Date: Friday, March 25, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
The Goal of this Course:
Join us for this deep-dive workshop on how to use social media for your digital marketing. You’ll learn practical and tactical techniques to combine organic social media and paid social media (advertising in social media) to complement your organization’s overall marketing strategy.
This workshop cover the six major social media platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube.
Optimizing Social Media for Marketing
We start by looking at how to increase the free distribution of your organic posts. The social sites look for quality and engagement of your profile and posts.
We’ll show you specific steps to improve the quality of your business profile, posts, photos, and video, along with business examples. This includes tools, tips, and ideas for business content. What kind of photos and videos should you use? We add notes on the various photo formats, how to improve photos with filters, and lists of where to find free images and videos. Social media management tools make the work easier.
Engagement is measured with likes, comments, shares, dwell, and so on. We’ll look at LinkedIn’s algorithm, which serves as a model for the other platforms.
You can reach further audiences by using advertising. Organic social posts are generally shown to only about 5% of your followers. To reach more of your followers or other people on social media, you must use advertising. Several social media platforms also allow you to set up stores.
There is also social media analytics, UTM tags, and KPIs. You’ll also see how to find your social media data in Google Analytics 3.0 and 4.0.
Key Takeaways:
- The goal of social media.
- Comparison of platforms.
- Social media.
- Business pages.
- #Hashtags.
- Social media management tools.
- Advertising tools in social media.
- Social media analytics in the platforms.
- Analytics data in Google Analytics 3.0 and 4.0.
The Presentation:
- This is a live presentation so you can ask questions during the presentation. If we don’t get through all of the questions during the workshop, the speaker will answer your questions after the workshop.
- The presentation is recorded so you can review it later or listen to it if you miss the event.
- If you have schedule conflicts, you can take the course as recorded video. In addition, you’re welcome to send questions by email.
- Step-by-step instructions in numbered lists with the links so you can do this yourself, along with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
Can’t attend the live workshop? No problem. DMAnc workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Download Material:
- Recorded video of the presentation with slides and audio.
- PDF of the complete presentation.
- Spreadsheet to create and manage UTM tags.
- Links to free ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, and LinkedIn Profile Optimization (LPO).
- List of the top SEO newsletters so you can keep up.
- Suggestions for additional reading.
Who is the course for?
- This course is for organizations, including B2C, B2B, government, and non-profits, that use social media for marketing.
- You will be able to understand how to use social media for marketing so you can manage projects, staff, agencies, or contractors.
The Instructor:
DMAnc.org instructor Andreas Ramos leads this workshop on social media for digital marketing. He is the author of eighteen books on SEO and social media, including “#TwitterBook,” “The Big Book of Content Marketing,” “Mastering LinkedIn,” and “LinkedIn Profile Optimization.” He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. You’ll learn hands-on from one of the leading experts in Silicon Valley.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
DMA webinars never disappoint! Highly recommend the seasoned pro to the green newbie to take as many of these for continuing your education! True experts.
Becca KingerySr. Manager, Marketing Programs, Lennox International
I learned so much from this short session and appreciated the practical tips for improving social media strategy that can be immediately implemented!
Sarah GonzalezDirector of Communications and Digital Media, National Grain and Feed Association
The workshop included great tools on how to improve your social content that could be applied across all social channels. The tips and tricks on how maximize your hashtags and measurement data within each platform were valuable.
Bridgett HanlonDirector of Brand Management, GSG
Wonderful introduction course for social media marketing for business.
Amber BarghoutiSenior Marketing Manager, Envistacom
I took this course as an introduction to social media marketing, and it was very informative and quite the eye opening experience. It is not as easy as posting to friends on Facebook and hoping it takes off.
Kristin JewellExecutive Assistant, Baton Rouge Metro Airport
This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!
Jacinda Owens-HawkinsSocial Media Specialist, Sonterra Medical Management Group, Inc.
Covered a great overview of social media marketing, very informative and gives a great base of knowledge.
Katherine HernandezProduct Manager, Revance
Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!
Jessica MondayMarketing Communications Manager, Tournesol Siteworks
A great course for those that are new to the big world of social media.
Corrine KayReputation & Social Media Manager, Village Green
The workshop was full of helpful information that had increased value due to the breadth of experience the presenter, Andreas Ramos has in the industry. I left with a more powerful understanding of how to use Social Media Marketing to benefit my company.
