Date: Friday, March 13, 2020
DMAnc.org Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2020-3-13 10:00:00 2020-3-13 12:00:00 America/Los_Angeles Google Analytics Intermediate DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Fall Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Special Series Pricing: All three Google Analytics workshops for $750 $425. Enroll here.)

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This is part two of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO.

The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.

Our Goal

Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI. The course includes lecture to cover the menus and options, followed with hands-on walk-through of Google Analytics (and you can review the presentations again to make sure you get all of the details).

What You’ll Learn

In the Fundamentals session, we learned how to install and configure Google Analytics. By now, it should be producing good, clean data for you.

In the Intermediate session, we will go through the first two major report sections of Google Analytics. This covers Audience and Acquisition.

We will cover the first two major sections of Google Analytics:

  • Audience: Who is visiting your website? You will see how to find the demographics of your visitors: age, gender, and interests. You will also see where they are (location) and what languages they are using. We also look at whether they are using desktop browsers or mobile browsers to visit your site.
  • Acquisition: How did those visitors find your website? This gives you specific details on how they came to your website: search engines (and which ones), social media, direct, or referral from another website.
  • You’ll also learn how to segment analytics data so you can separate the strands of data. For example, you can separate and compare the traffic by desktop versus mobile users.

By knowing your visitors, you can make changes to your website that will appeal to your audience. You will also know where to focus your marketing effort. If your audience is arriving via search engines, then you can do more with search engines. But if they are coming via social media, you can put your efforts there. Analytics gives you understanding of your audience.

This helps you in internal meetings that discuss where to allocate budget and staff. Should the website be translated to French? Is there a market in Mexico? Should your website be designed for desktop users or mobile users? All of this, and many more questions, can be definitely be settled with analytics data.

We will go through the Audience and Acquisitions reports, menu by menu, and then a live walk-through of the data so you can see how to find information.

There will be lots of opportunity for your questions.

Key Takeaways

  • You’ll understand how to use Google Analytics to quickly understand your website’s audience
  • You’ll know your audience’s age, gender, location, languages, devices (desktop, mobile), interests, and much more
  • You can use this to choose better ads, content, and images for your marketing, including SEO, Google Adwords, email newsletters, social media, and so on

Bonus Material

  • You can listen to the complete presentation with audio as often as you like

Three-Part Course on Google Analytics

This is the second course of the three-part course for Google Analytics. You can continue with the Advanced session, which covers the last two major reports in Google Analytics: Behavior and Conversions.

Who is the course for?

  • Senior staff, managers, and directors who are responsible for digital marketing
  • You will be able to understand Google Analytics so you can manage agencies or contractors
  • Agencies can improve their Google Analytics services to clients

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2020-3-13 10:00:00 2020-3-13 12:00:00 America/Los_Angeles Google Analytics Intermediate DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

When I take the time to enroll in a course and take time away from my day-to-day demands, I need it to be worth my time. This course was a VERY valuable use of my time.

Blake RhodesDirector of Marketing, BL Harbert International

Andreas is knowledgeable and shares anecdotes that help you to understand a concept. Additional information including answers to audience questions is added to the final handouts giving a complete package from the webinar. I will definitely attend more webinars.

Pam GoulartMarketing Manager, Fabreeka International

These webinars are a great way to get a handle on the analysis you need for your website and the actionable steps you can make for improvement.

Cindy MarianiMarketing, NETZSCH Pumps North America, LLC

This was a really informative and very helpful workshop. Even as a person who is familiar with Google Analytics, I learned things!

Hallie MarksMarketing and Communications Specialist, HRHCare

Presenter clearly has great and practical advice and tips.

Toni SchottenhammerVP of Marketing, Cathedral Corporation

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Summary
Event
Google Analytics Intermediate Workshop
Location
Online, 15227 Perry Ln,Morgan Hill,California-95037
Starting on
March 13, 2020
Ending on
March 13, 2020
Description
In the intermediate analytics session, we will use Google Analytics live in the webinar. Andreas will go through Google Analytics, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples. We will cover the first two major sections of Google Analytics: Audience: Who is visiting your website? Acquisition: How did those visitors find your website?
Offer Price
USD 250