Special Summer Pricing: Regularly $1,200 is now 50% off—$600. Enroll here.
You’re under constant pressure to deliver high-performing content across multiple platforms—fast. Whether you’re creating a blog, email, social media post, video, or graphics, today’s marketers need more content, more often, with fewer resources.
This highly practical masterclass introduces you to the AI tools and prompt strategies that streamline your content creation process, making it faster, smarter, and more aligned with your brand.
This three-part course, led by renowned content strategist and AI guru Jonathan Gabay, focuses on real-world marketing workflows that help you plan, create, and publish exceptional content every day.
Over three tightly focused modules, you’ll explore the AI-driven principles of storytelling, creative planning, content repurposing, and brand-safe automation across:
By the end of the masterclass, you’ll reduce production time, increase output, enhance campaign impact, and keep your content consistent—without losing creative control.
What You’ll Learn:
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
This session equips you with repeatable frameworks to turn one good idea into dozens of ready-to-publish assets—emails, TikTok hooks, LinkedIn posts, Instagram carousels, and more.
You’ll learn how to prompt for specific platforms, write engaging copy in minutes, and build prompt libraries that make content creation a breeze.
Key Takeaways:
You’ll be able to:
You don’t need to be a designer to create stunning graphics. This session shows you how to use tools like Canva AI, Midjourney, and Adobe Firefly to produce professional-grade visuals—fast.
You’ll turn copy into compelling graphics, generate creative briefs, and design branded assets for all your campaigns.
Key Takeaways:
You’ll be able to:
This final module ties it all together with complete, repeatable systems for content planning, batching, and publishing.
You’ll learn how to script videos, storyboard campaigns, and build your own AI-powered “Content Machine” to easily manage everything.
Key Takeaways:
You’ll be able to:
Who Should Attend?
This masterclass is designed for marketers at all levels who want to create content smarter, faster, and more effectively:
How to Convince Your Boss Why You Should Take this Class:
Here are four reasons your boss will be glad you’re taking this course:
The Presentations:
Download Material:
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.
I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.
Module 1: AI-Driven Content for Multi-Channel Campaigns.
Tuesday July 8th, 2025. 09:00AM – 11:00AM PDT.
Module 2: Visual and Graphic Content with AI.
Thursday July 10th, 2025. 09:00AM – 11:00AM PDT.
Module 3: AI for Video, Campaign Batching, and Workflow Integration.
Monday July 14th, 2025. 09:00AM – 11:00AM PDT.
If you know how to make it sing and dance, ChatGPT can speed the process of creating compelling text-based content, including blog posts, social media updates, email campaigns, eBooks, web pages, newsletters, and more. For content marketing professionals under pressure to produce more with fewer resources, that power can be a godsend.
With the tools, tactics, and step-by-step guidance in this one-module course, you’ll learn how to do prompt engineering RIGHT for your role, turning ChatGPT into the useful content-creation partner you need to keep up with your content schedules and reduce your workload.
You’ll learn:
Your instructor, marketing expert Jim Sterne, starts with an introduction to ChatGPT tailored for content marketers. Jim demonstrates how to converse with ChatGPT to create better content briefs, blog posts, social media calendars, and advanced strategies for creative problem-solving in content marketing. You will be equipped with the knowledge and tools to transform your content creation and optimization processes.
We will be using Chat GPT 4.0. You will need to have an account you can log into. The free version is fine, but a Plus, Team, or Enterprise will give you the necessary access to make custom GPTs.
What You’ll Learn:
This hands-on session mixes show-and-tell and testing, with a heavy emphasis on answering your questions. This is a wholly interactive, hands-on session, so you will not just learn but get a feel for the power of collaborating with ChatGPT on content creation. During this module, you will start applying what you learn to your content marketing job.
How to Convince Your Boss Why You Should Take this Workshop
Here are four reasons your boss will be glad you’re taking this course:
The Presentations
Download Material
Who is the course for?
The Presenter
Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.
His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.
Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.
Clients: https://www.targeting.com/internet-marketing-business-clients
Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y
Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/
Workshops
The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge
Very informational & the instructor is great.
Special Spring 2025 Pricing: Regularly $1000 is now 50% off—$500. Enroll here.
More and more brands realize that meeting their customers’ needs is only possible with an exceptional content marketing strategy. And following an outdated strategy can trap you in a quagmire of low traffic, poor engagement, and fewer conversions.
Drive traffic, demand generation, and conversion with skills learned from this content marketing masterclass. You’ll learn to identify and respond to your customers’ unique pain points and create content that fuels growth and is optimized for conversion.
Join this two-module master class, taught by Helena Pearce, Head of Digital Experience & Strategy, Sony, to learn how to create, promote, measure, analyze, and optimize your content. You’ll leave with the tools to build relevant and powerful content that fishhooks your ideal customer and drives tangible results organically. Learn how new tools, such as ChatGPT, can fuel and accelerate your content marketing machine.
Key Takeaways:
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Description:
This class will lay the foundation for a standout content marketing strategy. Which brands execute the best strategies today? What challenges do content marketers face? How can we overcome hurdles, and what opportunities are out there? We will explore the answers to these questions and more before learning to determine your brand’s content maturity level. You’ll be equipped with the tools you need to “level up” and understand the different ways you can adapt your strategy to suit the makeup of your business (B2C vs. B2B, SMB vs. LE, etc.).
