Special Fall Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
Introduction:
This is a wonderfully complete, hands-on workshop, designed to get you from zero to a finished podcast you have planned, recorded, and edited in three incredibly useful modules. And that’s even if you have no previous experience.
In today’s crowded digital landscape, podcasts can gain the trust of your listenership, increase brand awareness, and amp up engagement in an entertaining, informative, and authentic way. Podcasts enable intimate storytelling and relationship-building that fosters trust. They position your brand as an industry thought leader and provide direct access to prospects.
In this interactive course, award-winning podcast producer Susan Finch will teach you the skills to execute high-impact branded podcasts in-house. Her clear, detailed, step-by-step approach includes planning, production, promotion, and growing your audience. It will dramatically shorten your learning curve, saving you weeks or months of trying to figure it out on your own, so you can launch your podcast that much faster.
The course modules include examples, templates, and hands-on activities. You’ll learn how to use AI tools as timesavers in writing scripts, doing research, and writing promotions. You’ll develop your own podcast strategy document, record sample interviews, and edit an episode. And you’ll get expert feedback at each stage.
In Module 1, you will learn how to develop podcast ideas that support your marketing goals. We will cover assessing your target audience, planning compelling episode topics, and crafting effective show formats. You’ll learn how to assess your competitors’ podcasts so you can differentiate yourselves from them and find potential alliances and partners to ramp up your content and quickly raise your profile. We’ll also recommend podcasting platforms, equipment, and content creation tools.
Module 2 focuses on high-quality podcast production and post-production techniques. You will get practical experience recording interviews, editing episodes, and adding professional in-house-created commercials and calls to action.
Finally, Module 3 covers distributing and promoting your podcast through social media, email marketing, and other best practices for growing your listenership. This includes using your previous episodes, playlists, and topic-focus series.
Key Takeaways:
(Can’t attend a live workshop? No problem. These workshops are recorded for enrolled students, and we’ll send the recording, slide presentation, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special Pricing: 3-module Series of Masterclasses for $1,100 is now 50% off—$550.
Description:
In this course, you’ll work on your Podcast strategic plan, and we’ll review and discuss it together. Discover and implement insider strategies for developing a podcast concept that captivates your audience and achieves your marketing goals. Save time and frustration through proven frameworks for identifying your niche, crafting episodes, and planning an effective format. We’ll uncover the secrets to building a show that tells compelling stories and establishes your brand as an industry thought leader.
To make the most progress, we recommend that you come prepared with the following items:
Key Takeaways:
Special Pricing: 3-module Series of Masterclasses for $1,100 is now 50% off—$550.
Description:
Level up your podcast production skills through hands-on training in recording high-quality episodes. From microphone techniques to editing workflows, we’ll shortcut the learning curve on creating professional-grade content. We will walk through writing, and recording your introductions, commercials, and outros for your specific show and audience and you will then work on creating this for your own podcast production. We will use AI prompt engineering to kickstart your writing to save time and target your audience. You will gain insider tips on conducting great interviews, improving your audio, and efficiently editing episodes that enchant listeners. We will record short episodes for each of you. Before the final module, you will receive the final edited version, transcript and SRT file that you can use.
Prior to this workshop module:
We will be using leading tools for podcast production, and we suggest you download free trials of these tools:
Key Takeaways:
Special Pricing: 3-module Series of Masterclasses for $1,100 now 50% off—$550.
Description:
Reach your ideal listeners and grow your audience through smart distribution and promotion strategies. Get proven techniques for launching with a splash and expanding your podcast through organic discovery, partnerships, and paid advertising. We’ll unpack the secrets to building a community of engaged fans who eagerly await each episode. Unlock growth without getting lost in the weeds. You will create a promotion workflow for your specific podcast and share it with the class for feedback. In class, we will create a ‘boost’ package template as the base for your promotional materials to share with guests and walk through the simplicity of adding an episode to your blog/site through WordPress or HubSpot.
