Date: Friday, September 16, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)
Summer Discount: 33% Off Free Lifetime Workshop Updates
Regularly $300, Now $200
(Special Series Pricing: 38% off all three Google Ads workshops for $900 $560. Enroll here.)
This workshop on Google Ads (search engine marketing, SEM) is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. In three workshops, you’ll learn hands-on SEM from one of the leading experts in Silicon Valley.
This workshop is part one of a 3-part Google Ads series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Ads account. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Ads Fundamentals, Intermediate and Advanced workshops. Learn more here.
What You’ll Learn in this Workshop:
You’ll learn how to optimize your search engine marketing (SEM) in Google Ads to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your organization. The workshop is hands-on with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work).
Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentation to make sure you get all of the details. And much more….
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
After a few quick slides to show why you must use Google Ads, we dive into how to optimize your Google Ads account.
We’ll cover how a Google Ads account is structured, its limits, and how to get around those limits.
You’ll see how to set up and manage large accounts.
We look at the two major categories of searches at Google, informational and transactional, and how they matter .
You’ll see eight ways to find the keywords (and your competitors’ keywords) and keyword phrases that your target audience uses.
We’ll show you several simple spreadsheet tips to change keywords into lower cases in an easy step or translate your keywords in 16 languages (or more) for free. There is also a simple tool to create permutations of keywords.
How to test those keywords to find the best ones.
How to sort keywords into the phases of your buying cycle or purchase funnel.
You’ll be able to use the best keywords in your Ads account.
Finally, we’ll do a walk-through of a Google Ads account.
And of course, how to reach the Support team at Google Ads.
Video of the presentation with slides and audio.
PDF of the complete presentation.
Spreadsheet tool to convert your keywords to lower case.
Spreadsheet tool to translate your keywords into 66 languages.
Free software tool to make permutations of your keywords.
The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
The presentations feature two example companies in B2C and B2B. You can apply these examples to your company, non-profit, and other organizations.
List of selected items for additional reading.
The Course Is for:
Marketing managers, digital marketing managers, SEM managers, or anyone managing paid search marketing.
Agencies to improve their SEM services.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
This is a great basic overview of the Google platform and SEM in general. Lots of examples and rich explanation of concepts. Thank you!
Isabelle DarbySenior Marketing Manager, Paper Source
Loved the in-depth approach to the background of Google Ads and the optimization tips.
Ryan SnowDigital Marketing Manager, Listen Technologies
The workshop was informative, concise, and engaging. I am glad I was able to take note of these key-takeaways and truly learn something today!
Madison ZaccardelliMarketing Coordinator, Paper Source
This workshop is right on the money. It exceeded my expectations. The take home material is awesome. Very excited to participate in the other offerings.
Paul HalbrookDirector of Marketing, The Roof Depot, Inc.
If you are considering using Google Ads, you must attend Andreas’ presentation! I have read dozen of blogs and watch many videos about Google Ads, but they did not even scratch the surface compared to Andreas’ knowledge on the subject.
Great presentation, straightforward and applicable.
Jessica NyandamuDigital Marketing Specialist, MSS Business Transformation Advisory
This is a comprehensive overview of getting started with Google Analytics and explains why it is critical to use Google Ads to ensure priority SEO placement for your business. The ability to access the playback of the presentation is very helpful so you can go back to the teachings at any time.
Ryan SimoneauDigital Content Manager, Las Vegas-Clark County Library District
I really enjoyed the workshop on Google Ads. I feel like I learned a lot and it was really easy to absorb as the instructor did a great job explaining things in simple, understandable terms. He also did a good job of answering all of the questions that came up and talking through everything very thoroughly.
Ashley DavisMedia Manager, Wyffels Hybrids
Very informational, learned about several aspects of Google Ads that I was unaware of prior to the class, look forward to implementing these ideas.
Ken ChristopherSenior VP, Rayne Water
Everything in this workshop was so useful and went well beyond some other Google Ads classes I’ve taken. It was a perfect mix of foundational information and key strategies/concepts to use to begin implementing a better SEM strategy. Looking forward to the intermediate and advanced courses offered.
Michele De VenutoMarketing Programs Manager, JBJS, Inc.
Andreas was great. He really brought a lot of experience with Google Ads to the discussion and related the lessons to actual business situations. I learned “how” to do things on the platform, whereas everyplace else, I have just been able to learn “what” you can do with Google Ads.
I highly recommend this course, I have average knowledge in Google Ads and was hesitant about purchasing the Fundamentals on top of the Intermediate and Advanced but am so happy that I did. Andreas Ramos is an expert, his knowledge and experience speak for itself, but he also gives you secrets. In today’s world, everyone is putting out webinars, they say they aren’t trying to sell you anything but they do anyway. This course is a great way to get unbiased, professional and tested information.
Leah LucasDirector of Marketing, Bownet Sports
The wealth of information I received from this workshop was everything I needed (and nothing I didn’t) to jumpstart my Google Ads account. 10/10 would recommend.
The instructor was extremely knowledgeable and his experience was especially helpful for someone dipping her toes into Google Ads for the first time. There is no way I could have learned all this by researching the topic myself. Very well done!
Andreas does a nice job of explaining the process, getting you started with helpful tips and tricks while adding his own knowledge and personality to each slide! Great Webinar!
