Date: Friday, March 25, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
The Goal of this Course:
Join us for this deep-dive workshop on how to use social media for your digital marketing. You’ll learn practical and tactical techniques to combine organic social media and paid social media (advertising in social media) to complement your organization’s overall marketing strategy.
This workshop cover the six major social media platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube.
Optimizing Social Media for Marketing
We start by looking at how to increase the free distribution of your organic posts. The social sites look for quality and engagement of your profile and posts.
We’ll show you specific steps to improve the quality of your business profile, posts, photos, and video, along with business examples. This includes tools, tips, and ideas for business content. What kind of photos and videos should you use? We add notes on the various photo formats, how to improve photos with filters, and lists of where to find free images and videos. Social media management tools make the work easier.
Engagement is measured with likes, comments, shares, dwell, and so on. We’ll look at LinkedIn’s algorithm, which serves as a model for the other platforms.
You can reach further audiences by using advertising. Organic social posts are generally shown to only about 5% of your followers. To reach more of your followers or other people on social media, you must use advertising. Several social media platforms also allow you to set up stores.
There is also social media analytics, UTM tags, and KPIs. You’ll also see how to find your social media data in Google Analytics 3.0 and 4.0.
Key Takeaways:
- The goal of social media.
- Comparison of platforms.
- Social media.
- Business pages.
- #Hashtags.
- Social media management tools.
- Advertising tools in social media.
- Social media analytics in the platforms.
- Analytics data in Google Analytics 3.0 and 4.0.
The Presentation:
- This is a live presentation so you can ask questions during the presentation. If we don’t get through all of the questions during the workshop, the speaker will answer your questions after the workshop.
- The presentation is recorded so you can review it later or listen to it if you miss the event.
- If you have schedule conflicts, you can take the course as recorded video. In addition, you’re welcome to send questions by email.
- Step-by-step instructions in numbered lists with the links so you can do this yourself, along with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
Can’t attend the live workshop? No problem. DMAnc workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Download Material:
- Recorded video of the presentation with slides and audio.
- PDF of the complete presentation.
- Spreadsheet to create and manage UTM tags.
- Links to free ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, and LinkedIn Profile Optimization (LPO).
- List of the top SEO newsletters so you can keep up.
- Suggestions for additional reading.
Who is the course for?
- This course is for organizations, including B2C, B2B, government, and non-profits, that use social media for marketing.
- You will be able to understand how to use social media for marketing so you can manage projects, staff, agencies, or contractors.
The Instructor:
DMAnc.org instructor Andreas Ramos leads this workshop on social media for digital marketing. He is the author of eighteen books on SEO and social media, including “#TwitterBook,” “The Big Book of Content Marketing,” “Mastering LinkedIn,” and “LinkedIn Profile Optimization.” He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. You’ll learn hands-on from one of the leading experts in Silicon Valley.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
DMA webinars never disappoint! Highly recommend the seasoned pro to the green newbie to take as many of these for continuing your education! True experts.
I learned so much from this short session and appreciated the practical tips for improving social media strategy that can be immediately implemented!
The workshop included great tools on how to improve your social content that could be applied across all social channels. The tips and tricks on how maximize your hashtags and measurement data within each platform were valuable.
Wonderful introduction course for social media marketing for business.
I took this course as an introduction to social media marketing, and it was very informative and quite the eye opening experience. It is not as easy as posting to friends on Facebook and hoping it takes off.
This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!
Covered a great overview of social media marketing, very informative and gives a great base of knowledge.
Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!
A great course for those that are new to the big world of social media.
The workshop was full of helpful information that had increased value due to the breadth of experience the presenter, Andreas Ramos has in the industry. I left with a more powerful understanding of how to use Social Media Marketing to benefit my company.
Great information in today’s presentation! I loved all the tools and websites given to help further our success within the social media and marketing industry.
All the information I learned about LinkedIn’s engagement is very useful and cannot wait to implement it onto our profile.
Very useful and informative.
Helpful insights into social media basics.
Andreas Ramos was a very knowledgeable presenter! Gave a lot of tips that allowed even a company with very niche customer bases to act on and improve with. Very thorough and informative, thank you !
Great details. Very useful information.
This class is a great introduction to maximizing your social media presence. I enjoyed the in depth discussions about both Linkedin and Twitter and cannot wait to apply what I have learned within my company. Thank you DMANC!
