Spring Discount: 25% Off
Free Lifetime Workshop Updates
Individual workshops $300 each, Now $225 each
Special Series Pricing: both Podcasting workshop modules for $600 $390. Enroll here.
These courses are a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional.
You can take these courses as part of the series or à la carte.
The courses include workbooks, live demonstrations, and examples. You get downloads plus lots of opportunity for your questions.
Podcasting Module 1: Learn How to Set Up a Podcast that Won’t Fail
Individual workshops $300 each, Now $225 each. Enroll here for Podcasting Module 1: Learn How to Set Up a Podcast that Won’t Fail, Live (May 24, 2022; 10:00 am to 12:00 PM PDT) or Pre-Recorded..
Special Series Pricing: both Podcasting workshop modules for $600 $390. Enroll here.
Learn How to Make A Podcast that Won’t Fail
This is the first in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. It is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
This course helps you avoid pitfalls that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, and the logic to set up systems that work for everyone. Susan will also help you with the planning for each step before, during, and after your launch. This will help ensure that everyone involved knows what to expect so none of the pieces are left behind and what you need to ask a production company if you decide to outsource. The list may surprise you.
Key Takeaways:
- After this course, you will have learned how to determine the logic and goals of your show.
- You will also be able to choose the right hosting venue for your podcast and whether to include a video version.
- We will help you with a list of questions if you consider outsourcing all or part of the production process.
- We will cover the list of prep steps so you start successfully.
- To keep the momentum and listener list building, you’ll have learned how to create steady content.
Who the course is for.
Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. Marketing professionals who have been handed the task of “doing the podcast” for the company and don’t have any idea where to start.
Materials:
- As a bonus, at the end of this course, you’ll be able to download checklists for setting up a show, maintaining the tasks for each episode, and promotions after.
- You’ll also get a file of slides that can easily be used to create episode graphics to be used on social media for promoting current and past episodes.
- Finally, you’ll get a sample of a typical guest package to encourage your guests to add the episode to their own sites and share it with their followers and lists.
Podcasting Module 2: Refining & Improving Your Podcast to Get More Listeners and Shares
Individual workshops $300 each, Now $225 each. Enroll here for Podcasting Module 2: Refining & Improving Your Podcast to Get More Listeners and Shares, Live (June 14, 2022; 10:00 am to 12:00 PM PDT) or Pre-Recorded.
Special Series Pricing: both Podcasting workshop modules for $600 $390. Enroll here.
Learn How to Refine & Improve Your Podcast to Get More Listeners and Shares
This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. This course will help you refine your show, your process and marketing to increase your downloads and shares.
We’ll review the top four reasons podcasts fail and how to turn that around and toward success, including where you are missing out on ways to gain momentum or reinvigorate your team, host, and guests. We will talk about crafting your intro/outro and commercial. We’ll cover ways to engage your guests, their teams, and followers. We’ll also help you strongly encourage your own teams to share the show regularly. We cover additional appearances, advertising, and playlist strategies.
As a bonus, at the end of this workshop, you’ll be able to download several checklists covered in the course.
Key takeaways
- After this course, you will be able to plan out the strategies to share out your episodes more effectively immediately and in the future.
- You will have a guide to creating your format including the intro and outro copy that will be evergreen.
- We will review how you are sharing out your show with your followers and lists.
- We’ll give you ideas on how to get your staff enthused about promoting your shows and how you can make it easy for them.
Who the course is for:
Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. This is also for people currently involved in the success of an existing or “paused” podcast.
Materials:
- As a bonus, at the end of this course, you’ll be able to download checklists for maintaining the tasks for each episode.
- We’ll provide you a list of free resources to submit your podcast to for greater reach, and how to use some of the additional free tools.
- We’ll go through transcripts and boost packages to make the most of your content.
- You’ll also get a file structure to keep your show on track so there are no missing steps.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Instructor: Susan Finch
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
