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Special Pricing: regularly $300 now 25% off—$225. Enroll here.
Account Based Marketing (ABM) is entering into the maturity stage in SMB firms. Surveys show that 71% of SMBs have some basic version of ABM in place and another 13% are planning to do so. However, the reality is that many of these firms are not achieving their ABM sales pipeline goals and are well over budget. The warning signs are there, management is signaling concern and frustration. Ignore the symptoms at your own peril.
This workshop takes a pragmatic view of ABM through the eyes of small and mid-size companies which must contribute to the sales pipeline and prove ROI. We’ll look at the processes and tactical options firms are using or considering, and what some SMBs are doing right and wrong. We’ll introduce a new way to look at ABM tactics and costs in light of their payback timelines the way CEOs and investors do. We’ll also discuss course corrections to make your program a high performer.
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
ABM for Small & Mid-Size Firms Masterclass, 1 module course.
Thursday, November 30, 2023 (12:00 pm to 2:00 pm PST).
Special Pricing: regularly $300 now 25% off—$225. Enroll here.
Join us on November 30th as we focus on the key elements necessary to plan and execute a basic ABM (Account Based Marketing) go-to-market pipeline building program. Then we’ll cover ways to take programs like yours from basic into a higher performing level while staying on budget.
The elephant is in the room. A myriad of platform tools has sprung up fighting for your budget. We’ll weigh in on some of these tactics and platforms in light of their costs vs. timeline to pipeline impact. As a group we’ll have frank discussions on what is really needed at what stage and what is feeding the cost overruns. This session is packed with tips to accomplish the desired ABM goals while staying on a tight budget.
Key topics covered in the workshop will be:
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
Account based marketing (ABM) in small and mid-sized firms can fuel corporate growth by maximizing revenues in target accounts. However, many firms are not sure how their programs stack up to the industry. That knowledge gap can hurt a company if the C-Suite does not see a good ROI or positive metrics.
The Presentations:
Download Material:
Who is the course for?
This workshop is for professionals at the following levels:
The Presenter:
President/CEO
Direct Marketing Partners (DMP)
DMP is a global demand generation and sales pipeline development company helping B2B firms diagnose, fix and accelerate their lead-to-sales funnels.
Tom heads up the strategy and consulting unit and has optimized the sales funnels for over 200 firms. He has taught workshops and presented at DMA conferences and other industry events addressing a variety of lead-to-sales funnel challenges. He has been recognized as an industry leader on the subject by the Sales Lead Management Association.
Testimonials
This course is great for both beginners and advanced ABM marketers. Tom clearly knows his stuff, is passionate about ABM, and I especially appreciated all of the insights into potential pitfalls and how you can set up your ABM program for success.
Helpful information that let us know if our ABM efforts so far were on track! Good advice for working across sales and marketing pipelines to better the business overall.
Tom was terrific, left the workshop with the tools and resources to advance my ABM program!
Loved the practical application information vs most webinars that give you topline methodologies and you’re still left scrambling on what to do next.
Tom’s ABM presentation was excellent, thorough and to the point. Lots of good pointers and good resources to have to review at a later date. Good job!