Brooklynne CammarataMarketing Manager, National Safety Council, Nebraska
Really helped to improve my basic understanding of Google Ads. I am looking forward to the next two!
Hannah SchiedAsst Marketing Manager, DHG Time Life
I really liked the thorough walk-through from start to finish of setting up an ad campaign for the first time. This was a good informational beginning to get started with advertising and would highly recommend to anyone just starting out.
Steven LafontaineInternet Marketing Manager, West Coast Self-Storage
I was very pleased with this workshop – I came in to the workshop with very little knowledge of Google Ads/Adwords and after the workshop, I feel that I have gained the basic skills to understand and improve my company’s Google Ads. The presentation was very detailed without being overwhelming to a beginner. I would recommend this workshop.
Holly StewartMarketing Specialist, Hankin Group
It is hard when you don’t know what you don’t know and then you don’t know what questions to ask. This was a great overview for someone like me who has been working in GAd, familiar with the program, but not how or what makes any difference.
Leslie BryantDirector of Brand, Digital Marketing & Communications, Code Corporation
My mind feels like it is going to explode with all the wonderful information Professor Ramos gave us today. Can’t wait to get started using Google Ads.
Dale HankeMarketing Director, Stoller USA
The workshop covered everything you need to know about Google Ads and Keywords. I would recommend taking this workshop if you’re interested in learning more about Google Ads and Keywords for your company or business. I didn’t know much about Google Ads or Keywords and now I have a whole presentation on them that I can reference back to if needed. I hope to take more workshops provided by them in the future.
Courtney ChristensenSales & Marketing Coordinator, Martin Sullivan, Inc.
This workshop was very informative and interesting. The way everything was explained and detailed made me feel confident that I can figure this out to better my business.
Carrie OwenDigital Marketing Manger, Metro Brokers
Very smart presenter, great tips that can save a lot of time.
Christina WeimerMarketing Coordinator, Women’s Hospital
Very helpful, and relevant to anyone who works with the Google Ads platform.
Marlene HallackAdvertising Manager, Towlift, Inc.
I don’t directly handle our PPC – I oversee the third party that does. This gave me solid insights into the platform itself, so I can more effectively manage our vendor. They’ve done well, but our account has become more complex and being able to ask relevant questions, more fully understand the answers, and be able to look into our account on my own and know what ALL of it means will only help.
Jennifer AllenTesting and Analytics Manager
This workshop put the extremely complex world of Google Ads and Ad Words into a presentation that ordinary people can understand.
Steven SchmidbauerChief Operating Officer, Job Train Works
Good tips on what to do and to avoid that may affect ROI measurement later.
Leslie BoulierDigital Marketing Specialist, McLaren Port Huron
This class is a great foundation, kicking off a series of three webinars regarding Google Ads and setting up campaigns. It provides real-world advice, good tips, and useful suggestions.
Marianne McGlynnCEO, Marianne McGlynn
This was incredibly informative. I could really tell that the presenter has been working in PPC Marketing for years,
Willie NixonSenior Digital Media Coordinator, Carahsoft
The Google ad Webinar was full of real tips and practical how-to instruction. There was tons of great content and was and the slides were easy to read and will be a great resource later.
Linda ReedyDirector of Communications, IPC
I would highly recommend Andreas’ Google Ads Fundamentals Workshop, he clearly knows what he’s doing, and has put in the work to boil it down to save you time in getting going with Google Ads
Rebecca BrownWeb Program Manager, Ramboll
The speaker was very knowledgeable and able to answer very specific questions.
Jeni CosterGraphic Design and Digital Media Specialist, Cedar Point Federal Credit Union
This course is very informational, and the having the ability to ask questions is endlessly helpful.
Ammah BillingtonEvents and Social Media Manager, APS Payments
As a novice digital marketer, this workshop gave me a great insight as to what to expect diving into Google Ads.
Becky MeachamDirector of Marketing, The Center for the Performing Arts
I was able to quickly develop a plan to improve my corporate Google Ads and reduce unwanted spending with a higher click through rate.
Matthew DelawderVP Sales & Marketing, SWD, Inc.
I learned a lot in this course! It was very valuable to learn from someone who’s been in the industry for such a long time. He offered valuable information that I will be able to apply in my day to day.
Courtney BrownDigital Marketing Manager, LeadPoint Digital
Great introductory course for those who want to get their brains wrapped around the puzzle of Google Ads. I am looking forward to the rest of the series to implement what I have learned.
Jeremy ParrottCommunications Director, Farmchem Corp.
Andreas does a wonderful job with specific steps and best practices. I walk away with immediate actions in my own workplace.
Toni SchottenhammerVP Marketing, Cathedral Corporation
This seminar was very useful and completely worth it. Great for beginners wanting to understand what Google Ads is all about and how to use it to their advantage.
The workshop is amazing and very necessary for every business or non profit organization. I will highly recommend the workshops and Mr. Ramos expertise will definitely cover every step on your way to success.
Gerson AlvaradoMarketing Director, TruckMax
Great detailed information and practical application.
Jennifer PageMarketing Supervisor, Hill Country Memorial Hospital
This was a good place to jump start my understanding regarding keyword searches. Since there’s a tremendous amount of information available and as a beginner how do we go about extracting this data.
Thomas MackeyAccount Manager, Reelpower Industrial, Inc.
This webinar had great useful content with links to free and immediately useful tools. It is a must for anyone working in Google Ads.