GA4 side by side and how to switch from one to the other. We also cover how to install and use Google Tag Manager (GTM), which is necessary for GA4.

You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.

Key Takeaways:

  • A Quick Overview.
  • Why Did Google Create Google Analytics 4?
  • Why You Will Want to Learn GA4.
  • Why Upgrade to GA4?
  • The Basic Idea of GA3.
  • The Basic Idea of GA4: The Data Model.
  • Compare GA3 vs GA4.
  • How to use GA3 and GA4 side by side.
  • Future of GA4.
  • Installation and Configuration of GA4.
  • Install and use Google Tag Manager (GTM).
  • How to Check the GA4 and GTM tags.
  • Use the Google GA4 demo accounts for websites and apps.
  • How to configure GA4 with the Admin panel.
  • Add and manage users.
  • Add filters.
  • How to use the change history.

Download Material:

  • Video recording of the presentation.
  • PDF of the complete presentation.
  • Access to future updates of the presentation.

The Presentation:

  • The workshop is live so that you can ask your questions during the event.
  • The workshop is hands-on and practical.
  • Step-by-step instructions in numbered lists so you can do this yourself, along with links.
  • Everything in clear English with lots of illustrations and examples.
  • You can copy the examples, edit them, and use them in your work.
  • List of additional reading.

The Course Is for:

  • Companies and agencies to improve their digital marketing.
  • Marketing managers to understand analytics so they can manage staff, agencies, or contractors.
  • Anyone who works with web analytics.

Note: Expect Changes!

Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.

Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2022-6-8 12:00:00 2022-6-8 14:00:00 America/Los_Angeles Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4 DMAnc.org Live Online Certification Webinar Online Laurie Beasley [email protected]

Testimonials

One of the best courses I have ever taken! Amazing, relevant, unique content. Worth every dollar and minute of your time!

Danielle ThorntonDigital Growth Manager, Nature’s Way

Great course! Instructor is very knowledgable and definitely has tons of experience. I’m more on the advanced side of things, using the Google stack for over a decade and the intro course was still very helpful.

Jesse NuttallDirector of Digital, Director of Digital

Andreas is a great resource on a variety of topics, explaining things in an easy to understand way whether you are a novice or seasoned professional

Steven LafontaineInternet Marketing Director, West Coast Self-Storage

Andreas is a great teacher with a knack for cutting through Google’s jargon and fluid rules to make it easier to grasp and use the features of GA4. Also, I learned more than just the fundamentals of Analytics 4.

Dave ReyburnBrand Marketing Manager, Remedi Electronic Commerce

Great training for someone getting ready to transition from Google Analytics 3.0 to 4.0.

Cris BeckerSr. Manager, Marketing & Communications, Leonardo DRS

Great instructor, very knowledgeable and engaging.

Michelle JohnsonSVP Sales and Marketing, SVP Sales and Marketing

Content rich and thorough presentation.

Trudy PattersonWeb Content Specialist, ISPE

This was an amazing workshop. I really enjoyed that it wasn’t overly technical and didn’t overwhelm. The presenter sought to educate versus overwhelm or “impress” with technical knowledge.

Sarah WallaceDigital Manager, Hope for the Heart

Very informative and great presenter. Really enjoyed everything that was presented and will use in the future.

Katie HessMarketing and Communications Admin, Ergon, Inc.

The course today was very helpful! Easy to follow along and implement immediately.

Gayle HallMarketing Coordinator, HiLine Homes

Andreas and his team make this workshop flow. It is direct, quick, and hits the necessary topics. It is like an insiders guide to the other side of Google Analytics.

Paul HalbrookMarketing Director, The Roof Depot, Inc.

Very insightful, step-by-step help on Google Analytics from beginning to end.

Mitchell StewartDigital Media Specialist, Kapco, Inc.

This was a very insightful presentation. Being able to ask questions along the way made it feel like an in-person course.

Jennifer McNeaseData and Analytics Manager, EASB

Andreas obviously enjoys the subject matter and projects that enthusiasm forward to his students!

Shannon WoodsDirector of Marketing, Orthopaedic & Spine Center

Trainer is awesome and pretty clear with the explanations.

Rakesh EnumlaData Analytics Coordinator, Governors State University

This seminar illuminates the differences in GA3 and GA4

Alexandria DolezalWeb Design Manager, Governors State University
Summary
Event
Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
June 8, 2022
Ending on
June 8, 2022
Description
In the first fundamentals workshop, we’ll see the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). We go on to the installation of GA4. You’ll see how to use both GA3 and GA4 side by side and how to switch from one to the other. We also cover how to install and use Google Tag Manager (GTM), which is necessary for GA4.
Offer Price
USD 300
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