Social Media Strategy, Content & Systems for 2025
Special Spring Pricing: Regularly $600 is now 50% off—$300. Enroll here.
Why Take This Course?
Social media isn’t just about scrolling—It’s where businesses are built, conversations happen, and decisions are made.
In fact, 58% of consumers first discover new businesses on social media, making it a critical platform for visibility. Whether you’re marketing a business, personal brand, or nonprofit, having a strong and strategic presence on the right platforms is essential. When done right, organic social media can amplify your reach, strengthen trust, enhance your reputation, and turn followers into loyal customers. But without a clear strategy, you risk getting lost in the noise. Doing it wrong—or not at all—risks making your brand invisible.
But when you already have many responsibilities on your plate and a small team, how can you be successful in a media-saturated market and make it a repeatable and consistent process?
This one-module workshop provides a concise yet comprehensive overview from a social media manager’s perspective. Social media strategist and instructor Beverley Theresa unpacks how organic social media works, providing actionable insights, real-world examples, and a repeatable framework for success.
In this two-hour workshop, you will learn the best practices for creating an effective social media strategy and executing tactics that get results, understand what the data tells you, and leverage content to build an online presence that strengthens your reputation.
You’ll also get exclusive access to a Social Media Kickstart Workbook, a plug-and-play content calendar template, a comprehensive management checklist to ensure nothing slips through the cracks, a content creation blueprint to streamline your workflow, and much more to set you up for success.
This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing through 2025 and beyond.
Quick Key Takeaways:
- Build a strong social media strategy – Learn to create an organic social media plan that helps you reach your business goals.
- Increase engagement and visibility – Discover what type of content resonates with your audience and how to convert followers into customers.
- Save time with a repeatable framework – Get a streamlined approach to managing social media.
- Futureproof your social media marketing – Leave with actionable skills, confidence, and tactics you can implement immediately.
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
- Full workshop video recording
- PowerPoint slides
- Additional handouts
All materials are emailed to registered attendees within 24 hours after the live session ends.
Key Takeaways:
- The 2025 social media landscape – Key shifts, emerging trends, and why they matter for your business.
- A fresh, up-to-date look at Facebook, Instagram, Twitter, TikTok, and LinkedIn – Discover which platforms best fit your business, what content resonates most, and how to drive real engagement.
- Fundamentals of a winning social media strategy – How to structure, manage, and execute social media marketing with impact.
- Time-saving content ideas – What works (and what doesn’t) with real-life examples, data and results to streamline your content creation.
- Content best practices – Crack the algorithm code and get your posts seen
- Instant access to tools – Download workbooks, cheat sheets, and more to jump-start your success.
Convince Your Boss:
For businesses wondering when to start making greater investments in social media, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.
Not convinced? Consider these stats* that prove how important social media marketing is for businesses of every shape and size.
- 58% of consumers first discover new businesses on social media.
- 78% of shoppers research social media before making a purchase.
- Customers who engage with a business on social media spend 35-40% more on that brand’s products and services.
- 90% of social media users use social media to communicate with brands.
This course helps advance your employee’s ability to manage your reputation and serve your customers on social media. As the statistics prove, this will have a positive impact on your ROI.
* Source: https://www.synup.com/en/social-media-marketing-statistics.
The Presentations:
- The workshop is hands-on and practical.
- In addition, the workshop is live so you can ask your questions.
- Can’t attend the live workshop? No problem! This DMAnc.org workshop will be recorded, and the recording will be sent out within one business day of the live online class.
- If you have further questions, you’re welcome to email the instructor.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the PowerPoint slide presentation.
- Social Media Kickstart Workbook.
- 2025 Content Calendar, Editorial Calendar, and Blog Calendar.
- Social Media Management Checklist.
- Social Media Image & Post Guidelines Template.
- Content Creation Blueprint.
- Social Media Engagement Strategies.
- 30 Social Media Tips Cheatsheet.
- Social Media Management Weekly Planner.
Who’s it for?
This class is ideal for professionals who either have yet to launch a social media presence for their business or have just started their journey in social media marketing in the past year. If you’re unsure if what you’re doing is right, how to create content that converts, and are second guessing your posts, this class is for you!
The Presenter:
Beverley Theresa
Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.
- Over a decade of digital marketing experience focusing on social media strategies and tactics.
- Specializes in social media consulting and training for service-based businesses.
- Contributing author in Search Engine Journal How to Dominate Social Media: A Complete Strategy Guide.
- Past featured speaker at conferences such as Social Media Camp, SocialWest, SocialEast, and SocialPacific.
- Past clients include: the United Nations Association, Cushman & Wakefield, Terry Fox Foundation, and more.
- Website: https://hellobeverley.com.
- LinkedIn: https://www.linkedin.com/in/hellobeverley/.
I was very pleased with the workshop today. I thought that Beverly gave a good presentation on the basics of social media. It was really helpful to hear her suggestions for streamlining and making content for each platform.
I really liked the workshop– It was informative and I learned a lot!
This was a good workshop for people looking to learn about social media and for those who are social media professionals for major corporations and businesses.
DMAnc and Beverley offered a great introduction to social media management that dove beneath the surface level to give actionable tips and training.
Recycling TikToks and posting them as reels on Instagram is a great way to reuse content and gain traction! Most of the time TikToks do better on Instagram.
It was a good introduction to all of the current main social media platforms to help you figure out what might work best for your audience .
Highly recommend! Applicable to all companies selling a service or product!
A phenomenal overview–with suitable “deeper dives”–of the major social media channels. Also, brief description of what other webinars are upcoming. Best part: informational, no “puffing up about how great we are!!” That’s really refreshing. I got what I signed up for–and more!! Thanks.
When I take a webinar, I look for engaging content that will be helpful. I didn’t realize two hours flew by because Beverley made this course fun and full of knowledge!
It was very informative and I’m glad I was able to attend. I learned some tips and tricks for social media marketing, as well as tools I think would be great for streamlining my content. I can’t wait to put into practice what I learned.
Beverly was very knowledgeable and informative with a super friendly tone to her voice.
It’s a fantastic course if you feel lost when you hear the words “social media marketing”. Easily digestible information to help put those who are intimidated by social media at ease.
The Social Media Marketing Fundamentals workshop was great and very insightful. Whether you’re just starting out on social media or want to go back to the basics, this is a great place to go.
The course was so great. I will take the elements I learned back to my internal team members so we can implement with our clients. A lot of tips and information resonated with my day-to-day and ways to get better engagement for my clients.
Presenters were inviting and friendly. happy to answer any question basic or more advanced.
Great overview if you’re new to social media marketing and want a broad view of where to start!
I enjoyed the presentation, I would recommend this to anyone that is interested in learning more about Social Media Marketing
A great informative course that dives into each facet of social media.
This workshop was very informative. Covered the basics or multiple platforms. I would recommend this workshop.
Good job with showing us the basic fundamentals of social media. Gained some good valuable information and will use that with our social media
DMAnc workshop on Social Media Fundamentals is a great class. so many great tips and tricks. and sooooo much to learn!
DMAnc offered a great presentation on the Fundamentals of Social Media. It is exactly what I needed to know to get started marketing our Small Business and Social Car Club.
This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.
Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.
Workshop date and time:
SPRING
Social Media Marketing Fundamentals: 1-Module Course
Wednesday, July 30, 2025
from 12:00 p.m. to 2:00 p.m. PDT.
