Supercharge Your Marketing with Microsoft Copilot
Special Winter Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (Prerecorded).
Introduction:
Most businesses already use Microsoft 365, yet they barely scratch the surface of its AI capabilities. This course will help you turn Word, PowerPoint, Excel, and Teams into AI co-pilots that write sharper copy, build compelling presentation decks on demand, and reveal practical data insights in seconds.
Key takeaways:
- Copilot vs ChatGPT: Understand strengths, limitations, and best-use cases for each.
- Key features of Copilot across the Microsoft 365 suite.
- Prompting basics: Write effective, context-aware prompts inside Word, Excel, and PowerPoint.
- How Copilot fits into your current marketing workflow (without needing a rebuild).
- Prompt Copilot in PowerPoint to build, revise, and visualize slides fast.
- Use Copilot in Excel to analyze trends, clean data, and create dashboards.
- Draft content with Copilot in Word using tone-adjustment and brand alignment.
- Combine Copilot with ChatGPT, Gemini, or Claude for more intelligent, tailored outputs.
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
- Full workshop video recording
- PowerPoint slides
- Additional handouts
All materials are emailed to registered attendees within 24 hours after the live session ends.
Module 1: Copilot vs ChatGPT: What Marketers Need to Know.
Overview:
This module introduces Microsoft Copilot’s key features and compares them with those of ChatGPT, Claude, and Gemini. Discover where Copilot excels, how to prompt like a pro within Microsoft apps, and tips to make smarter AI choices based on your goals and context.
Key Takeaways:
- Copilot vs ChatGPT: Understand strengths, limitations, and best-use cases for each.
- Key features of Copilot across the Microsoft 365 suite.
- Prompting basics: Write effective, context-aware prompts inside Word, Excel, and PowerPoint.
- How Copilot fits into your current marketing workflow (without needing a rebuild).
Module 2: Copilot Advanced & Hybrid Workflows.
Overview:
This is where Copilot transitions from a handy add-on to an always-on strategist. Discover how to use Copilot as an everyday assistant across your Microsoft toolkit, drafting decks, analyzing data, summarizing meetings, and even blending Copilot with ChatGPT or Gemini for hybrid AI workflows.
Key Takeaways:
What You’ll Learn:
- Prompt Copilot in PowerPoint to build, revise, and visualize slides fast.
- Use Copilot in Excel to analyze trends, clean data, and create dashboards.
- Draft content with Copilot in Word using tone-adjustment and brand alignment.
- Streamline meetings and messages with Copilot in Teams.
- Combine Copilot with ChatGPT, Gemini, or Claude for more intelligent, tailored outputs.
How to Convince Your Boss Why You Should Take This Class
Most businesses already pay for Microsoft 365 yet they barely scratch the surface of its AI capabilities. This bootcamp helps you unlock real ROI on existing tools by mastering Copilot for marketing, without needing extra apps or risky plugins.
You’ll leave with:
- A full prompt toolkit for Microsoft AI.
- Step-by-step strategies to enhance marketing performance using Word, Excel, and PowerPoint.
- The confidence to explain and demonstrate the value of Copilot to your team or manager.
- The skills to mix Copilot with external AIs like ChatGPT or Gemini, safely and effectively.
Download Material:
- Workshop Recording – Watch back anytime with full access to slides and tools.
- PDF of the presentation – Check your notes whenever you need.
Who should attend?
Whether you work in B2B, B2C, nonprofit, or agency environments, this course gives you actionable skills and frameworks to integrate Microsoft Copilot into your daily marketing workflow.
This course is designed for marketers at all levels who are ready to leverage AI tools already available within their organization to boost productivity, sharpen communication, and accelerate campaign delivery. You’ll benefit from this bootcamp if you are:
- A digital marketer looking to streamline content creation using AI tools in Word, PowerPoint, and Excel.
- A marketing manager or team leader seeking to enhance performance without purchasing new software.
- A content creator or copywriter aiming to improve efficiency and creativity through AI-driven drafting and editing.
- A data analyst or strategist who wants to analyze trends, clean data, and build reports more quickly.
- A marketing operations professional interested in integrating Copilot with current workflows and external tools like ChatGPT.
- A business owner or entrepreneur exploring practical ways to get more ROI from Microsoft 365.
- A marketer new to AI who needs a fast, safe, and practical entry point into AI-enhanced productivity.
- A Microsoft 365 user is unsure of how to activate or maximize Copilot capabilities.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
This course provided a great overview of CoPilot and time to apply the learnings. I left the class excited to immediately begin a plan to adopt CoPilot within my day-to-day work.
If you want to learn more about Copilot, Jonathan can share insights on how it can help you improve your productivity!
