Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
This definitive advanced prompt writing workshop is ideal for marketers seeking high-performing results without requiring deep technical expertise.
Sign up today to start producing sharper, brand-aligned content, faster. You’ll learn to engineer smarter prompts that generate personalized, persuasive content across channels, without losing your tone of voice.
From scroll-stopping headlines to content that truly connects, this workshop provides practical strategies you can apply immediately.
Whether you use ChatGPT, Claude or Gemini, move faster, prompt smarter and lead with confidence.
What You’ll Learn:
Make yourself an essential part of your team’s future with advanced AI prompting skills:
Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
This two-hour course module demonstrates how to create high-performing campaigns utilizing text, video, and image generation. You’ll walk away with a practical, actionable AI creative strategy that you can apply immediately.
Key Takeaways:
Practical Multi-Modal Prompting
Advanced AI Content Skills for Marketers
Corporate AI Ethics & Brand Trust
Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Improve your campaigns using practical techniques that enhance accuracy, creativity, and brand alignment.
Key Takeaways:
Smarter Prompting That Gets Better Results
Strategic Thinking with AI
Personalized Feedback & Troubleshooting
Copyright, Ethics & Responsible Use
ChatGPT Scheduled Tasks
Who Is This Workshop For?
Perfect for marketing professionals who want to scale creativity, stay brand-compliant, and maintain high content quality:
No coding is required — just a smart, strategic mindset.
How to Convince Your Boss You Should Attend This Course
The Presentations
Download Material:
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.
Module 1: Create High-Performing Text, Video and Images Using AI.
Monday, June 23, 2025. 9:00AM – 11:00AM PDT.
Module 2: Advanced Prompt Writing Mastery, Creativity and Brand Alignment.
Thursday, Jun 26, 2025. 9:00AM – 11:00AM PDT.
Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Tomorrow’s marketing leaders are mastering AI’s ingenuity with ChatGPT. This bootcamp is your launchpad to becoming an AI-powered marketing pioneer. It delivers the strategic edge to dominate the next wave of innovation.
Content, SEO, Campaigns… AI is rewriting the rules of engagement. Sign up for this ChatGPT marketing bootcamp to create hyper-personalized content, skyrocket SEO, and optimize campaigns for explosive growth.
Focusing on ChatGPT as well as considering models such as Claude and Gemini, this is your rapid-fire AI starter kit for success. In just two action-packed modules, you’ll gain the practical skills to:
What You’ll Learn:
Two Practical, High-Impact Modules
Each session is tightly focused on your needs in sales, marketing and communications. The modules have been meticulously designed to deliver immediate practical value to your day-to-day work. You’ll walk away with real-world skills, time-saving prompts, and the confidence to work with and lead your team, and your brand into the dynamic AI era.
Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Description:
The secret to great AI output? Great input.
This foundational module helps you craft precise, strategic prompts that unlock content, ideas, and insights that actually perform. You’ll get hands-on with major platforms, learn the psychology behind successful prompting, and build AI responses that mirror your brand voice—not just generic copy.
Key Takeaways:
By the end of this session, you’ll be able to:
Apply your new skills across the digital marketing landscape- from SEO to selling.
Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Description:
Valued content does more than fill space, it drives results.
This session equips you to use Chat GPT to produce content that aligns with your marketing strategy, enhances visibility, and converts customers.
You’ll explore AI-powered SEO, including keyword clustering, topic mapping, and preparing for Google’s Search Generative Experience (SGE). You’ll also learn how to personalize messaging by channel, extract customer insights, and refine content based on real performance.
From writing high-converting ad copy to launching a zero-code AI assistant on your website, this session turns AI into a strategic advantage—not just a content shortcut.
Key Takeaways:
How to Convince Your Boss Why You Should Take This Class
This isn’t just a course, it’s an upgrade to how your marketing team works.
By attending this workshop, you’ll return with immediate, measurable value that directly supports your team’s goals, productivity, and bottom line.