You’ll learn to find your content niche and create unlimited content ideas that speak to your target audience. You’ll draft a content calendar accrued from “moments that matter,” map content plans to your customer purchase path, and get to know the range of content types and formats at your disposal. We’ll touch on quality assurance, accessibility, and readability and learn to create an effective content operations model.
Key Takeaways:
Description:
In the first module, we covered essential content marketing; now, we’ll look at more advanced content marketing tactics. These practical, actionable strategies will help you identify your golden content opportunities, drive traffic, and leapfrog your competitors. We’ll look at site architecture, content modeling, and global and local SEO practices that suit both brand and consumer.
Next, you’ll learn which KPIs are important for monitoring your content performance. You’ll understand how to set targets in several areas, glean insights from your data, and use your insights to regularly optimize your content efforts. We’ll then explore personalization for the web before taking an in-depth look at the Artificial Intelligence (AI), Machine Learning (ML), ChatGPT, Content Intelligence, and User-Generated Content (UGC) tools available to create future-proof content marketing. Finally, we’ll take a whistle-stop tour into the future of content marketing and investigate how it could be applied in a Web3 world.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
High quality content is the lynchpin that keeps successful digital experiences in motion. Your content marketing needs to be omnichannel, reactive and ever evolving, or else you risk losing your message in the over-crowded sea of digital content. This course will enable you to:
The Presentations:
Download Material:
Who is the course for?
This course is for Marketing Managers, and Content, Digital and Social Media Marketing Managers who are responsible for managing the digital and social media experience for their company. Also, for account managers of Social Media and Digital agencies who manage the digital and social media experience for their clients.
The Presenter:
Head of Digital Experience & Strategy, Sony
Helena has a decade of digital content experience for brands such as Amazon and Samsung. She currently works as Senior Manager, Digital Experience & Strategy at Sony PlayStation.
She has created content strategies for some of the world’s biggest brands, building content teams and marketing operations across B2C, B2B, brand side and agency side. In her free time, Helena can be found sitting on panels, judging the Global Content Awards and European Content Awards, and giving talks about the fascinating challenges of content marketing in an ever-expanding digital world.
The Content Marketing Masterclass was a compelling overview of content marketing whether you’re a first-time content marketer or a professional with some experience under your belt. It’s always helpful to take a step back and look at content from a macro view including the purpose of each campaign or content offer, how you’re coming up with your content leveraging keywords and brand values and what the goal of the content is and this course delivered on all those fronts.
Very informational content workshop. Would recommend for any marketing professional.
Very in-depth and helpeful class on content marketing. The examples provided and the lists recommended were useful in a better understanding on content marketing.
The course was timely, interesting, and informative. I walked away from it was a ton of ideas I want to implement at my company in the short and long term.
100% would guarantee this course to anyone in the marketing realm!
Great class – the care to coordinate and deliver a valuable experience is clear.
This workshop has experienced people currently in the field take you through several topics on each webinar that really can help guide you through building your business. Whether it be a product you’re selling or your content you want to share, you can apply it to almost anything. You even get copies of the class so you can go back for reference which I absolutely love.
In-depth, well presented course.
Helen offered fantastic tips, tricks, and guidelines for developing a successful content marketing strategy regardless of size of company and resources available. I took away many ideas that I can apply to my campaign and content development today.
I’m part of a larger organization that only recently launched a marketing function and is still in the process of operationalizing marketing successfully. This class was very content rich and useful for detailing the foundational aspects of content marketing with practical processes, templates and resources that we’re excited to apply!
This was a pleasing workshop to sit in due to our marketing team starting off with learning the “to do’s” & “not to do’s” without an expert to guide us.
The workshops are always great. As a member of a 4 man team, I learn more about what is useful in these courses than anywhere else.
I was pleasantly suprised with the caliber of speaker that DMA NC produced. Typically, you find organizations are bringing in a local thought leader who may have a great message but lack a broad spectrum of experience in of application. This was not the case during the Content Marketing Masterclass series — the speaker was a seasoned vet with multiple large international brands and smaller companies under their belt.
I highly recommend this course for anyone looking for new ways to approach content marketing. A lot of it may seem like common sense, but it isn’t really until someone points it out (like in this course), and that does make you think! Even if you’re a pro at content marketing already, use this as a refresher. It’s very likely you’ll walk away with something new, even if it is just one thing.
The Content Marketing Masterclass was informative and useful. The tools provided will drastically improve our content strategy and overall marketing performance.
Module 1: Content Marketing Masterclass—Lay the Foundation for a Standout Content Marketing Strategy: Consumer Trends, Audiences, Personas, and Messaging
Thursday, May 22, 2025
from 9:00 a.m. to 11:00 a.m. PDT
Module 2: Content Marketing Masterclass—Identifying Your Golden Content Opportunities through Advanced Content Strategies: Site Architecture, SEO, Sprouting, Machine Learning, and ChatGPT
Thursday, June 12, 2025
from 9:00 a.m. to 11:00 a.m. PDT.