Spring Discount: 20% Off
Free Lifetime Workshop Updates
Regularly $250, Now $200
(Special Series Pricing: All three Google Analytics workshops for $750 $425. Enroll here.)
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
This workshop is led by Andreas Ramos, author of 17 books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.
This workshop is part two of a 3-part Google Analytics series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Analytics 3.0. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Analytics Fundamentals, Intermediate and Advanced workshops. Learn more here.
Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results.
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Note: Google Analytics 3.0 versus Google Analytics 4.0
Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We are preparing a course on GA 4.0, but we don’t have it ready yet. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.
What You’ll Learn in this Workshop:
In this workshop we will go through the first two major report sections of Google Analytics 3.0: Audience and Acquisition.
We will cover the first two major sections of Google Analytics:
- Audience: Who is visiting your website?
- Acquisition: How did those visitors find your website?
Knowing who your visitors are, you can make changes to your website that will appeal to your audience. You will also know where to focus your marketing effort. If your audience is arriving via search engines, then you can do more with search engines. But if they are coming via social media, you can put your efforts there. Analytics gives you an understanding of your audience.
This helps you in internal meetings that discuss where to allocate budget and staff. Should the website be translated to French? Is there a market in Mexico? Should your website be designed for desktop users or only mobile users? All of this, and many more questions, can be settled with analytics data.
We will go through the Audience and Acquisitions reports, menu by menu, and then a live walk-through of the data so you can see how to find information.
You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact in presenting your data.
- How to use segmentation to refine the view of your data. You can create your own data segments and then compare your data by desktop, mobile, and tablets. You can also compare traffic sources such as direct, organic, search, paid, and referral. You’ll see more examples of segmentation. You’ll see complete examples of setup, configuration, and use so you can start using this. Your presentations will be much better.
- We then look at the Audience Report, the first of the major reports. Who is visiting your website? We can see their age, gender, and the language and device they use.
- We can also see what they’re interested in and what they are buying on the web.
- You can also see their location by continent, country, state, and city. This lets you decide where to show your ads (or turn them off).
- A powerful feature is benchmarking, which shows how your digital marketing compares against your competitors. You can see if you should increase efforts in a channel.
- By knowing your audience, you can design articles and images that appeal to them. You can also make decisions about pages, translations, markets, and so on. You can use this to choose better ads, content, and images for your digital marketing.
- In the second half of the workshop, we look at the Acquisition Report. This shows you how your visitors came to your website.
- This includes visitors from search engines, paid search (paid search, Google Ads, SEM), email, and your social media (Facebook, Instagram, LinkedIn, Twitter, and 62 additional social media sites).
- The Acquisitions Report in Google Analytics shows you the keywords that triggered your ads, the keywords that triggered your pages in search results, how your pages rank in Google.
You also see which social media sites send visitors to your site.
- We close this session with slides about the difference between free and paid versions of Google Analytics, including how to know if you’ve reached the limit for a free account.
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
- The workshop is hands-on and practical.
- The workshop is live so that you can ask your questions.
- Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
- The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
- List of selected items for additional reading.
Who Is the Course for?:
- Marketing managers, digital marketing managers, eCommerce managers, social media managers, or anyone tasked with improving digital marketing and/or social media.
- Digital agencies who want to understand their clients’ web analytics.
Three-Part Course on Google Analytics
This is the second course of the three-part course for Google Analytics. You can continue with the Advanced session, which covers the last two major reports in Google Analytics: Behavior and Conversions.
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.