Summer Discount: 25% Off
Free Updates for 1 Year
Special Pricing: regularly $600 now $450. Enroll here.
TikTok’s popularity is on the rise, drawing in a diverse and expanding user base interested in educational content and effortless shopping. This power-packed two-module masterclass is designed to equip you with data-driven solutions essential for mastering TikTok’s advertising. From creating engaging brand ads to devising data-driven conversion campaigns, this deep-dive training will enable you to navigate Ads Manager with expertise, reach new customers, and optimize your campaigns for effectiveness.
Module 1 will provide you with a thorough understanding of pre-campaign requisites. This includes a comprehensive exploration of TikTok’s dashboard and tools, along with instructions for setting up conversion tracking and ensuring brand safety.
Module 2 will delve into the intricacies of ad campaign planning and strategy. Giving you the necessary tools and hands-on experience to build robust full-funnel ad campaigns.
(Can’t attend the live masterclass? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special Pricing: regularly $600 now $450. Enroll here.
Workshop dates and times:
Module 1: Comprehensive Pre-Campaign Understanding.
Tuesday, October 17, 2023 9:00 AM to 11:00 am PDT.
Module 2: Strategic Ad Campaign Planning.
Tuesday, October 31, 2023. 9:00 AM to 11:00 AM PDT.
Special Pricing: regularly $600 now $450. Enroll here.
Description:
In the first part of this two-module advertising masterclass, you’ll gain a comprehensive understanding of TikTok’s dashboard and functionalities. This will enable you to confidently navigate the platform, master campaign setup fundamentals, and cover essential considerations for a successful ad campaign.
Key Takeaways
Key takeaways:
Special Pricing: regularly $600 now $450. Enroll here.
Description:
In the second part of this comprehensive two-module masterclass, you’ll gain the proficiency to strategically plan and construct ad campaigns that deeply resonate with your target audiences. Gain industry skills in campaign optimization, uncovering the pathways to cost-effective success. We’ll also shed light on bidding and budget strategies, all the while focusing on building attention-grabbing creative experiences that cut through the noise of busy feeds.
Key Takeaways
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Workshop
Should your target audience be on TikTok, not being present there could translate to a missed opportunity for nurturing deep connections and infusing your brand among potentially engaged customers.
TikTok’s advertising ecosystem sets itself apart from other social platforms; therefore, your ad strategy and creative should be tailored exclusively for TikTok, not repurposed from other ad campaign formats.
This knowledge will empower you to harness TikTok’s potential to forge immersive relationships with audiences, capitalizing on its distinct targeting capabilities and innovative creative solutions.
The Presentations
Download Material
Who is the course for?
Social media managers, Online and Digital Marketing Managers, eCommerce Managers, Marketing managers, Creative directors, Agency Account Directors and Media Planners or Buyers
The Presenter
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector
Testimonials
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing: regularly $600 now $450. Enroll here.
Paid social with Meta (Facebook and Instagram) and now TikTok advertising are some of the most powerful full funnel customer and lead acquisition platforms. Even with the recent Apple Privacy restrictions and data loss, no other digital marketing platform can generate demand at the scale and the low cost as Meta (Facebook and Instagram) and TikTok. However, without a deep understanding of how the platforms and algorithms work together, it’s quite easy to make costly and unforgiving mistakes.
Part 1 of this 2-part Masterclass teaches you to correct these common mistakes & build a successful full-funnel (prospecting, remarketing, and retention) customer and lead generation acquisition strategy.
Part 2 focuses on Content Creation, which is the most critical lever and key to paid social success. Paid social platforms are algorithmically driven, much of the heavy lifting is automated for us. Our responsibility is to create images or video ads that capture the user’s attention to “stop scrolling,” watch, click, and buy.
(Can’t attend the live workshop? No problem. These workshops are recorded and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop dates and times:
Module 1: Meta (Facebook and Instagram) and TikTok Advertising Masterclass: Beginner to Advanced Account Setup, Targeting, and Daily Optimization Strategies.
Wednesday, October 11, 2023 (9:00 am to 11:00 am PDT).
Module 2: Meta (Facebook and Instagram) and TikTok Advertising Masterclass: Finding Your Creative Unicorn Over and Over Again.
Tuesday, October 24, 2023 (12:00 pm to 2:00 pm PDT).
Special Two-module Pricing: regularly $600 now $450. Enroll here.
Description:
Generate sales and leads with Meta (Facebook & Instagram) + TikTok Advertising.