In class, we will:
Prior to this final workshop module:
Key Takeaways:
How to Convince Your Boss Why You Should Take This Workshop:
Additional Podcast Statistics:
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, social media managers, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. Marketing professionals who have been handed the task of “doing the podcast” for the company and don’t have any idea where to start.
The Presenter:
Podcast Training, Production and Marketing Services
Funnel Media Group
A PR and Marketing professional for over 35 years, Susan Finch gives you control of your marketing plan AND translates geekspeak into plain English. Over the past 12 years, she’s been producing podcasts for various B2B companies including VanillaSoft, Altify, ConnectAndSell, Siemens, Branch49, Chief Outsiders, SimiTree Health, Quest Diagnostics and more. Currently, she produces nine weekly shows and another six that are twice or once a month. Start to finish, she guides her podcast hosts and teams into creating successful shows. She’ll create a customized marketing plan that includes thorough use of your great content using video, voiceover audio, strategic alliances, and client advocacy. Susan offers clients assistance by creating training materials, libraries to allow them to delegate in-house, or take the reins themselves. Susan brings a new perspective to the knowledge you have and may take for granted. Everything she does involves one or more of these elements: Create, Teach, Inspire, Advocate. Her clients know they’ll have to do some work, but they will all admit they are grateful for the knowledge and control they gain. Many still choose to have her do EVERYTHING, but some only come back quarterly for tune-ups and have her review their sites monthly to keep them running smoothly. Her speaking events include training sessions, inspirational talks, workshops and more. https://funnelmediagroupllc.com
My organization is turning its attention to podcasting and how to make the best use of this platform for content distribution. I now feel fully informed on podcast production best practice so I can help my organization succeed.
This workshop is very insightful! It brings your ideas to the next level and prepares you for execution.
DMAnc’s podcast on How to Produce a Podcast, with Susan Finch, was incredibly helpful. We are in the podcast planning stages, and I’m sure Susan’s pointers and checklists will make my job easier.
Susan’s presentation really went through the “thought process” of what to do to get started. Excellent webinar for those thinking about starting a podcast campaign.
Module 1: Podcast Strategy and Pre-Production.
Monday, Sep 30, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Podcast Production and Post-Production.
Monday, Oct 7, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 3: Podcast Distribution and Promotion.
Wednesday, Oct 9, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
(Special Series Pricing: 35% off both Podcasting Fundamentals and Advanced workshops for $600 $390. Enroll here.)
This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. This course will help you refine your show, your process and marketing to increase your downloads and shares.
We’ll review the top four reasons podcasts fail and how to turn that around and toward success, including where you are missing out on ways to gain momentum or reinvigorate your team, host, and guests. We will talk about crafting your intro/outro and commercial. We’ll cover ways to engage your guests, their teams, and followers. We’ll also help you strongly encourage your own teams to share the show regularly. We cover additional appearances, advertising, and playlist strategies.
As a bonus, at the end of this workshop, you’ll be able to download several checklists covered in the course.
Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. This is also for people currently involved in the success of an existing or “paused” podcast.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Instructor: Susan Finch
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
My organization is turning its attention to podcasting and how to make the best use of this platform for content distribution. I now feel fully informed on podcast production best practice so I can help my organization succeed.
This workshop brought to light many facets of podcasting that a beginner would not consider. Learning these tools first, while still in the planning stages of developing a podcast makes it much more likely that the first recordings will be successful and will put you on the right track right from the start.
This workshop is very insightful! It brings your ideas to the next level and prepares you for execution.
Today’s session built upon the intro class and provided outstanding direction on how to produce and promote a podcast successfully. Great for beginners and experts alike. Very glad I attended!
Great follow-up course to the first Introduction to Podcasts webinar with Susan. It was a smooth transition of material from the first to second course and didn’t overlook any gaps in information or experience as the material progressed.
My recommendation is: Even if you think you know exactly how to do a project or marketing piece you are working on, take the course. There’s always something to learn, and you’ll learn it here.
