How to Use Social Media for Marketing, 3-part Series

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Individual live online workshops $300 each, Now $225 each

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.

Our Goal:

Join us for this three-part workshop series on social media marketing.  You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media.  You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms. 

The Instructor:

DMAnc.org instructor Andreas Ramos leads this workshop. 

Who is the course for?

• Organizations, including B2C and B2B companies, government, and non-profits that use social media for marketing.
• You will be able to understand how to use social media marketing so you can manage projects, staffers, agencies, or contractors.

What We Cover:

• The workshops cover the major social platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
• This is a deep-dive course. We show you how to uncover your audience’s demographics, find your audience’s keywords and interests, and use that to write social posts. You will also see how to set up and manage social advertising, and how to understand the results. You’ll see how to measure social media metrics with UTM tags, analytics, and KPIs as part of the funnel.
• We’ll also look at how social media interacts with content marketing, SEO, and paid advertising.

What We Won’t Cover:

• This is not a course on using social for personal use. Instead, this course will focus on using social media for marketing and advertising for organizations.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Part 1: How to Use Social Media for Marketing: Fundamentals of Social Media, the Sales Funnel and Metrics

Individual workshops $250 each, Now $200 each. Enroll here for “How to Use Social Media for Marketing, Part 1-Fundamentals: Foundations of Social Media, the Sales Funnel and Metrics” live online (October 27th).

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.

This workshop covers the role of organic social media in your marketing strategy. It  is based on customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel (also known as the purchase cycle).

Customer-centric marketing requires content that appeals to your audience, so you’ll see how to find your audience’s demographics, interests, and behavioral data, along with tools for each of these and how to use this to create social posts.

A sales funnel also includes metrics. Business goals in social media include visibility, branding, and engagement. Social media goals can also include leads and sales. We will cover how to measure social media’s impact on your sales funnel, which metrics to track, a list of the main KPIs, and tracking tools. 

We’ll also look at common features of all social media: profiles, posts, photos, #hashtags, account management tools, and analytics, with specific notes for each platform.

Key Takeaways:

• Our topics cover all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
• The role of social media in customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel. Role of social media in filling the funnel. Impact of social media on sales.
• How to see your audience at each social site, including age, interests, and location.
• We also look at the social algorithms. These algorithms decide what to distribute and promote. We also look at how sites use moderators (human reviewers) and what they block. You’ll get tips on how to increase engagement without paying for it.
• You use metrics to measure and optimize the sales funnel. Which metrics to track? How to track. The analytics tools (Insights) at each social site.
• How to use UTM tags to track posts and ads at each social site.
• How to see the social data in Google Analytics 3.0 and Google Analytics 4.0.
• How to evaluate statistics.

Part 2: How to Use Social Media for Marketing: How to Improve Your Company’s Presence in Social Media

Individual workshops $250 each, Now $200 each. Enroll here for “How to Use Social Media for Marketing, Part 2-Intermediate: How to Improve Your Company’s Presence in Social Media live online (November 10th).

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.

This workshop focuses on how to improve your presence on organic social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.

This includes how to improve profiles and customer-centric posts. We will discuss how to create the best content and use the best keywords, #hashtags, and questions. What kind of photos and videos to use, what is the best day and time of day for posts, and how to get more followers.

Key Takeaways:

• How to improve your profiles to professional quality. This includes LinkedIn Profile Optimization (LPO) for yourself, your team, and key people in your organization. How to apply this to all of your social profiles.
• How to improve your business page or company page (your business profile).
• How to do competitor review of social media profiles and what to look for.
• How to use social management tools, which allow you to write and schedule dozens of posts in one day for slow release over the month or quarter.
• How to create customer-centric posts for social sites. We look at the types of content: text, keywords, #hashtags, photos, videos, audio. How to find your target audience’s keywords, #hashtags, and questions. How to find topics for posts to social media.
• What kind of photos and videos to use. Where you can find images and videos. The various photo formats and how to improve photos with filters. How to avoid copyright issues, along with an indemnification clause that you can use.
• How to see the best day and time of day for posts.
• How to get more followers.
• Use your social buttons as part of your overall digital presence, including social buttons on your website, email, business card, print ads, and how to track those buttons.
• How to use bulk text messaging.
• Social media, US Civil Code section 230, and censorship.

Part 3: How to Use Social Media for Marketing: How to Manage Social Media Paid Advertising

Individual workshops $250 each, Now $200 each. Enroll here for How to Use Social Media for Marketing, Part 3-Advanced: How to Manage Social Media Paid Advertising live online (November 17th).

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.

This workshop covers paid advertising on social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Pinterest, and TikTok.

Social media sites limit the distribution of your business posts so you must use advertising to reach your followers and the general audience. Advertising in social media lets you reach tens of millions of people. We will look at the advertising platforms at each social site, one by one. Social sites also include analytics tools for your businesses, so we’ll look at those too.

Key Takeaways:

• How to set up and manage advertising on each social site. Why use ads. How to create ads for each site. Targeting by demographics, keywords, and interests.
• Advertising with email lists, retargeting, remarketing, and look-alike / amplify, including buying lists.
• Use social media to find your customers, your competitors’ customers, journalists, bloggers, influencers, experts, researchers, leads, connections, partners, and show ads directly at them.
• We’ll also see how social media works along with content marketing, SEO, paid advertising, email marketing, and other forms of digital marketing.
• Social media is also part of your general marketing, including trade shows, events, and print ads.
• How to use social sites tools to set up calls (sales leads), make appointments, promote events, show a catalog of your products, and drive sales (eCommerce) directly from your social site.
• How to hire bloggers, influencers, and content creators for social media.

The Workshops:

• These workshops include presentations, examples, and downloads.
• This is a live presentation, so you can ask questions during the presentation. There will be lots of opportunities for your questions.
• The presentation is recorded and you can review it later or listen to it if you miss the event.
• If you have schedule conflicts, you can take the course as recorded video. You’re welcome to send questions by email.
• You will have access to the recordings indefinitely, including access to updated versions, as long as we have your contact information.

Download Material:

• Video of the presentation with slides and audio.
• PDF of all presentations.
• Checklists, how-to steps, list of tools, and more.
• Spreadsheets for project management, competitor review, tracking, KPI calculation, and more.
• How to create UTM tags.
• Copies of ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, LinkedIn Profile Optimization (LPO).
• List of the top SEO newsletters so you can keep up.
• Suggestions for additional reading.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.