What your boss will love:
Downloadable Materials:
Who should attend?
Anyone looking to become an AI marketing pioneer by future-proofing your brand for the next wave of innovation.
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.
I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.
Module 1: Prompt Power & AI Marketing Fundamentals.
Tuesday, June 24, 2025. 9:00AM – 11:00AM PDT.
Module 2: Content, SEO, Ads & Persuasion with AI.
Wednesday, Jun 25, 2025. 9:00AM – 11:00AM PDT.
Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Brand consistency and creative quality are everything in a world where content is generated at scale. In this highly practical, step-by-step workshop, you’ll learn how to tailor-train ChatGPT to produce on-brand content across all channels, including social media, digital, corporate communications, and more, ensuring every output reflects your unique voice and values.
Best of all, no coding skills are required.
Your custom GPT can integrate seamlessly with your brand messaging, helping your marketing and communications team produce faster, more accurate, and more consistent content that truly resonates.
What You’ll Gain From this Course:
Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Description:
Get ready to build an AI assistant that truly understands your brand. Learn how to refine consistent and accurate content that wins internal approval and audience engagement—without any coding skills.
Key Takeaways:
Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Description:
In this module, you’ll discover how to scale content production using AI, without sacrificing originality or brand voice. Learn how to collaborate with teams on projects, test and improve AI outputs, and maintain strategic alignment across all channels.
Key Takeaways:
Optimize for Search and Substance.
How to Convince Your Boss Why You Should Take This Class
Download Material:
Who should attend?
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.
I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Module 1: Build an Intelligent Asset That Speaks Your Unique Language.
Tuesday, June 3, 2025. 9:00AM – 11:00AM PDT.
Module 2: Scale Content, Keep It Real – AI That Stays True to Your Brand.
Friday, Jun 6, 2025. 9:00AM – 11:00AM PDT.
Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Busy marketers are expected to publish highly valued, relevant and useful content, non-stop, across blogs, Facebook, Instagram, LinkedIn, and more. But more content shouldn’t mean more stress. In just two high-impact modules, this bootcamp gives you the AI-powered edge to help generate, optimize, and scale scroll-stopping content, without losing your brand voice.
Say goodbye to blank-page panic and hello to smarter workflows, reusable prompt approaches, and social content that actually performs. You’ll leave with the confidence to create killer blogs and social posts at speed – without sounding like every other AI clone.
What you’ll learn:
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Description:
This session provides the toolkit to create long- and short-form written content at scale, while protecting the quality and personality of your brand voice. Learn how to use AI to brainstorm blog ideas, social post series, and content pillars based on audience pain points and SEO trends. Then, learn how to employ the “Blog-to-Post” model: Turn one article into multiple LinkedIn updates, Instagram captions, and newsletter blurbs using AI-assisted slicing.
Key Takeaways:
AI That Thinks With You.
AI Writing That Sounds Like You.
Repurpose Without Repeating Yourself.
Keep It Real, Keep It On-Brand.
Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Once you’ve written content supported by AI, this session will show how to personalize, schedule, and amplify it—so your campaigns work harder, longer, and smarter. Learn how to Use AI to research keywords, generate metadata, and structure posts for readability and ranking. And even plug content analytics into your AI prompts to inform smarter iterations.
Key Takeaways:
Optimize for Search and Substance.
Tailor Every Message for Maximum Impact.
Automate Your Editorial Calendar.
Refine Using Real Data.
Stay Ethical, Stay Trustworthy.
Who is the course for?
Download Material:
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The session provided a suite of prompt models for creating videos.
Jonathan’s vast knowledge is a privilege for anyone attending his sessions. It was eye-opening to hear his input into things that we often skip when operating with AI. No doubt his points can pave the way to getting the most out of our AI models and copywriters together.
I came into this class with uninformed opinions and fears about utilizing AI in copywriting. After the first class, I’m pumped and poised at the shore, ready to ride the wave into the future.