I took both parts of the DMAC Podcasting course and it was very helpful. I am starting a new podcast for the university I work at, and Susan gave me lots to think about, and structural tips I didn’t know I needed to address.
Susan did a great job explaining the untold details of Podcasting, SEO, and crafting your message!
This workshop walks through a checklist of what you should or should not be doing with your podcast. It has many valuable tips and reminders to get your podcast off and running or to improve your current practices.
Susan is a great professional who also happens to be great instructor! The course was entertaining and provided practical tips for anyone to take their podcast to the next level.
I took both the Podcast Fundamentals and Advanced podcasting, both include everything you need to know about launching and running a successful podcast.
The presenter was very knowledgeable in the subject and was a very clear presenter! It was well worth my time.
Excellent course to get you started with podcasting for your business!
Workshops like this humble you into remembering that you don’t know everything and there are people who want to help you succeed and do things right the first time!
Great content from a knowledgeable speaker – thanks!
I found this course especially useful as it goes beyond common-sense advice, giving some good resources and tips you may not have thought of before.
The Advanced Tips for podcasting workshop made it easy to see how to lay out your podcast episode in Adobe Audition. The tips, tricks, and tools shared in this presentation will definitely make launching, recording, and promoting my company’s podcast easier.
Interesting and consistently informative workshop with a great host, Susan Finch. Extremely happy to have made the time to listen in, and am definitely thinking about getting into future workshops as well as looking into Susan’s work!
The How to Produce a Podcast workshop gives industry professionals rich insight on how to produce a successful, engaging podcast.
The workshop offered an invaluable checklist for starting a podcast from scratch including an honest look at why the podcast is being created. It’s also an excellent checkpoint if you’ve begun producing podcasts and want to evaluate your efforts to date. Susan had “real life” learning to share from strategy to small technical details that make a big difference.
The workshop, How to Produce a Podcast, was informative and engaging. I learned valuable tips that we will use in our organization.
I found the webinar on How to Produce a Podcast incredibly informative and useful. The strategies and tips were really helpful!
I found the description provided about the workshop matched the content exactly. It’s what I was looking for thank you.
Great workshop! Definitely will help us get started with podcast content planning, messages and delivery.
I attended Susan Finch’s webinar and was very impressed with the content. I learned many valuable tips and tricks that I can take back to my team.
Very engaging and informative.
This webinar was loaded with useful and relevant information, and the speaker stayed on-topic. Very informative for someone who has never produced a podcast before.
How to Produce a Podcast was a great starting point for my company as we explore how podcasts can benefit our company. Easy to understand and broken down in relatable steps!
This was a very informative session and Susan is an extremely engaging and knowledgeable speaker. She was able to demystify podcast production and lay out the steps in an easy to follow and relatable way.
I am brand new to podcasting and this workshop was a great place to start! I now feel more knowledgeable and prepared to launch a podcast.
I didn’t realize this workshop was on the same day that I took off from work. Susan made the two hours fly by with information I never knew and she was so engaging. My day off was truly enriched by this experience. And fun!
Great content! Well worth the time spent listening to the course!
This workshop gave me the confidence I need to now move forward with packaging and posting our new company podcast. It provided helpful checklists and practical tips to ensure our launch is set up for success.
A must for someone thinking about starting a podcast.
This workshop has given me so much more insight into the details of how to start a podcast. I’ve googled and done my own research before, but this was so extensive and great! It’s definitely going to help me with future projects.
As someone preparing to dip my org’s toe into the podcast pool, I now feel much more informed on the considerations and caveats to keep in mind for setting up a podcast and managing it down the road.
If you’re just starting out with podcasting, Susan can teach you all the tricks of the trade to get your ideas off the ground fast and look your best while doing it.
Launching a podcast can be daunting, but Susan broke it down step-by-step. She shared golden nuggets of advice on what to do before turning on the mic. She also spoke the truth: Perfection is overrated. 🙂 Thanks for the encouragement to get started!
Very informative and helpful to anyone that is struggling with podcast production and/or promotion.