DMAnc.org Online Certification Workshops
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Summer Discount: 25% Off
Free Lifetime Workshop Updates
Individual live online workshops $300 each, Now $225 each
Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.
Our Goal:
Join us for this three-part workshop series on social media marketing. You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media. You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms.
The Instructor:
DMAnc.org instructor Andreas Ramos leads this workshop.
Who is the course for?
- Organizations, including B2C and B2B companies, government, and non-profits that use social media for marketing.
- You will be able to understand how to use social media marketing so you can manage projects, staffers, agencies, or contractors.
What We Cover:
- The workshops cover the major social platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
- This is a deep-dive course. We show you how to uncover your audience’s demographics, find your audience’s keywords and interests, and use that to write social posts. You will also see how to set up and manage social advertising, and how to understand the results. You’ll see how to measure social media metrics with UTM tags, analytics, and KPIs as part of the funnel.
- We’ll also look at how social media interacts with content marketing, SEO, and paid advertising.
What We Won’t Cover:
- This is not a course on using social for personal use. Instead, this course will focus on using social media for marketing and advertising for organizations.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Part 1: How to Use Social Media for Marketing: Fundamentals of Social Media, the Sales Funnel and Metrics
Individual workshops $250 each, Now $200 each. Enroll here for “How to Use Social Media for Marketing, Part 1-Fundamentals: Foundations of Social Media, the Sales Funnel and Metrics” live online (October 27th).
Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.
This workshop covers the role of organic social media in your marketing strategy. It is based on customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel (also known as the purchase cycle).
Customer-centric marketing requires content that appeals to your audience, so you’ll see how to find your audience’s demographics, interests, and behavioral data, along with tools for each of these and how to use this to create social posts.
A sales funnel also includes metrics. Business goals in social media include visibility, branding, and engagement. Social media goals can also include leads and sales. We will cover how to measure social media’s impact on your sales funnel, which metrics to track, a list of the main KPIs, and tracking tools.
We’ll also look at common features of all social media: profiles, posts, photos, #hashtags, account management tools, and analytics, with specific notes for each platform.
Key Takeaways:
- Our topics cover all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
- The role of social media in customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel. Role of social media in filling the funnel. Impact of social media on sales.
- How to see your audience at each social site, including age, interests, and location.
- We also look at the social algorithms. These algorithms decide what to distribute and promote. We also look at how sites use moderators (human reviewers) and what they block. You’ll get tips on how to increase engagement without paying for it.
- You use metrics to measure and optimize the sales funnel. Which metrics to track? How to track. The analytics tools (Insights) at each social site.
- How to use UTM tags to track posts and ads at each social site.
- How to see the social data in Google Analytics 3.0 and Google Analytics 4.0.
- How to evaluate statistics.
Part 2: How to Use Social Media for Marketing: How to Improve Your Company’s Presence in Social Media
Individual workshops $250 each, Now $200 each. Enroll here for “How to Use Social Media for Marketing, Part 2-Intermediate: How to Improve Your Company’s Presence in Social Media live online (November 10th).
Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.
This workshop focuses on how to improve your presence on organic social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
This includes how to improve profiles and customer-centric posts. We will discuss how to create the best content and use the best keywords, #hashtags, and questions. What kind of photos and videos to use, what is the best day and time of day for posts, and how to get more followers.
Key Takeaways:
- How to improve your profiles to professional quality. This includes LinkedIn Profile Optimization (LPO) for yourself, your team, and key people in your organization. How to apply this to all of your social profiles.
- How to improve your business page or company page (your business profile).
- How to do competitor review of social media profiles and what to look for.
- How to use social management tools, which allow you to write and schedule dozens of posts in one day for slow release over the month or quarter.
- How to create customer-centric posts for social sites. We look at the types of content: text, keywords, #hashtags, photos, videos, audio. How to find your target audience’s keywords, #hashtags, and questions. How to find topics for posts to social media.
- What kind of photos and videos to use. Where you can find images and videos. The various photo formats and how to improve photos with filters. How to avoid copyright issues, along with an indemnification clause that you can use.
- How to see the best day and time of day for posts.
- How to get more followers.
- Use your social buttons as part of your overall digital presence, including social buttons on your website, email, business card, print ads, and how to track those buttons.
- How to use bulk text messaging.
- Social media, US Civil Code section 230, and censorship.
Part 3: How to Use Social Media for Marketing: How to Manage Social Media Paid Advertising
Individual workshops $250 each, Now $200 each. Enroll here for How to Use Social Media for Marketing, Part 3-Advanced: How to Manage Social Media Paid Advertising live online (November 17th).
Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.
This workshop covers paid advertising on social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Pinterest, and TikTok.
Social media sites limit the distribution of your business posts so you must use advertising to reach your followers and the general audience. Advertising in social media lets you reach tens of millions of people. We will look at the advertising platforms at each social site, one by one. Social sites also include analytics tools for your businesses, so we’ll look at those too.
Key Takeaways:
- How to set up and manage advertising on each social site. Why use ads. How to create ads for each site. Targeting by demographics, keywords, and interests.
- Advertising with email lists, retargeting, remarketing, and look-alike / amplify, including buying lists.
- Use social media to find your customers, your competitors’ customers, journalists, bloggers, influencers, experts, researchers, leads, connections, partners, and show ads directly at them.
- We’ll also see how social media works along with content marketing, SEO, paid advertising, email marketing, and other forms of digital marketing.
- Social media is also part of your general marketing, including trade shows, events, and print ads.
- How to use social sites tools to set up calls (sales leads), make appointments, promote events, show a catalog of your products, and drive sales (eCommerce) directly from your social site.
- How to hire bloggers, influencers, and content creators for social media.
The Workshops:
- These workshops include presentations, examples, and downloads.
- This is a live presentation, so you can ask questions during the presentation. There will be lots of opportunities for your questions.
- The presentation is recorded and you can review it later or listen to it if you miss the event.
- If you have schedule conflicts, you can take the course as recorded video. You’re welcome to send questions by email.
- You will have access to the recordings indefinitely, including access to updated versions, as long as we have your contact information.
Download Material:
- Video of the presentation with slides and audio.
- PDF of all presentations.
- Checklists, how-to steps, list of tools, and more.
- Spreadsheets for project management, competitor review, tracking, KPI calculation, and more.
- How to create UTM tags.
- Copies of ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, LinkedIn Profile Optimization (LPO).
- List of the top SEO newsletters so you can keep up.
- Suggestions for additional reading.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
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Testimonials
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Beth MakoseyPrincipal at Makosey Communications
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
Isaac MuckWebsite Data Analyst
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Steve NewmanPresident, Founder and CEO at Rock.com
Very relevant and timely, presented in easy to understand fashion.
Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.
Slides were very detailed and informative.
Rolando RodriguezMarketing Manager - Fremont Bank
Lots of excellent data. Great actionable information tools and guidelines.
Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk
Great technical info – very usable! Thanks!
Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation
Discussed strategy and practical tips.
Diana LaPointVP/Marketing Manager - First Northern Bank
Smart use of language that lined up with the presentation.
Thomas KeadyMarketing Associate at RSM US LLP
Great preso!
Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct
This workshop is a great idea and great job pulling together.
Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Thea CopelandDirector of Marketing at Buckles-Smith Electric
Love all the case studies shared from the panelists.
Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated
Provided a great start to the presentation that was though out and beneficial.
Thomas KeadyMarketing Associate at RSM US LLP
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays
DMA always provides great speakers on timely topics.
Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Ken BerryPresident - Pro Horizons
Excellent subject matter and panel. Keep them coming.
Patty ColemanSenior Graphic Designer, ReMark Group
Excellent overview , this made my time worthwhile today!
Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer
Important updates and discussion on critical B2B lead generating efforts.
Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Elizabeth InpynFounder, INPYN Nutrition & Consulting
Well prepared presentations w/real world examples and speakers.
Steve BorgDirect Marketing Specialist, BorgDirect Marketing
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Karla HaleyMarketo & Salesforce.com Consultant
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Carrie BeamOwner and Principal, Carrie Beam Consulting
Very valuable info that can apply across verticles.
Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Kathy SchmidtStrategic Initiatives, SAP SuccessFactors
Just a bunch of great insights & tips.
Whit MagorBusiness Solutions Representative, KP LLC
Really liked the various backgrounds of the speakers & different perspectives they brought!
Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.
Incredible presentation! Engaging and insightful until the very end!
Adelaide HillAssociate Product Marketing Manager at Infoblox
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union
Detailed, in-depth information across social platforms that you can’t find elsewhere.
Jeannine VaughanMarketing Leadership, Vaughan & Company
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Jeff HorningAccount Executive at Business Wire
Real-world true-life tales from the frontline of B2B marketing.
Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Kyoko RamirezMarketing, Hitachi High Technologies America
Very informative & entertaining. Learned a lot in two hours.
Karen OlsonVice President of Marketing, CalChamber
Excellent presentation about a very interesting business topic.
Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
Alicia GaravagliaHead of Marketing
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
Barret GuildDigital Marketing Specialist
