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Special Podcasting Masterclass, 2-module series pricing: $600 now 25% off—$450. Enroll here.
Pre-recorded workshops included with each Live class.
Introduction:
This two-part Podcasting Masterclass series will walk you through the setup of your podcast, the logic, and help you set reasonable expectations for the growth of your show. The first module will help you build a successful podcast whether you do it all in-house, or bring on a third party to help you manage it. You’ll get checklists of tasks before launch, and for each episode to add to your success. We’ll introduce you to time-saving tactics and AI tools to make it easier than ever to keep your show going and growing without your time commitment spiraling out of control. By utilizing AI tools you will save time by creating social media posts, titles, outlines, and develop intriguing questions for your guests. We’ll walk you through prompt engineering to best fit your company culture and the tone of your show and hosts.
The second module will help you refine your show, and your process, analyze measurements to adjust and find hidden listeners, and create marketing opportunities to increase your downloads and credibility. You will learn how to choose the right venue, partners, guests, and strategies. These courses will guide you through the entire process.
The course is led by Susan Finch, senior producer of 15 regular podcasts for various companies, keynote speaker, and 35-year+ marketing professional.
Quick summary of key takeaways from the series:
How to share your episodes more effectively immediately and in the future.
(Can’t attend a live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Podcast Strategy and Promotion Masterclass Workshop Dates and Times (Pre-recorded workshop included with each Live class):
Module 1: Podcasting Domination—Maximizing Marketing Potential with AI and ChatGPT.
Tuesday, September 26, 2023 (12:00 pm to 2:00 pm PDT).
Module 2: Refining & Improving Your Podcast to Create Growth and Superfans.
Tuesday, October 17, 2023 (12:00 pm to 2:00 pm PDT).
Special Pricing: 2-module Series of Masterclasses for $600 now 25% off—$450. Enroll here.
Description:
This is the first in a two-part workshop series that starts by giving you practical, often missed setup tips to save you time, money, and embarrassment long before you turn on the microphone.
After this first part, you’ll have a detailed checklist of what you need to know before spending time or money launching a podcast. This includes the method of how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides. You’ll also be able to determine the best venue to host your podcast, vet the company to hire if you need help managing your show, and the logic to set up systems that work for everyone. If you already have a podcast, it will help you pinpoint where you can adjust for more success.
We will also walk through some ways to use better prompt engineering to avoid ChatGPT/AI misfires when trying to save time writing social posts, titles, and more. The instructor will give you the understanding of why it’s important to set the bigger goals of the podcast and ensure everyone involved understands that’s what you check back to at every step. Service providers can get caught up in their tools that really don’t further your success, they just give you more things to fill out, pay for and lose in unnecessary content. This course fine-tunes the planning for each step before, during, and after your launch. This will help ensure that everyone involved knows what to expect so none of the pieces are left behind and that you need to ask a production company if you decide to outsource. The list may surprise you.
Key Takeaways:
Special Pricing: 2-module Series of Masterclasses for $600 now 25% off—$450. Enroll here.
Description:
This is the second in a two-module workshop series. You’ll be able to identify the stumbling blocks to launching your show, or why your show hasn’t really taken off. This lets you adjust and reboot.This is ideal for those that are just starting a podcast to ensure all opportunities are realized to maximize your success. It will also help new shows avoid typical hiccups that can cause a show to fall flat. This course will help you figure out any free tools or venues you may have missed or need to change or improve to get more people listening and your guests sharing their appearances on your show. You’ll get a practical list of marketing tactics, including a few creative ways to use topics and statistics for breathing life into past episodes.
We’ll review the top four reasons podcasts fail and how to turn that around and toward success, including where you are missing out on ways to gain momentum or reinvigorate your team, host, and guests. We will talk about recrafting your intro/outro and commercial. We’ll cover ways to engage your guests, their teams, and their followers. Time to shake it up and get everyone excited again about your podcast or finally get it off the ground to grow your listeners. We cover additional appearances, advertising, and playlist strategies as more opportunities to reach new audiences.
As a bonus, at the end of this workshop, you’ll be able to download several checklists, and templates covered in the course.
Key Takeaways:
How to Convince Your Boss Why You Should Take This Workshop:
Adding training on Podcasting helps your Marketing and cross-functional teams in many ways, here’s how:
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, social media managers, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. Marketing professionals who have been handed the task of “doing the podcast” for the company and don’t have any idea where to start.
The Presenter:
Podcast Training, Production and Marketing Services
Funnel Media Group
A PR and Marketing professional for over 35 years, Susan Finch gives you control of your marketing plan AND translates geekspeak into plain English. Over the past 12 years, she’s been producing podcasts for various B2B companies including VanillaSoft, Altify, ConnectAndSell, Siemens, Branch49, Chief Outsiders, SimiTree Health, Quest Diagnostics and more. Currently, she produces nine weekly shows and another six that are twice or once a month. Start to finish, she guides her podcast hosts and teams into creating successful shows. She’ll create a customized marketing plan that includes thorough use of your great content using video, voiceover audio, strategic alliances, and client advocacy. Susan offers clients assistance by creating training materials, libraries to allow them to delegate in-house, or take the reins themselves. Susan brings a new perspective to the knowledge you have and may take for granted. Everything she does involves one or more of these elements: Create, Teach, Inspire, Advocate. Her clients know they’ll have to do some work, but they will all admit they are grateful for the knowledge and control they gain. Many still choose to have her do EVERYTHING, but some only come back quarterly for tune-ups and have her review their sites monthly to keep them running smoothly. Her speaking events include training sessions, inspirational talks, workshops and more. https://funnelmediagroupllc.com
Testimonials
My organization is turning its attention to podcasting and how to make the best use of this platform for content distribution. I now feel fully informed on podcast production best practice so I can help my organization succeed.
This workshop is very insightful! It brings your ideas to the next level and prepares you for execution.
DMAnc’s podcast on How to Produce a Podcast, with Susan Finch, was incredibly helpful. We are in the podcast planning stages, and I’m sure Susan’s pointers and checklists will make my job easier.
Susan’s presentation really went through the “thought process” of what to do to get started. Excellent webinar for those thinking about starting a podcast campaign.