Paid social with Meta (Facebook and Instagram) and now TikTok advertising are some the most powerful full funnel customer and lead acquisition platforms. Even with the recent Apple Privacy restrictions and data loss, no other digital marketing platform can generate demand at the scale and low cost as Meta and TikTok. However, without a deep understanding of how the platforms and algorithms work together, it’s quite easy to make costly and unforgiving mistakes. Part 1 of this 2-part masterclass teaches you to correct these common mistakes & build a successful full-funnel (prospecting, remarketing, and retention) customer and lead generation acquisition strategy.
Key Takeaways:
Key takeaways:
Special Two-module Pricing: regularly $600 now $450. Enroll here.
Description:
Social Media platforms are algorithmically driven. This means they are able target the right person, at the right time, and at the right place. It’s our responsibility to guide the algorithm in the right direction by providing great ads and stories that engage the user to stop scrolling, consume our story, click, and buy. Most importantly, we must represent our customer’s demographic in the ad, establish deep empathy, and guide the algorithm to the products or service’s ideal buyer. Creative will have the biggest impact on performance, scalability, and overall success. 99% of paid social success comes from the static images and video ads we create; without them the algorithms are worthless! This workshop will cover the creative strategy, testing and measurement techniques needed for success.
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Workshop:
Social Media networks have become the “entire customer journey,” from discovery to purchase and beyond. Each and every organization must have internal expertise from multiple team members to drive continued growth and success. Organizations can no longer depend solely on outside agencies and consultants to steer their internal teams and growth strategies.
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, creative directors, agency account directors and media planners.
The Presenter:
Jake has over 10 years of performance advertising experience & $150mm+ ad spend on Facebook, Instagram, and TikTok. He currently works as the Director of Paid Social, Creative, and Training at Power Digital Marketing, a full service performance marketing and creative agency.
Over the past 6 years he worked and scaled the following brands from their infancy in paid social to $150+ million in profitable revenue: Aeroflow Healthcare, Motif Medial, Goldbelly, Caraway, Justworks, Lacoste, Every Mother, WhatDoYouMeme, Wanderer Bracelets, and RBX Active.
Testimonials
I am so happy with this workshop today. I am so excited to share some of what I learned with my team members. I feel like using Jake’s approach could totally transform our Facebook ads.
This class was incredibly professional, and detail orientated. I appreciated the time the professor took to answer my individual questions.
Wow – this training was absolutely jam packed with gems of information, tried and true practices, and tips on the best way for making a splash with social marketing.
Take this course if you want to learn how to hook your audience with the best creative and latest content trends.
My first time training experience with DMA was even better than I expected. Other trainings just repeat top-level information readily available via a quick google search but DMA’s training covered every facet of the intended topic with more detail then I ever could have hoped for. Whether you’re a beginner or advanced, I’m confident you will learn valuable, actionable information during your session.
No matter if you are a seasoned veteran of the digital marketing world or a beginner, this class has something to offer you!
Very thorough and provided step by step instructions through screen sharing. You can leave the class knowing exactly what to do after the fact.
This presentation truly opened my eyes to all of the great advertising tricks that companies and creators utilize on a daily basis.
This course helped me learn about new techniques that I hadn’t thought about before. They were interactive and answered my questions with meaningful answers!
I thought Jake was a great presenter and gave extremely relevant and unbiased insights. I learned about many different data analytic updates and tips from the last time I did an ads refresher.
Today’s workshop was informational and provided me with ideas to use for my content creation.
I highly recommend today’s workshop for anyone who is in the business of ad creation.
This webinar was very relaxed and informative. The presenter was very knowledgeable and gave great tips
Today’s workshop was full of knowledge that is applicable to marketers at all levels. This is a great tool for expanding marketing know how that I personally wasn’t able to find even in my marketing master’s program. Great option for those who truly want to grow in the marketing space.
This is a great workshop for those who have already dipped their feet into social media advertising, but want to target their ad spend better and focus on a higher ROI. Very impressed with the amount of information I was able to learn in only two hours.
I recommend yo take this course because you get the inside scoop on what types of social media ad content is relevant in both Meta and Tik Tok.
Jake has great wealth of knowledge when it comes to knowing all the in’s and out’s of Meta and TikTok paid advertising. Even as a beginner you will gain the knowledge to run successful paid advertising on these platforms.
The content during this course was very relevant and up-to-date with current practices. I would 10/10 recommend this to anyone who is currently in digital marketing or looking to get into it.
This workshop was informative and on-point.
I really appreciated the tips and tricks to use and what specifically to pay attention to. Really informative class!
We highly recommend this workshop! It was very informative!