Presentation was great. Andreas went into detail and answered questions and feedback quickly. His feedback was great and can’t wait to apply what I learned on our social accounts.
The webinar gave new insights about the way social media platforms work an how to optimize them, as well as recommended resources.
This presenter was amazing at presenting the content as well as adjusting to questions and relevancy during the presentation. He was very personable and made the content easy to digest.
“If you are interested in learning what social media can do for your business, this is a great overview of your countless options!”
If you’re looking for some tips and tricks to improve your company’s social media presence, this workshop provides some insight and useful information on how to do just that. Whether you’re new to it or more advanced, there’s something for everyone to learn.
Thank you, DMAnc for offering such a relevant course, “Use Social Media for Marketing.” I no idea how to take advantage of these platforms. Now I do. Great course!
This is a great course for beginners through experts. It covers topics that I had forgotten about throughout the years. Awesome refresh!
The social media marketing course was very useful and will help my company in its day-to-day efforts to increase the efficacy of our social media efforts.
Social Media for Marketing with Andreas is the total package for businesses! Thank you!
This is a great webinar for B2B marketers looking to get more information for setting up their marketing plan for social.
I found this “live” webinar very helpful and informative. I appreciated all of the questions and answers.
Answered for us: Are we going down the right path with LinkedIn. What pitfalls to avoid to ensure proper content. Great guidance for B2B with the everchanging social media platforms! Thanks for the relevant content.
Today was my first step into gaining a better understanding of Social Media and the DMA Team as well as Andres Ramos did an excellent job delivering the content.
Relevant, current and worth every penny! Andreas Ramos’ knowledge and expertise in the ever changing and critical realm of social media is at rock star level! You can’t afford to miss this information!
A great overview of all social media platforms and their capabilities! Lots of great details and links to useful resources!
The presentation was engaging and interesting. I would definitely recommend this to anyone trying to establish or improve their social media presence.
Wow, so much good information – and from a true expert! Andreas was great. Very personable and knowledgeable – a seasoned presenter. He seemed very down to earth, walked us through his presentation in an organized fashion and took time to address my questions. Loved it!
It’s important for me to get new ideas, tips, tricks and hints regarding social media posting. This presentation did just that! I appreciated the content that was covered.
The presentation had good information with helpful slides. I like having a good visual I can write notes on and was able to do just that.
A useful and clearly organized presentation of the current social media landscape, and good practices for optimizing all.
The information was very useful for someone that does not have a strong social media or digital background. If you are looking to learn the basics to kick off your social media marketing, this class is perfect.
I really like that I can ask questions and get answers that are so REAL! It wasn’t just reading from a script and sticking to it. I got a lot of needed information.
Andreas shared plentiful knowledge during this seminar, that I can now implement daily to my work.
Learned some tips and tricks about social platforms I would have never run into anywhere else.
I would recommend this course as a great start in getting to know more about how to use social media for your business.
I loved the Social Media for Marketing seminar. It was very informative and helped me see some things to enhance our social media presence.
I really enjoyed the workshop! It was very easy to grasp, and covered a lot of topics without being lengthy. I think this will definitely help me in the future.
This course was an extended review of individual social media sites and how best to post, target audience, posting times and more. I learned a lot in the last two hour course and look forward to applying the information as our company’s Marketing Communications Manager.
I left this workshop feeling more confident in my social media knowledge. I can’t wait to take these ideas back to the office and see what changes we are able to implement.
Andreas generously shares his insights and knowledge in each workshop. There’s so much information and content, I need to rewatch them to absorb it all!
There were a lot of good tips. Thoroughly enjoyed this informative webinar.
It was an interesting and engaging presentation.
Great general overview of social media for beginners.
Great information! Very useful for our company. Great starting point for your social media marketing campaign.
A great seminar for someone just getting started in the social media world!
This presentation was so helpful in understanding how to get the most out of social media!
We found the presentation very informative and extremely valuable
Effectiveness between connections and chat marketing vs Navigator Inmail in the B2B industry. LinkedIn connections seem to be far more receptive to offers and Inmail seems to be a waste of time in my industry. Need to be connected to be effective.
Very knowledgeable!
A very worthwhile two hours. Jim S.
I am entry level at using social media ( I am a chef), so I found the pace and general coverage to be sensible and not too difficult to follow along.
References will help me explore on my own at a later date
Everything was very well presented.