This module was thorough and well communicated, with clear lists of paid and free resources copywriters can use to leverage AI in their writing, specific steps for prompt engineering, and an overview of how generative AI works so you can use it better in the future. I can’t wait to dive deeper in the next module!
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.
I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.
Module 1: Build Your AI Blog & Social Post Engine,
Thursday, May 29, 2025. 9:00AM – 11:00AM PDT.
Module 2: Optimize, Personalize & Publish at Scale.
Monday, Jun 2, 2025. 9:00AM – 11:00AM PDT.
Special Spring Pricing: Regularly $1,400 is now 50% off—$700. Enroll here (prerecorded).
MASTERCLASS DATES AND TIMES
Module 1: Unleashing the Synergy of AI and Creative Writing
Tuesday, April 30, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Grammar and the Art of Effective Prompt Engineering
Tuesday, May 7, 2024
rom 9:00 a.m. to 11:00 a.m. PDT.
Module 3: Mastering Sales-Winning Social Videos and Marketing Writing
Monday, May 13, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 4: Integration, Expansion and Overcoming Challenges
Tuesday, May 28, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Experience unprecedented efficiency and effectiveness when producing ads, social media posts, emails, and video scripts. Discover the realm of possibilities that were unimaginable until smart AI tools that place you firmly in control of every aspect of digital marketing creativity.
Join us for an immersive and practical workshop that will empower you to harness AI’s potential and take your copywriting skills to new heights.
Marketer, journalist, and author Jonathan Gabay leads an engaging and highly enjoyable course, where you will:
Special Spring Pricing: Regularly $1,400 is now 50% off—$700. Enroll here.
Description:
Embark on an enthralling journey of creative writing that doesn’t just sell your product or service but helps secure brand loyalty and trust. This first module shows how to blend your existing skills with the power of technology.
Key Takeaways:
Special Spring Pricing: Regularly $1,400 is now 50% off—$700. Enroll here.
Description:
Good grammar can make or break a piece of effective prompt engineering. It helps AI fully get to grips with what you have in mind in terms of audience, subject, and results. In this module, you’ll discover the pivotal role of grammar in instructing AI to support your content output.
Key Takeaways:
Special Spring Pricing: Regularly $1,400 is now 50% off—$700. Enroll here.
Description:
This module empowers you to excel in writing compelling social videos that drive sales and engagement.
Key Takeaways:
Through practical exercises, hone your skills and transform your marketing writing prowess.
Special Spring Pricing: Regularly $1,400 is now 50% off—$700. Enroll here.
Description:
Now that you have learned the fundamentals of prompt engineering for copywriting, it’s time to add the final touches of finesse to your work. In your final module, you’ll combine everything you’ve learned and apply it to real-world scenarios.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Material:
Who is the course for?
Anyone who writes or edits marketing, social media, digital or PR content, ads and videos.
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The session provided a suite of prompt models for creating videos.
Jonathan’s vast knowledge is a privilege for anyone attending his sessions. It was eye-opening to hear his input into things that we often skip when operating with AI. No doubt his points can pave the way to getting the most out of our AI models and copywriters together.
I came into this class with uninformed opinions and fears about utilizing AI in copywriting. After the first class, I’m pumped and poised at the shore, ready to ride the wave into the future.
This module was thorough and well communicated, with clear lists of paid and free resources copywriters can use to leverage AI in their writing, specific steps for prompt engineering, and an overview of how generative AI works so you can use it better in the future. I can’t wait to dive deeper in the next module!
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.
I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.
Module 1: Unleashing the Synergy of AI and Creative Writing,
Prerecorded online.
Module 2: Grammar and the Art of Effective Prompt Engineering.
Prerecorded online.
Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.
Prerecorded online.
Module 4: Integration, Expansion, and Overcoming Challenges.
Prerecorded online.