Deanna ReadMarketing Coordinator, Lavi Industries
Great information in today’s presentation! I loved all the tools and websites given to help further our success within the social media and marketing industry.
Carly AbelmanSocial Marketing Specialist, Youngblood Mineral Cosmetics
All the information I learned about LinkedIn’s engagement is very useful and cannot wait to implement it onto our profile.
Amanda WochMarketing Specialist, H&R Construction Parts and Equipment
Very useful and informative.
Claire SimpsonDigital Marketing Manager, LBDS
Helpful insights into social media basics.
Ann RanieriDirector of Marketing, SJI
Andreas Ramos was a very knowledgeable presenter! Gave a lot of tips that allowed even a company with very niche customer bases to act on and improve with. Very thorough and informative, thank you !
Dewey JeffriesDigital Marketing Coordinator at Pacific Scientific Energetic Materials Company
Great details. Very useful information.
Nicole SuranofskyDirector of Visual Communications and Marketing, Health Care Navigator
This class is a great introduction to maximizing your social media presence. I enjoyed the in depth discussions about both Linkedin and Twitter and cannot wait to apply what I have learned within my company. Thank you DMANC!
Nikki AbisSocial Media Manager, Starbright Floral Design
Presentation was great. Andreas went into detail and answered questions and feedback quickly. His feedback was great and can’t wait to apply what I learned on our social accounts.
Rocio GutierrezCharisma Brands
The webinar gave new insights about the way social media platforms work an how to optimize them, as well as recommended resources.
Sam BurkhardtCorporate Marketing Specialist, PCI Auction Group
This presenter was amazing at presenting the content as well as adjusting to questions and relevancy during the presentation. He was very personable and made the content easy to digest.
Kate MaltaisMarketing Manager, Tahoe Mountain Realty
“If you are interested in learning what social media can do for your business, this is a great overview of your countless options!”
Emma DoyleManager of Marketing and Admissions, Community Interactions
If you’re looking for some tips and tricks to improve your company’s social media presence, this workshop provides some insight and useful information on how to do just that. Whether you’re new to it or more advanced, there’s something for everyone to learn.
Mary HerlundDesign Specialist – Advertising & Events, Showdown Displays
Thank you, DMAnc for offering such a relevant course, “Use Social Media for Marketing.” I no idea how to take advantage of these platforms. Now I do. Great course!
Vicky HallSales & Marketing Director, Professional Products of Kansas, Inc.
This is a great course for beginners through experts. It covers topics that I had forgotten about throughout the years. Awesome refresh!
James BuxmanMarketing Manager, SakéOne
The social media marketing course was very useful and will help my company in its day-to-day efforts to increase the efficacy of our social media efforts.
Lisa LynchCreative Director, Landmark Health
Social Media for Marketing with Andreas is the total package for businesses! Thank you!
Millicent DawdyDigital Marketing at Sydenstricker Nobbe Partners John Deere
This is a great webinar for B2B marketers looking to get more information for setting up their marketing plan for social.
Kristin HudsonGraphics and Marketing Manager at SLP Lighting
I found this “live” webinar very helpful and informative. I appreciated all of the questions and answers.
Allison ConleeMarketing Public Relations Manager, At Home Healthcare
Answered for us: Are we going down the right path with LinkedIn. What pitfalls to avoid to ensure proper content. Great guidance for B2B with the everchanging social media platforms! Thanks for the relevant content.
Cindi RamirezVice President, Sales & Marketing, Supplies Technologies, LLC
Today was my first step into gaining a better understanding of Social Media and the DMA Team as well as Andres Ramos did an excellent job delivering the content.
Sterling EdensVice President of Marketing - Welk Resort Group
Relevant, current and worth every penny! Andreas Ramos’ knowledge and expertise in the ever changing and critical realm of social media is at rock star level! You can’t afford to miss this information!
Jon FishVP of Marketing, Heritage Health Food
A great overview of all social media platforms and their capabilities! Lots of great details and links to useful resources!
Samantha GellinSenior Content Specialist at School Outfitters
The presentation was engaging and interesting. I would definitely recommend this to anyone trying to establish or improve their social media presence.
Kelly HeadAssociate Marketing Manager at XanEdu, Inc.
