Thursday, June 9, 2022
DMAnc Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)
DMAnc Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
This workshop takes an updated view of ABM during the COVID-19 age and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic go-to-market and pipeline building program during COVID-19 with a positive ROI.
We’ll have frank discussions on what an ABM program can and can’t do. We’ll insert realism into the equation without a shiny tech stack or other objects running up the bill. This session is packed with tips to set-up and accomplish the desired ABM goals while staying on a tight budget.
Key topics covered in the workshop will be:
- Key elements of account-based marketing
- Recent ABM developments making a buzz during the age of COVID-19
- Levels of ABM maturity (so attendees can see where they rank)
- ABM goal setting
- Revenue-based funnel modeling for target accounts
- Target account selection strategies
- Prospect data strategies
- Ideal Customer Profile (ICP) tactical checklist
- Data sources
- Intent data cost/benefit to consider
- Go-to-market and pipeline building methods (campaign examples)
- Key Account building tactics to consider
- Lead generation approaches during COVID-19 times
- What works/what doesn’t
- Tips to improve your ABM funnel numbers
- Budget ramifications and tradeoffs
- Lead/sales funnel conversion rates, what you can expect
- ABM process and automation tools
- What to automate and what not to (you’ll be surprised)
- When to automate
- Vendor neutral landscape options
- Cost and ROI considerations
- Common mistakes to avoid
- ABM framework and planning—checklist to use in creating a sound plan
This workshop is created for professionals at all levels in these roles:
- Sales pipeline planners
- Sales and/or marketing operations
- Sales and marketing management
- Demand generation and campaign planners
- Market strategy planners
- Account/Lead development managers
- Business development managers
- Channel managers
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Instructor: Tom Judge
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Tom’s ABM presentation was excellent, thorough and to the point. Lots of good pointers and good resources to have to review at a later date. Good job!
Alain BoppartMarketing Management Professional, Uneeda
Tom was terrific, left the workshop with the tools and resources to advance my ABM program!
Michelle JohnsonDigital Marketing Manager, Sphere
Loved the practical application information vs most webinars that give you topline methodologies and you’re still left scrambling on what to do next.
Kristen TaggertVP, Channel Marketing, BrunnerWorks
I thought the workshop was thought through and executed well. They made sure they were covering all the information you need to know, not skipping over topics or leaving them out altogether.
Emily CondreyMarketing Communications Professional, Reynolds and Reynolds
There is a dearth of information out there on how to effectively implement ABM when you’re a smaller company. This course shares what really matters, so you aren’t blinded by the shiny objects.
Tim LeakeSVP / Chief Marketing & Innovation Officer at RPA Advertising
The workshop goes straight to the point really focusing on the pain points we live on a daily basis and on how to overcome those.
Ticiana NevesMarketing Manager, Xerox
For the price, this was a high value workshop — it gave more than just a sales pitch for the presenter and his company, and provided me with an actionable plan that I could use today with my organization! Would definitely recommend at this price point!
Catie ClemensMarketing Programs Manager, VUV Analytics, Inc.
This was extremely informative. I’m constantly being asked about metrics needed to set expectations for our ABM program, so I can’t wait to implement the KPIs and the sales funnel bench marking recommendations.
Ashley Moore DeitschVP of Marketing, MedEvolve
This was a helpful workshop for small to mid-sized companies to clear away the noise about technology needed to support ABM and focus on the process.
Cindy MielkeVice President, Marketing and Sales Operations--GiftCertificates.com
This is a great workshop for both sales and marketing roles. It was very helpful to keep organized.
Madison AdlerMarketing Coordinator, Sequence, Inc.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated
A workshop recording or pdf are (in my opinion) part of what really completes a workshop or any online meeting/webinar, and this workshop has both; so I am very pleased.
Kathy PotvinMarketing Manager, Brampton Brick Limited
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage
Very relevant and timely, presented in easy to understand fashion.
Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.
Slides were very detailed and informative.
Rolando RodriguezMarketing Manager - Fremont Bank
Lots of excellent data. Great actionable information tools and guidelines.
Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation
Discussed strategy and practical tips.
Diana LaPointVP/Marketing Manager - First Northern Bank
Great preso!
Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct
This workshop is a great idea and great job pulling together.
Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Thea CopelandDirector of Marketing at Buckles-Smith Electric
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion
Provided a great start to the presentation that was though out and beneficial.
Thomas KeadyMarketing Associate at RSM US LLP
Important updates and discussion on critical B2B lead generating efforts.
Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.
Very valuable info that can apply across verticles.
Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation
Just a bunch of great insights & tips.
Whit MagorBusiness Solutions Representative, KP LLC
Incredible presentation! Engaging and insightful until the very end!
Adelaide HillAssociate Product Marketing Manager at Infoblox
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Jeff HorningAccount Executive at Business Wire
Real-world true-life tales from the frontline of B2B marketing.
Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Kyoko RamirezMarketing, Hitachi High Technologies America
Very informative & entertaining. Learned a lot in two hours.
Karen OlsonVice President of Marketing, CalChamber
Excellent presentation about a very interesting business topic.
Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
Alicia GaravagliaHead of Marketing
The Direct Marketing Association know how to curate content and classes that provide real world examples you can bring back to the office and get started on new projects right after the class!
Cidney ScalpelliDigital Marketing Specialist, Magid Glove and Safety
It was a very detailed, thought out presentation.
Marjorie Lassen-HochSenior, Director Marketing, Comcast Business
Engaging and lot’s of useful content. Thanks to the DMAnc team!
Hannah BonneauMarketing Analyst, March Networks
