Summer Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing: regularly $300 now 25% off—$225. Enroll here.
Special Series Pricing: All four Email Marketing Masterclass workshops $1,200 now 45% off—$660. Enroll here.
This is part 3 of a 4-part Email Marketing Masterclass series covering the four essential areas of email marketing management: copy and design; deliverability; data and personalization, and optimizing content and offers through the customer journey. All of the workshops in this series provide strategies, examples, and checklists you can implement immediately in your company, no matter what email-sending platform (ESP) you are using. The series is led by Kate Barrett, Founder of eFocus Marketing, instructor at the Chartered Institute for Marketing, and author of the bestselling book “E-telligence. Email Marketing isn’t dead, the way you’re using it is”, available on Amazon. You can take these courses à la carte, individually, or as a 4-part Email Marketing Masterclass series bundle for a significant discount.
(Can’t attend a live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit recordings.)
Description:
A good email marketing strategy is made up of many different types of email for both B2B and B2C businesses—the more targeted and personalized those campaigns are, the better the results you’ll see.
But, in order to achieve this, you have to understand—and fall in love with—your data; the foundation of all high performing email strategies.
Once you understand what data you have available in your business and what you’d love to have in the future (as well as how to get it!), you can start to understand all the opportunities it opens up to send emails at times relevant to your subscribers (based on their behavior for example) or personalize your content to ensure the suggestions for products, content or services you’re making, are right for that individual subscriber, at the right time.
In this class we’ll explore all the different types of data you already have available to you, what’s missing, and how you can add it in the future. We’ll also look at the top-level legal considerations of gathering data for marketing, how you can start to break this up to create targeted segments to send your campaigns to, trigger automated campaign series, and add relevant content to your emails, as well as how your campaigns and automated campaigns sit in the customer lifecycle and how you can better serve them throughout to increase your results.
Regardless of which email platform (ESP) or vendor you currently use (or may decide to move to), this class offers system-agnostic learning of concepts you should consider within your strategy and platform considerations, to better personalize and automate your campaigns.
Workshop date and time:
Tuesday, October 24, 2023 (9:00 am to 11:00 am PDT).
Key Takeaways:
How to Convince My Boss Why I Should Take This Course:
According to eConsultancy*, 87% of surveyed senior executives agreed that the events of 2020 and 2021 have rewired customers to be digital-first. But customers don’t just expect rich digital experiences. To make a lasting impression, businesses need to provide personalized content that creates a unified journey across channels. Email marketing is at the forefront of delivering on customer’s expectations of personalized communications that deliver on their expectations, with the right content and offers at the right time. This email series prepares marketers to think through how to turn your email marketing program into a customer-centric, high-performing multi-touch digital experience.
*Digital Trends 2022 Experience Index Adobe and eConsultancy
The Presentations:
Download Material:
Who is this Course For?
Anyone who manages the email marketing and marketing automation strategy for their company, including Email Marketing Managers, Demand Generation Managers, eCommerce Managers, Digital Marketing Managers, and Agency Account Managers who manage the email marketing strategy for their clients.
The Presenter:
Founder
eFocus Marketing
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 14 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, implement, manage and optimize campaigns, as well as solve complex email marketing issues.
Some of the companies she has worked with or trained include Return Path (now known as Validity), Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others. Kate is a member of the DMA Email Council, regularly speaks at events around the world, and is a marketing lecturer for the IDM and CIM in the UK, and in the USA the DMAnc.org’s Email Marketing Masterclass series covering the four essential areas of email marketing management: copy and design; deliverability; data and personalization, and optimizing content and offers through the customer journey.
Kate is also the author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’, available on Amazon.
Testimonials
The email marketing workshop with Kate was super informative. It helped create a strategy to take back to my team to enhance our existing email marketing campaigns.
No fluff. No sales pitch. Just actionable insights from a very knowledgeable presenter!
Great presentation. Enjoyed finding ways to avoid being put in spam folders and keeping relevant.
All sessions so far have been very helpful. Can’t wait for the next one!
I highly recommend attending all 4 workshops, even if you have been an email marketer for a while and have experience. The presentation is great and the content is very interesting, Kate even included the new trends and what to keep an eye on for the future. Even though you may think you know many things, you’ll definitely learn new things. Plus it’s great to have a refresher, so you don’t forget your basics and go back to what works.
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
(Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.)
A good email marketing strategy is made up of many different types of email for both B2B and B2C businesses—the more targeted and personalized those campaigns are, the better the results you’ll see.
But, in order to achieve this, you have to understand—and fall in love with—your data; the foundation of all high performing email strategies.
Once you understand what data you have available in your business and what you’d love to have in the future (as well as how to get it!), you can start to understand all the opportunities it opens up to send emails at times relevant to your subscribers (based on their behavior for example) or personalize your content to ensure the suggestions for products, content or services you’re making, are right for that individual subscriber, at the right time.
In this class we’ll explore all the different types of data you already have available to you, what’s missing and how you can add it in the future. We’ll also look at the legal implications of gathering data, how you can start to break this up to create targeted segments to send your campaigns to, trigger automated campaign series and add relevant content to your emails, as well as how your campaigns and automated campaigns sit in the customer lifecycle and how you can better serve them throughout to increase your results.
Regardless of which email platform (ESP) or vendor you currently use (or may decide to move to), this class offers system agnostic learning of concepts you should consider within your strategy and platform considerations, to better personalize and automate your campaigns.
Instructor: Kate Barrett
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
All sessions so far have been very helpful. Can’t wait for the next one!
I highly recommend attending all 3 workshops, even if you have been an email marketer for a while and have experience. The presentation is great and the content is very interesting, Kate even included the new trends and what to keep an eye on for the future. Even though you may think you know many things, you’ll definitely learn new things. Plus it’s great to have a refresher, so you don’t forget your basics and go back to what works.
Great presentation. Enjoyed finding ways to avoid being put in spam folders and keeping relevant.
No fluff. No sales pitch. Just actionable insights from a very knowledgeable presenter!