Wow, so much good information – and from a true expert! Andreas was great. Very personable and knowledgeable – a seasoned presenter. He seemed very down to earth, walked us through his presentation in an organized fashion and took time to address my questions. Loved it!
Anna SmithDigital Marketing Manager, Westerra Credit Union
It’s important for me to get new ideas, tips, tricks and hints regarding social media posting. This presentation did just that! I appreciated the content that was covered.
Rebecca SelbyDirector of Sales & Advertising, Vandervert Hospitality, Inc.
The presentation had good information with helpful slides. I like having a good visual I can write notes on and was able to do just that.
Rebeca MoonMarketing Specialist, Westmark Credit Union
A useful and clearly organized presentation of the current social media landscape, and good practices for optimizing all.
Tally Barr
The information was very useful for someone that does not have a strong social media or digital background. If you are looking to learn the basics to kick off your social media marketing, this class is perfect.
Brie BuenningMarketing, Aryzta
I really like that I can ask questions and get answers that are so REAL! It wasn’t just reading from a script and sticking to it. I got a lot of needed information.
Rebecca MoonMarketing Specialist, Westmark Credit Union
Andreas shared plentiful knowledge during this seminar, that I can now implement daily to my work.
Kassandra MutisSocial Media/Marketing, UPM
Learned some tips and tricks about social platforms I would have never run into anywhere else.
Jacob KerstingMarketing Specialist, Blaine Brothers
I would recommend this course as a great start in getting to know more about how to use social media for your business.
Charles GarzaGlobal Sales Director, Jos. H. Lowenstein & Sons, Inc.
I loved the Social Media for Marketing seminar. It was very informative and helped me see some things to enhance our social media presence.
Walker BroadMarketing Assistant, North Greenville University
I really enjoyed the workshop! It was very easy to grasp, and covered a lot of topics without being lengthy. I think this will definitely help me in the future.
Brett FultonMarketing Coordinator, Coleman Tractor Company
This course was an extended review of individual social media sites and how best to post, target audience, posting times and more. I learned a lot in the last two hour course and look forward to applying the information as our company’s Marketing Communications Manager.
Jessica MillerMarketing Communications Manager, Tournesol Siteworks, LLC
I left this workshop feeling more confident in my social media knowledge. I can’t wait to take these ideas back to the office and see what changes we are able to implement.
Jenny WillsCommunications Specialist at Dymax Corporation
Andreas generously shares his insights and knowledge in each workshop. There’s so much information and content, I need to rewatch them to absorb it all!
Tiffany ColemanWriter & Editor| Content Marketer | Brand Evangelist | Storyteller at Denver Botanic Gardens
There were a lot of good tips. Thoroughly enjoyed this informative webinar.
Michael LeeSenior Marketing Technology Manager at Waller, Lansden, Dortch and Davis, LLP
It was an interesting and engaging presentation.
Schuyler TwymanDirector of Admissions and Marketing, The Child’s Primary School
Great general overview of social media for beginners.
Aaron PickardMarketing and Business Development Assistant at Cato Research
Great information! Very useful for our company. Great starting point for your social media marketing campaign.
Hilary Letcher HobbsOffice Administrator, Red Bud Industries
A great seminar for someone just getting started in the social media world!
Hannah BigotDigital Media Storyteller, Visit Quad Cities
This presentation was so helpful in understanding how to get the most out of social media!
Beth BonnMarketing Professional Level 2, Humana
We found the presentation very informative and extremely valuable
Kelsee DesmaraisAsst. Marketing Administrator, Mullet’s Aluminum Products, Inc.
Effectiveness between connections and chat marketing vs Navigator Inmail in the B2B industry. LinkedIn connections seem to be far more receptive to offers and Inmail seems to be a waste of time in my industry. Need to be connected to be effective.
David MonfortBusiness Development, Direct Marketing Partners
Very knowledgeable!
Laura MartinDirector of Sales, Bartlett Reserve
A very worthwhile two hours. Jim S.
Jim ShawDirector of Marketing Communications, ACI
I am entry level at using social media ( I am a chef), so I found the pace and general coverage to be sensible and not too difficult to follow along.
Kristine SchugWinery Chef, Schug Carneros Estate Winery
References will help me explore on my own at a later date
Deborah CurryDirector of Marketing, Biomere
Everything was very well presented.
Sandra MehdianAllied Electronics
